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The Pet Photographers' Journal

Hosted by Ina J Photography · arts · EN · 65 episodes

About this Podcast:

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

Pitch Analysis

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Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Pet Photographers' Journal

What is The Pet Photographers' Journal about?

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business.

Who hosts The Pet Photographers' Journal?

The Pet Photographers' Journal is hosted by Ina J Photography. The show has published 65 episodes to date.

What has The Pet Photographers' Journal covered recently?

Recent episodes include "Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah" (19 October 2026, 60 minutes), "Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row" (12 October 2026, 41 minutes), and "From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K" (28 September 2026, 58 minutes).

How often does The Pet Photographers' Journal publish?

The Pet Photographers' Journal publishes roughly every two weeks, with episodes averaging 42 minutes across 65 episodes.

How hard is it to get booked on The Pet Photographers' Journal?

Booking probability for The Pet Photographers' Journal is 32%, and the host is rated Selective on guests. The Pet Photographers' Journal requires a Pod Score of 80 or higher. The Pet Photographers' Journal's contact route on record: verified email.

Who should pitch The Pet Photographers' Journal?

The strongest fits for The Pet Photographers' Journal are Artists, Writers & Performers. The Pet Photographers' Journal has an arts audience.

About the host

Ina J Photography hosts The Pet Photographers' Journal, an arts show with 65 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #39

    Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah

    Oct 19, 20261 hourS2

    Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah When Ina built her first website, her About page said she loved photography and had done darkroom in high school. Copywriter Andrea Shah...

  • Episode #38

    Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row

    Oct 12, 202641 minS2

    Sharon Canovas used to charge $75 for a session with around 40 photos, and it was turning into a very expensive hobby. Today her average sale is around $2,000, and she has booked out spring, summer and autumn in a row...

  • Episode #37

    From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K

    Sep 28, 202658 minS2

    In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran with a Calgary brewery had raised $87,341 for the...

  • Episode #36

    Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)

    Sep 16, 20261h 5mS2

    Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful...

  • Episode #35

    The Free Publicity Most Pet Photographers Never Use

    Sep 2, 202619 minS2

    Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release. In this episode I'm talking about press releases, which I think is the most underused free...

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  • Episode #34

    Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila

    Sep 1, 20261h 7mS2

    Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at their website and thought she would probably get in...

  • Episode #33

    Michelle Marchant on the Marketing Plan Behind Consistent Bookings

    Aug 19, 202658 minS2

    Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do with them once they landed. Now she has eleven...

  • Episode #31

    Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.

    Aug 6, 202621 minS2

    I spent $688.80 on Facebook ads over 13 days. That turned into $33,495 in sales. I keep hearing that nobody's spending right now, and that giveaways don't work because all they attract is freebie seekers. So in this...

  • Episode #30

    How to Use AI in Your Pet Photography Business Without Losing Your Voice

    Jul 27, 202613 minS2

    When someone tells me AI content all sounds the same, I don't argue. I agree, somewhat. Most people are giving AI basic prompts and getting generic AI slop back. In this episode I'm sharing the difference between AI...

  • Episode #29

    Why Your Ordering Appointment Isn't Where You Sell

    Jul 25, 202617 minS2

    A disappointing ordering appointment usually looks like one of a few things. They don’t show up. They turn up and say, my gosh, this is so expensive, or I thought this included all the digitals. Or you relied on them to...

  • Episode #28

    Pet Photography Pricing: Why Generic Content Keeps You Cheap

    Jul 19, 202616 minS2

    Back when I charged around $250 a session, my marketing sounded like every other pet photographer's. Pet photography pricing works differently now, and generic AI content can do the same damage that generic marketing...

  • Episode #27

    How to Grow Your Pet Photography Business With Confidence with Stacey Sherman

    Jul 6, 202652 minS2

    Not long ago, Stacey Sherman's pet photography business still felt like a hobby. It wasn't the real, paying business she wanted, and it frustrated her. A self-described procrastinator who struggled hugely with...

  • Episode #26

    Why doing more isn't getting you booked

    Jun 22, 202623 minS2

    If you've ever felt like you're posting and posting and still staring at an empty calendar, this one's for you. In this episode I'm sharing a small change to the podcast (more solo episodes, and moving to fortnightly)...

  • Episode #25

    How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)

    Jun 15, 202641 minS2

    Have you ever scrolled past a shelter dog and thought "that photo doesn't do them justice"? Adam Goldberg had the same thought, and he did something about it. Adam is the founder of AGold Photos and the creator of...

  • Episode #24

    One Year In and the 4 Bottlenecks Keeping Pet Photographers Stuck

    Jun 9, 202618 minS2

    In one week, it will be a year since I released the very first episode of The Pet Photographers' Journal. I honestly didn't know if I'd still be here doing this. I didn't know if I'd stay consistent. I didn't know if it...

  • Episode #23

    Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City

    Jun 2, 20261h 29mS2

    When Kirstie McConnell found out she was moving back to Australia after six years in Italy, she had six months to prepare. By the time she landed in Melbourne, a city where she knew almost no one professionally, she had...

  • Episode #22

    The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto

    May 18, 20261h 15mS2

    What if you could run four campaigns a year, spend around $40 to acquire each client, and predict exactly how many sessions you'd fill? That is exactly what Jason Krieger-Baum has built at Fido Photo in Toronto. He has...

  • Episode #21

    How to Keep Marketing When You're Too Busy Doing the Work

    May 10, 202612 minS2

    Right now I've got 16 sessions booked for May, ordering appointments to run, editing to get through, and prints to deliver. And I'm still marketing. I know that probably sounds like a lot. This episode is about what...

  • Episode #20

    Your Next Busy Season Is Being Decided Right Now

    May 2, 202615 minS2

    I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in January and February. That gap between when the marketing...

  • Episode #19

    Hiding Behind the Camera: The Subconscious Reason Photographers Avoid Visibility with Marissa

    Apr 27, 20261h 18mS2

    Why You Can't Make Yourself Show Up Online (It's Not a Confidence Problem) with Miss Marissa You know what you should be doing. Post more. Show up consistently. Put yourself out there. And yet something keeps stopping...

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