The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchThe Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Recent episodes include "Inside One of the Largest Creator Programs on YouTube with Steve Messa, Head of YouTube Creator and Influencer Program at BetterHelp" (15 September 2026, 38 minutes), "Why Growth PR Belongs in Every Affiliate Strategy with Kaila O'Connor, Founder of KMO HAUS" (4 August 2026, 34 minutes), and "How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom Nation" (21 July 2026, 38 minutes).
The Partnership Economy publishes roughly every two weeks, with episodes averaging 37 minutes across 75 episodes.
Booking probability for The Partnership Economy is 33%, and the host is rated Selective on guests. The Partnership Economy requires a Pod Score of 80 or higher. The Partnership Economy's contact route on record: verified email.
The strongest fits for The Partnership Economy are Marketing, Advertising & PR. The Partnership Economy has a business audience.
The Partnership Economy is a business show with 75 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #9
For the brands that dominate, partnerships aren't just a creator strategy; they're a full-blown operating system. But how do you actually build that out? In this episode, Dave Yovanno is joined by industry veteran Steve...
Episode #7
A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously. In this...
Episode #6
Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out? In this episode, Todd Crawford sits down with Mal Chia, Managing Director &...
The Partnership Economy
We're halfway through Season 7 and taking a quick summer break, but more partnership conversations, creator stories, and publisher insights will be back before you know it! We have some amazing content taking...
Episode #5
The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine. In this episode, Todd Crawford...
Episode #4
A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value. In this episode, Todd Crawford sits down with Keith...
Episode #3
Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands make the most of this shift? In this episode, Dave Yovanno...
Episode #2
AI just used your best content to make a recommendation. Then, took all the credit. Now what? That’s exactly what inspired Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN. In...
Episode #1
Generative AI is quietly reshaping how people shop — 39% of consumers have already used it, from chatbots to visual search, and 53% more plan to join them this year. As product discovery moves from search bars to AI...
Episode #0
As the creator economy, AI, and consumer behavior are evolving faster than ever before, are you keeping up? Welcome to season 7 of the Partnership Economy. Hosts Dave Yovanno and Todd Crawford are back alongside an...
Episode #11
Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you learn from this dramatic evolution? In this episode, Dave Yovanno sits...
Episode #10
We all know the creator economy is evolving — but when done right, what does it look like in its ideal form? In this episode, Dave Yovanno is joined by Lindsey Gamble, an Influencer Marketing Advisor, Founder of Lindsey...
Episode #9
AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator marketing. In this episode of The Partnership Economy, Todd is joined by...
Episode #8
Understanding Gen Z might feel like navigating uncharted territory, but what if your brand's success depends on it? In this episode, Dave Yovanno sits down with Ben Harms, Chief Growth Officer at Archrival, a creative...
Episode #7
In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formula for a winning brand strategy. One of those...
Episode #6
Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between...
Episode #5
When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the...
Episode #4
Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick , Director of Global Partnerships & Influencers at VistaPrint...
Episode #3
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris , CEO of PartnerCentric , to explore how brands can build a stronger, more diverse partnership strategy...
Episode #2
Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in...
Recent guests on The Partnership Economy. Study who booked and why before you pitch.
Senior Manager of Affiliate Marketing, Search Investment Group
former Chief Strategy Officer at The Trade Desk / Co-Founder & CEO of Evertune, Evertune AI
Influencer Marketing and Creator Economy Consultant, Advisor, and Speaker
Head of Influencer Marketing and Founder, Verbatim
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