Hosted by Rob Snyder · 🇺🇸 US · EN · 49 episodes
Established thought leaders with verified media credentials.
Most founders are stuck in the pain cave - and no one can tell them why.This podcast is for founders who want to understand why some startups take off and other's don't. - With Rob Snyder (3x founder, Harvard Innovation Lab fellow, ex-HBS and McKinsey). - Practical insights to help founders escape the pain cave and build profitable businesses.PMF newsletter: https://howtogrow.substack.comWork with Rob: https://www.robsnyder.orgContact: rob@reframeb2b.com
Rob Snyder hosts The Physics of Startups, a business show with 49 episodes published.
In this episode, Rob explores one of the most costly mistakes founders make: confusing enthusiasm with PULL. We explore why things customers say like "This would solve our biggest pain point" or "This would save us milli
Your startup has customers. Revenue is growing. So why does growth still feel harder than it should? Rob tackles one of the most frustrating challenges founders face: knowing your product works, but not knowing why growt
Sales teardown #1: https://youtu.be/3TsrrMSXIfg Sales teardown #2: https://youtu.be/9a78RWkaALM --- Pre-order Rob's book and get his Claude sales call analysis skill: https://robsnyder.org/book Work with Rob: https://rob
Your pilots are going well. Users are getting value. Usage is increasing. So why aren't customers buying? Or buying still is painful? Rob unpacks a common startup assumption: if a pilot succeeds, the customer will buy. H
Access to Rob's Claude skill + AMAs: LINK (just upload a screen grab of your pre-order) Rob's book: Amazon, B&N When founder is getting started, they might be juggling multiple different ICPs and value props. Rob in this
Rob's buddy found PMF a few months ago and went from ~bankrupt to more than $1M ARR in less than three months. What happens in that case? Rob and RC discuss what changed to find PMF, and what the experience is post-PMF.
Rob has distilled PULL into its most important elements - arranged in hierarchical order so that a founder knows where to focus first. This conversation includes the common error of getting the order wrong, Rob's comment
This is about VCs but also isn't about VCs. PULL can be found all over a startup - obviously with customers, but also, investors have PULL and they're trying to accomplish something specific. Rob works with founders to s
Founders are inherent optimists - that's why (despite all the warnings of battle-scared entrepreneurs) we continue to start businesses. It is the cheerful burden we carry as we march into the abyss. But GIVEN THAT'S THE
The Lightspeed-funded startup Rocksalt had some traction, but it wasn't clear they had really found Pull. They had sales, but there was friction in the sales calls. They were trying to decide between three different ICPs
Whatever you're doing, make time to read through Rob's latest deck: "Notes on the Physics of Startups" Access here (free): LINK Work with Rob: robsnyder.org
When someone buys something, they get a bunch of benefits and they may use a variety of different features, all of which provide an array of different benefits. After they buy, they explain what they like about our produ
Rob is zooming out this week to look at what PULL means in the context of capitalism, and in particular, why it is the only system that can possibly serve people. It's taking a micro-understanding of how demand and PULL
One of the most challenging things about identifying PULL in customers is understanding what they are telling you. In this conversation, Rob discusses the “hairball” that customers often spit out - a mix of demand, suppl
Rob's B2B Sales Call Script: LINK You asked, Rob answered. Rob is open-sourcing his sales call script that he uses with founders and heads of sales to identify PULL and pitch supply in a way that customer's want (and act
Palash Soni founded Goldcast, a video-first B2B event marketing platform which was acquired by CVent in December 2025 reportedly for $300M. Palash and Rob have known each other for several years, and in this conversation
A startup is not many things - it's "one thing" - and it obeys laws of evolution. The best way to understand how the evolution works is through the PULL framework, and Rob sheds light on the continuum - from outreach and
Why do some startups take off ($25M ARR within 2 years) while others - with equally talented founder teams, with equally unique tech, with equally attractive markets, … - struggle to reach $500k, $1M or just feel like th
Today we’re learning from true masters of their craft - the heroes behind infomercials and “As seen on TV” product - who understand PULL more intuitively than the best marketers. Rob breaks down the “TurboPump” infomerci
There are two types of PULL out there. If a customer has either of them - and if your Supply fits - they will rip a product out of your hands. Here is how Rob defines them: COPING PULL: A buyer who is prioritizing a proj
Rob
Sergeant, Illinois Army National Guard, Senior in Urban Planning · Project: Tech Gaming
3 appearances on this show
Palash Soni
co-founder and CEO · Goldcast
1 appearance on this show
Rob Snyder
multiple-time startup founder and Fellow at Harvard Innovation Labs · Harvard Innovation Labs
2 appearances on this show
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The Physics of Startups is hosted by Rob Snyder. The show is categorised under business (entrepreneurship) and has published 49 episodes.
The Physics of Startups has published 49 episodes.
The Physics of Startups regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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