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The Paper Fold

Hosted by Evergreen Podcasts · arts · EN · 90 episodes

Audience: 4

About this Podcast:

Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

42%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Paper Fold

What is The Paper Fold about?

Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

What has The Paper Fold covered recently?

Recent episodes include "Amy Frazer of Keller Design Co" (30 September 2026, 52 minutes), "Nicole Couto of Couto & Co." (2 September 2026, 48 minutes), and "Vanessa Harnik of Notes & Queries" (29 July 2026, 40 minutes).

How often does The Paper Fold publish?

The Paper Fold publishes roughly monthly, with episodes averaging 46 minutes across 90 episodes.

How hard is it to get booked on The Paper Fold?

Booking probability for The Paper Fold is 42%, and the host is rated Selective on guests. The Paper Fold requires a Pod Score of 80 or higher. The Paper Fold's contact route on record: verified email.

Who should pitch The Paper Fold?

The strongest fits for The Paper Fold are Design Services. The Paper Fold has an arts audience.

About the host

The Paper Fold is an arts show with 90 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Paper Fold

    Amy Frazer of Keller Design Co

    Sep 30, 202652 min

    When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of Keller Design Co. She is something of a renaissance woman: While embroidery seems her primary passion, as evidenced...

  • The Paper Fold

    Nicole Couto of Couto & Co.

    Sep 2, 202648 min

    It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New England brand enjoyed a stellar stationery rise in a few...

  • The Paper Fold

    Vanessa Harnik of Notes & Queries

    Jul 29, 202640 min

    You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30 years, Vanessa Harnik has worked alongside...

  • The Paper Fold

    Katelyn Woolley of The Noble Paperie

    Jul 8, 202647 min

    My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her focus on what she refers to as “communities others...

  • The Paper Fold

    Ray Wu of Ferris Wheel Press

    May 29, 202645 min

    Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually started out in stationery, creating one-of-a-kind...

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  • The Paper Fold

    Erin Dayhaw

    May 5, 202646 min

    Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with...

  • The Paper Fold

    Carissa Potter of People I've Loved

    Mar 24, 202646 min

    Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — including my very special guest today, Carissa Potter of...

  • Episode #3

    Mark Woodman of Mark Woodman Design

    Feb 25, 20261h 5mS9

    Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or defines a mood — and it can make or break any given design. If...

  • The Paper Fold

    Monika + George of UWP Luxe

    Jan 14, 202644 min

    Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the Year, $5.50 and above and $5.50 and below. Wolf & Wren took...

  • The Paper Fold

    Rachel Kroh of Heartell (2 of 2)

    Dec 18, 202549 min

    In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For...

  • The Paper Fold

    Rachel Kroh of Heartell (1 of 2)

    Nov 25, 202551 min

    Greeting cards have the nearly impossible task of connecting us with loved ones when we don't know what to say — so we all owe a huge debt of gratitude to makers like Rachel Kroh of Heartell Press, who have made it...

  • Episode #9

    Lauren & Liz of Wolf & Wren

    Oct 28, 202552 minS8

    What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf and Lauren Stapleton. That precious connection, born in...

  • The Paper Fold

    Victoria Kirst of Pouch Studio (2 of 2)

    Sep 30, 202544 min

    While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In part 2 of my chat with Software Engineer Victoria Kirst, we...

  • The Paper Fold

    Victoria Kirst of Pouch Studio (1 of 2)

    Aug 27, 202540 min

    Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine Pouch as an offline labor of love...

  • The Paper Fold

    Vicky Barone of Barone & Co.

    Jul 24, 20251h 10m

    Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased the uplifting, inspiring and heartfelt greeting...

  • Episode #5

    Anna Bond of Rifle Paper Co. (2 of 2)

    Jun 30, 202535 minS8

    For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward...

  • The Paper Fold

    Anna Bond of Rifle Paper Co.

    May 30, 202538 min

    In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the National Stationery Show. They were but one of dozens...

  • The Paper Fold

    Sally Diguette (2 of 2)

    Apr 23, 202529 min

    Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly sources from small, quirky makers are often where the...

  • Episode #2

    Sally Diguette

    Mar 27, 202534 minS8

    This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home...

  • Episode #2

    Catherine Hildner of KMB/Shade Tree Greetings

    Feb 20, 202539 minS8

    For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique, now a part of Shade Tree...

Guest Appearances

Recent guests on The Paper Fold. Study who booked and why before you pitch.

Best industries to pitch The Paper Fold for

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