Hosted by Forge · 🇺🇸 US · EN · 40 episodes
Established thought leaders with verified media credentials.
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
Forge hosts The Persuasion Game, a business show with 40 episodes published.
"Most organisations don't need more data. What they need is a wider, more dynamic view of where demand is forming. And they need to be looking in the right places to find it." In this episode of The Persuasion Game podca
“Transparency builds credibility. Hyper-transparency builds trust.” As Gen Z continue their inevitable march towards being the dominant economic power, the way brands market themselves is going to have to shift dramatica
“Relevance builds brands. Control just increases the risk of irrelevance.” In this episode of The Persuasion Game, we’re joined by Nathalia Amadeu, Global Brand Director at Vaseline, to explore how the 150-year-old brand
“The biggest thing that children show me is that there are no limits to what we can do.” In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children. Our guest is Sarah Horowi
“You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.” For many years, the insights industry has desired a ‘seat at the top table’, influencing decisions at the most s
The tables have been turned in this episode of The Persuasion Game podcast, as Adam and Laura get a taste of their own medicine in the hot seat. Izzie Macdonald, Global Cultural Insights Capability Lead at PepsiCo, takes
Ambition is the watchword for The Marketing Society in 2026: “Ambition for our businesses, our careers and our country.” In this episode of The Persuasion Game podcast, we welcome Sophie Devonshire, CEO of The Marketing
“It might not necessarily be the most emotional response ad, but I think it will be one of the most effective.” In this festive episode of The Persuasion Game, Media Effectiveness Expert, Matt Stockbridge helps us unpick
“Behavioural science is the most relevant field out there for a marketer. If you are in marketing, you are in the business of behaviour change.” Our guest on this episode of The Persuasion Game podcast is Richard Shotton
“It’s about understanding what people actually want to engage with. 99% of people aren't interested in your brand for most of their waking lives.” Our guest on this episode of The Persuasion Game podcast is Chris Willing
Our guest on this episode of The Persuasion Game podcast is Stephen White, Senior Vice President, North America at Diageo. He is an expert in transforming teams, brands, innovation pipelines and businesses and has spent
Our guest on this episode of The Persuasion Game podcast is Shafik Saba, Global Lead of Front End Innovation at Haleon. He says, when it comes to innovation, you need to obsess over your brand’s core. Far too often, mark
“The creator economy is worth about 250 billion right now. That's set to almost double in the next two years.” Our guest this week on The Persuasion Game podcast is an expert in one of the most exciting areas of marketin
“The frequency of shop has increased, but basket spend has decreased. So how do we make our brands stand out more?” It’s a conundrum being faced by just about every FMCG brand and finding the right solution is top of man
AI is changing the world of insights, but just how much change are we likely to see, and what will the insights teams of tomorrow look like? In this episode of The Persuasion Game podcast, two AI marketing experts join u
“AI is fantastic, but we also really need to think about how we, as humans, thrive in a world that is AI-powered.” Anneke Quinn-de Jong is the perfect guest for this episode of The Persuasion Game podcast, where we take
Most of us have experience of some form of negotiation, but how do you go about persuading the other party round to your position? In this episode of The Persuasion Game podcast, we meet Dan Hughes, founder of the negoti
We live in a world full of volatility and uncertainty, so how do insights teams at the biggest brands go about trying to predict the types of products we might be buying in the future? It’s no easy task and yet, Fenny Lé
More of us are living longer and what it means to be an ageing consumer is changing. So how will brands market themselves to tomorrow’s older population? This is a generation that is used to shopping online, holds authen
Operating in a declining category can often feel difficult - where’s the opportunity? What’s the point of investing in a market that’s declining? But for Grant McKenzie, former-CMO of Asahi, it’s exactly because a catego
Sophie Devonshire
Global Chief Executive Officer · The Marketing Society
1 appearance on this show
Richard Shotton
bestselling author of The Choice Factory and Hacking the Human Mind · Astroten
1 appearance on this show
Stephen White
1 appearance on this show
Nick Graham
former Insights & Analytics Lead for Mondelēz International and PepsiCo · Dentons Law Firm
2 appearances on this show
Jonathan Williams
owner of an irrigation and construction company · Art and Commerce Lawyers and Trademark Attorneys
1 appearance on this show
Dan Hughes
Women's Basketball Coach · Sporadically Board
1 appearance on this show
Amit Singh
Practice Head of Java and Enterprise Architecture · Mission Craft Cocktails
1 appearance on this show
Nick Manning
Co-Founder · Manning Gottlieb Media
1 appearance on this show
Caroline Marshall
founder · Upsource
1 appearance on this show
Imme Ermgassen
Botivo
1 appearance on this show
Karl Miley
Forge
1 appearance on this show
Sarah Horowitz
Crayola
1 appearance on this show
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The Persuasion Game is hosted by Forge. The show is categorised under business and has published 40 episodes.
The Persuasion Game has published 40 episodes.
The Persuasion Game regularly covers business. It sits in the business category.
The Persuasion Game is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Persuasion Game hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Persuasion Game average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Persuasion Game's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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