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The PeerSignal Podcast

Hosted by Adam Schoenfeld · business · EN · 12 episodes

About this Podcast:

Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence. www.peersignal.org

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

17%

Guest openness

Selective

80/100
Required Score

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Questions about The PeerSignal Podcast

What is The PeerSignal Podcast about?

Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence.

Who hosts The PeerSignal Podcast?

The PeerSignal Podcast is hosted by Adam Schoenfeld. The show has published 12 episodes to date.

What has The PeerSignal Podcast covered recently?

Recent episodes include "Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)" (11 September 2025, 51 minutes), "The AI CMO (Tom Wentworth, CMO @ incident.io)" (28 August 2025, 45 minutes), and "Gong's Legendary CMO on courageous marketing, story-audience-fit, and more." (7 August 2025, 51 minutes).

How often does The PeerSignal Podcast publish?

The PeerSignal Podcast publishes roughly every two weeks, with episodes averaging 45 minutes across 12 episodes.

How hard is it to get booked on The PeerSignal Podcast?

Booking probability for The PeerSignal Podcast is 17%, and the host is rated Selective on guests. The PeerSignal Podcast requires a Pod Score of 80 or higher. The PeerSignal Podcast's contact route on record: public web form.

Who should pitch The PeerSignal Podcast?

The strongest fits for The PeerSignal Podcast are Marketing, Advertising & PR and Business & Management Consulting. The PeerSignal Podcast has a business audience.

About the host

Adam Schoenfeld hosts The PeerSignal Podcast, a business show with 12 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The PeerSignal Podcast

    Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)

    Sep 11, 202551 minS0

    <p>Most CMOs get stuck on "the ings."</p><p>Reporting. Optimizing. Automating. Emailing. Campaigning. MQL-ing. </p><p>Tricia Gellman thinks this is backwards.</p><p>She's led marketing at startups, big tech (Adobe...

  • The PeerSignal Podcast

    The AI CMO (Tom Wentworth, CMO @ incident.io)

    Aug 28, 202545 minS0

    <p>Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO. </p><p>It's scary good.</p><p>He came on my podcast to talk about how he's actually using AI in marketing, and:</p><p>* Why he moved from 'big...

  • The PeerSignal Podcast

    Gong's Legendary CMO on courageous marketing, story-audience-fit, and more.

    Aug 7, 202551 minS0

    <p>Udi Ledergor was employee #13 at Gong and the first marketer. </p><p>He's a legendary CMO.</p><p>Not only did he help build one of the most impressive businesses in SaaS, he built one of the most impressive...

  • The PeerSignal Podcast

    HubSpot CMO: AI killed our metrics

    Jul 17, 202546 minS0

    <p>Kipp Bodnar, HubSpot's CMO (scaled marketing from startup to $30B leader), told me something uncomfortable for marketers:</p><p>"The types of metrics that people cared about a couple years ago are far less relevant...

  • The PeerSignal Podcast

    How to win in the Agent Economy w. Outreach's $4B founder, Manny Medina

    Jun 26, 202550 minS0

    <p>Manny Medina built Outreach from $0 to $4B+. </p><p>He created the sales engagement category by riding the SaaS wave from 2014 - 2024. </p><p>Now he's on the cutting edge of a new wave: The Agent Economy.</p><p>While...

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  • The PeerSignal Podcast

    How to CMO w. Kyle Lacy

    Jun 12, 202541 minS0

    <p>This podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are...

  • The PeerSignal Podcast

    CarGuru's $900M ICP framework, "sales math" and more CRO lessons ft. Josh Allen

    May 29, 202550 minS0

    <p>“Sales is hard again… Good.” </p><p>That’s what Josh Allen (ex-CRO of Drift, Owl Labs, VP Sales CarGurus) told me on this week's episode of the PeerSignal podcast. </p><p>We talked about what WON’T change in GTM. His...

  • The PeerSignal Podcast

    Tealium's CMO on Marketing Leadership, ABM, Story-Audience-Fit and More

    May 8, 202552 minS0

    <p>This podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are...

  • The PeerSignal Podcast

    Jeff Wharton on how to lead a marketing team upmarket. From 100% inbound to landing logos like 7-Eleven, Blue Cross Blue Shield, and Cox Automotive.

    Apr 17, 202550 minS0

    <p>Going upmarket is always attractive, but never easy.</p><p>Jeff Wharton is doing it right.</p><p>He walked me through his approach, moving from 100% inbound to landing logos like 7-eleven, MGM, Cisco, and Shake...

  • The PeerSignal Podcast

    TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.

    Apr 3, 202550 minS0

    <p>TalkDesk ($10B+), Gong ($7.25B+), and Cresta ($1.6B+) had a secret weapon.</p><p>Russell Banzon.</p><p>As CMO at Cresta (an AI unicorn), he's building an enterprise marketing machine that's powering incredible growth...

  • The PeerSignal Podcast

    The "CMO Whisperer" Elissa Fink on scaling Tableau $5M to $1B, rethinking brand vs demand, how to get fired as CMO, why vendors can't be the hero.

    Mar 20, 202557 minS0

    <p>Elissa Fink is the former CMO of Tableau, where she led the company from roughly $5 million to over $1 billion in ARR. After a storied career building one of the most beloved brands in B2B software, Elissa now sits...

  • The PeerSignal Podcast

    Introducing: The PeerSignal Podcast with Adam Schoenfeld

    Mar 12, 20252 minS0

    <p>Introducing the PeerSignal Podcast with Adam Schoenfeld</p><p>We all know what bad looks like in B2B.</p><p>Spray and pray, turn and burn, growth at all costs. Vendor-centric mindset drives buyer-second...

Guest Appearances

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