Climb Show

Welcome to Climb Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

Climb Show is a business podcast hosted by Ritchie & Mark, with 254 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ritchie & Mark hosts Climb Show, a business show with 254 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Climb Show

  The Truth About Bad Clients, Great Brands & AI | Ed Birth

  Sep 3, 202643 minS1

  What does it take to build a distinctive brand in a low-interest category like insurance? And how might AI completely change the way insurance is bought? In this episode, we sit down with Ed Birth, Head of Brand Marketing at Hiscox UK, to unpack what great brand leadership really looks like — from his nearly 20 years in agency life to moving client-side, building Hiscox’s brand relaunch in 2023, and thinking about the future of marketing in an AI-driven world.

  ListenShow Notes
• 

  Climb Show

  Why Customers Aren’t Loyal Anymore, And How Brands Can Fix It | Simon Jamieson

  Aug 28, 202648 minS1

  What really makes a customer loyal? Is it points, discounts and loyalty programmes or something much deeper? In this episode, we sit down with Simon Jamieson, Managing Director of Marketing Lounge Partnership (MLP), to unpack what customer loyalty really means in a world where information, choice and convenience have become completely commoditised. Simon shares why brands need to move beyond short-term retention metrics and focus on creating positive emotions, building relationships and influencing customer behaviour. From his “happy heart, happy wallet” philosophy to his Loyalty Layer Cake, Simon explains why a loyalty programme can only work when the fundamentals price, product, service, brand and purpose are already right.

  ListenShow Notes
• 

  Climb Show

  The Future of Search Is NOT Google: Max Sinclair on AEO, AI Agents & What’s Coming Next

  Aug 24, 202656 minS1

  AI is changing the way we search, shop, work and make decisions and according to Max Sinclair, we’re only at the beginning. In this episode, we sit down with Max Sinclair, Founder & CEO of Azoma, an AI search and Answer Engine Optimization (AEO) agency working with some of the world’s biggest brands, including Mars, Colgate, P&G, Reckitt, Unilever and Zappos. Max breaks down what comes after traditional SEO, why brands need to start thinking about AEO, and how AI agents could completely change the way consumers discover and buy products. We also get into the bigger questions around agentic AI from personalised health and education to AI-powered shopping, wearable AI, self-driving cars and the future of work.

  ListenShow Notes
• 

  Climb Show

  Stop Following the Playbook: How to Become a Better Marketer | Lauren Berkemeyer

  Aug 14, 202645 minS1

  In this episode, we’re joined by Lauren Berkeymeyer, Chief Marketing Officer at u life, for a candid conversation about unconventional careers, hustling, taking risks, building from scratch and thinking beyond the traditional marketing playbook. Lauren describes herself as a “non-boxy CMO” someone who thrives on unpredictability, experimentation and carving her own path rather than simply following a prescribed playbook. We talk about what hustling really means in marketing, why marketers need to get out into the field and experience rejection, how to identify your North Star, and why understanding the entire business, not just your marketing function makes you a better marketer.

  ListenShow Notes
• 

  Climb Show

  The Career Advice Every 20 & 30-Something Needs to Hear (From a Global Marketing Leader)

  Aug 7, 202645 minS1

  From teaching pottery in South India to leading Global Insights, Planning & Brand Strategy at Standard Chartered, Tim Hulbert has had one of the most unconventional careers you’ll ever hear about. In this episode, Tim shares how curiosity, saying “yes” to opportunities, and embracing uncertainty shaped a career that spans television, digital publishing, Fortune 500 companies, and global banking. We dive into the future of careers, AI, leadership, marketing, stakeholder management, wealth psychology, luck vs hard work, and why the best career advice might simply be: “Just do something."

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.