The Powerhouse Mentality

We all have a story. My mission in life and with this podcast is to help you stop tolerating your own bullshit to finally win in life. This podcast will teach you how to become the best version of yourself; mind, body and soul. When you never stop learning, keep the commitments you make to yourself and intentionally seek discomfort; you are truly limitless. I'm here to show you through my story and the story of others that anything is possible when you are willing to suffer a little bit more.

The Powerhouse Mentality is a education podcast hosted by Kaitlyn Kenna Smith, with 330 episodes on record and a Required Pod Score of 80.

Kaitlyn Kenna Smith hosts The Powerhouse Mentality, a education show with 330 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #333

  How MuscleSport Became the King of Protein | Jason Mancuso & Rob "Franky" Oberholzer

  Oct 3, 20261h 24mS1

  Send us Fan Mail You probably know MuscleSport for Lean Whey, wild limited-edition flavors and some of the most creative products in sports nutrition. But the story behind the brand is a hell of a lot bigger than protein. In this episode of The Powerhouse Journal, Kaitlyn sits down with MuscleSport founder Jason Mancuso and Rob “Franky” Oberholzer to unpack nearly three decades of experience in the supplement industry; from retail, distribution and manufacturing to formulation, brand building and the modern MuscleSport comeback. Jason shares how MuscleSport was built, the moments that nearly ended it, losing roughly $100,000 in inventory after Hurricane Sandy, and why he refused to sacrifice product quality just to hit a cheaper price point. They also get into the “sorcery” behind MuscleSport’s flavor development, how inclusions helped change the protein experience, the story behind the Vault, the rise of Cream of Rice, Rob’s role in the brand’s resurgence, and why storytelling matters just as much as KPIs when you're trying to build something people actually care about. Plus: what’s next for MuscleSport, the expansion of Lifted into the energy category, upcoming products, Black Friday insanity — and a few things Jason and Rob probably weren’t planning to reveal. But this episode is about more than supplements. It’s about taking risks, surviving failure, finding the right people, constantly evolving and refusing to let fear make your decisions for you. Or, in Jason’s words: Fuck fear. Follow MuscleSport on Instagram - https://www.instagram.com/musclesportusa/ Follow Jason on Instagram - https://www.instagram.com/suppchefofficial_/ Follow Rob "Franky" on Instagram - https://www.instagram.com/franky_musclesport/ Follow Lifted on Instagram - https://www.instagram.com/liftednutra/ Check out Musclesport (code: KAITLYN saves dollars) - https://musclesport.com/ Check out Lifted - https://www.liftedsupps.com/ --------------- Thank you to everyone who has taken the time out of their day to listen to this podcast. It means more to me than you will ever know. Any questions or recommendations on who I should have on next? Email them to: thepowerhousementality@gmail.com Follow Kaitlyn on Instagram: https://www.instagram.com/kaitlynkennafitness/ Follow the Powerhouse Journal - https://www.instagram.com/thepowerhousejournal/ Shop Natural Body Inc: https://naturalbodyinc.com/?aff=kaitlyn Save 10% on all of your energy drink needs using code: kaitlynkennafitenss at energydrinkcity.com Read The Powerhouse Journal - https://www.powerhousejournal.com/ Support the show

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  Episode #332

  They’ll Call You Obsessed Until It Works

  Sep 17, 202628 minS1

  Send us Fan Mail What if you’re not doing too much? What if you just want more? In this episode, I'm talking about what happens when your ambition, discipline, standards, and intensity start making other people uncomfortable - and why that doesn’t automatically mean you need to tone yourself down. We get into the difference between obsession and self-destruction, why uncommon goals require uncommon inputs, being careful whose advice you allow to shape your life, and learning to stop needing everyone around you to understand what you’re building. You don’t need to prove you’re normal. You need to find out what you’re capable of. Let them think you’re crazy. Let them call you obsessed. Keep building. ------------ Thank you to everyone who has taken the time out of their day to listen to this podcast. It means more to me than you will ever know. Any questions or recommendations on who I should have on next? Email them to: thepowerhousementality@gmail.com Follow Kaitlyn on Instagram: https://www.instagram.com/kaitlynkennafitness/ Follow the Powerhouse Journal - https://www.instagram.com/thepowerhousejournal/ Shop Natural Body Inc: https://naturalbodyinc.com/?aff=kaitlyn Save 10% on all of your energy drink needs using code: kaitlynkennafitenss at energydrinkcity.com Read The Powerhouse Journal - https://www.powerhousejournal.com/ Support the show

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  Episode #331

  Persistence Over Perfection: Building VMI Sports with Tom Reilly

  Sep 5, 20261h 6mS1

  Send us Fan Mail What does it actually take to build something that lasts? I sat down with Tom Reilly , one of the founders of VMI Sports , for a conversation about supplements, entrepreneurship, and the one thing he believes matters more than getting everything right: persistence. We get into the story behind VMI, the intention behind their formulas, the explosion of creatine, and why Tom describes VMI as a “supplement company that markets, not a marketing company that supplements.” For him, innovation isn’t throwing something new on a label just to be different, it’s identifying a real problem and creating a product that actually solves it. But we also talk about the part of entrepreneurship social media doesn’t make sexy: years of work with very little to show for it. Working two jobs. Making mistakes. Hearing no. Nearly two years without paying themselves. Continuing anyway. Tom doesn’t call that discipline. He calls it persistence. Because you’re not going to execute perfectly. Your plan is going to change. You’re going to make mistakes. The people who ultimately build something meaningful are the ones willing to learn, adjust, and keep going. This one goes way beyond supplements. Follow Tom on Instagram: https://www.instagram.com/tom_vmisports/ Follow VMI Sports on Instagram: https://www.instagram.com/vmisports/ Shop VMI products (code: KAITLYN saves you dollars): https://www.vmisports.com/ -------------------------- Thank you to everyone who has taken the time out of their day to listen to this podcast. It means more to me than you will ever know. Any questions or recommendations on who I should have on next? Email them to: thepowerhousementality@gmail.com Follow Kaitlyn on Instagram: https://www.instagram.com/kaitlynkennafitness/ Follow the Powerhouse Journal - https://www.instagram.com/thepowerhousejournal/ Shop Natural Body Inc: https://naturalbodyinc.com/?aff=kaitlyn Save 10% on all of your energy drink needs using code: kaitlynkennafitenss at energydrinkcity.com Read The Powerhouse Journal - https://www.powerhousejournal.com/ Support the show

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  Episode #330

  5 Questions to Ask Before Buying Any Supplement

  Aug 27, 202628 minS1

  Send us Fan Mail Before you spend money on another supplement, take a step back and evaluate what you’re actually buying. In this episode, I break down five essential questions that can help you look beyond bold claims, trendy ingredients, flashy packaging, and influencer marketing. You’ll learn how to evaluate a supplement based on its purpose, formula, ingredient doses, and overall value - not simply what appears on the front of the label. We cover: What is your goal? Why every supplement decision should begin with a clearly defined purpose—and why even a well-formulated product may be a poor choice if it doesn’t match what you’re trying to accomplish. Is every ingredient dosed to work? How to look beyond an ingredient’s name and consider whether the amount included is supported by relevant evidence for the product’s intended purpose. Does the formula match what it claims to do? How to determine whether the complete formula logically supports the benefits being advertised—or whether the marketing is making promises the formula can’t reasonably support. Does every ingredient have a job and purpose? Why longer ingredient lists aren’t automatically better, how unnecessary additions can make a formula look more impressive, and why every active ingredient should contribute to the product’s central goal. Are you paying for quality or marketing? The ultimate test: If the label were completely blank, would the formula, quality, serving size, and price still convince you to buy the product? By the end of the episode, you’ll have a practical five-question checklist you can use whenever you shop for supplements online or in-store. The goal isn’t to tell you which product to buy - it’s to help you slow down, examine the facts, and make a more informed decision about what deserves a place in your routine. **This episode is intended for general educational purposes and is not medical advice. Consult a qualified healthcare professional before starting a supplement, especially if you take medication, have a medical condition, are pregnant or nursing, or are preparing for surgery** ---------------- Thank you to everyone who has taken the time out of their day to listen to this podcast. It means more to me than you will ever know. Any questions or recommendations on who I should have on next? Email them to: thepowerhousementality@gmail.com Follow Kaitlyn on Instagram: https://www.instagram.com/kaitlynkennafitness/ Follow the Powerhouse Journal - https://www.instagram.com/thepowerhousejournal/ Shop Natural Body Inc: https://naturalbodyinc.com/?aff=kaitlyn Save 10% on all of your energy drink needs using code: kaitlynkennafitenss at energydrinkcity.com Read The Powerhouse Journal - https://www.powerhousejournal.com/ Support the show

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  Episode #329

  The State of the Supplement Industry: Transparency, Collabs & Bullshit With Shaun Hawley

  Aug 20, 20261h 19mS1

  Send us Fan Mail The Bearded Gorilla is BACK. Shaun Hawley returns to the podcast for another completely unfiltered conversation about the supplement industry - where it’s been, where it’s going, and what’s actually winning right now. We get into the rise of transparency and why proprietary blends have become nearly impossible to defend, what separates a great product from a great BRAND, why flavor matters even though taste is completely subjective, and how collaborations and nostalgia have become some of the biggest forces shaping supplements and energy drinks. We also break down some of the brands we believe are doing things right, the problem with consumers reacting to headlines without doing the research, and why media has a responsibility to educate instead of simply chasing outrage. Plus, Shaun catches us up on his bodybuilding season, moving from Classic into Open, bringing his best package ever despite not winning the show, his upcoming growth phase, and what he’s learned from building his own platform and doing content his way. This is less of an interview and more of two supplement-industry nerds sitting down and talking shop - formulas, flavor, branding, collabs, social media, bodybuilding, bullshit and everything in between. Because at the end of the day, there’s enough room for all of us to win. The goal is to make the industry better. Follow Shaun: https://www.instagram.com/thebeardedgorilla/ ---------------- Thank you to everyone who has taken the time out of their day to listen to this podcast. It means more to me than you will ever know. Any questions or recommendations on who I should have on next? Email them to: thepowerhousementality@gmail.com Follow Kaitlyn on Instagram: https://www.instagram.com/kaitlynkennafitness/ Follow the Powerhouse Journal - https://www.instagram.com/thepowerhousejournal/ Save 10% on all of your energy drink needs using code: kaitlynkennafitenss at energydrinkcity.com Read The Powerhouse Journal - https://www.powerhousejournal.com/ Support the show

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