The Phorest Blog

<p>A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love...

<p >According to Phorest research, only 50% of hair and beauty businesses have a lead management system in place. Without a system, even a handful of missed leads each week adds to serious lost revenue.</p> <p >With the...

<p>In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a...

<p>At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise...

<p>With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast. </p> <p>This growing...

<p>In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and...

<p>At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find...

<p>AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?”</p> <p>In...

<p>Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a...

<p>At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some...

<p>Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data...

<p>Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington, a resilience expert who has worked with industry...

<p>At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her...

<p>At Phorest, we understand that thorough documentation is a vital part of delivering safe, high-quality care. However, you didn’t choose this career to spend hours on paperwork – you chose it to help clients look and...

<p>What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In their Salon Owners Summit session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at...