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The Only Way Is Hydrogen?

Hosted by Karen Brooks, Deputy Director, GW-SHIFT · science · EN-GB

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About this Podcast:

The Only Way is Hydrogen? – Small molecule. Big clean future. Hosted by Karen Brooks, Deputy Director of GW-SHIFT and green hydrogen-curious newbie, The Only Way is Hydrogen is a 12-episode podcast exploring the real role hydrogen could play in creating a cleaner future. Across the series, Karen speaks with experts from local government, energy utilities, transport, industry, research, the arts, businesses and communities to cut through hype and explain hydrogen in plain language. Episodes explore hydrogen’s role in heating homes, transport, and industry; how it compares with electricity; what it means for cost, reliability, jobs, and everyday life; and what must change in policy and infrastructure to reach net zero by 2050. Rather than promoting green hydrogen as a silver bullet, the series focuses on evidence, lived experience, and honest debate - helping listeners understand where hydrogen genuinely fits, and where it doesn’t. Is hydroge

Pitch Analysis

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Contact path

Verified email

Booking probability

26%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Only Way Is Hydrogen?

What is The Only Way Is Hydrogen? about?

The Only Way is Hydrogen?, Small molecule. Big clean future. Hosted by Karen Brooks, Deputy Director of GW-SHIFT and green hydrogen-curious newbie, The Only Way is Hydrogen is a 12-episode podcast exploring the real role hydrogen could play in creating a cleaner future.

Who hosts The Only Way Is Hydrogen??

The Only Way Is Hydrogen? is hosted by Karen Brooks, Deputy Director, GW-SHIFT. The show has published 10 episodes to date.

What has The Only Way Is Hydrogen? covered recently?

Recent episodes include "9. Can the Farms of Tomorrow Feed Us... and Power Us? with Richard Gueterbock" (6 October 2026, 33 minutes), "8. Making Hydrogen Happen: Beyond the Pilot with Chris Foxall" (2 September 2026, 33 minutes), and "7. Transport, Technology & Transition: The Future of Clean Mobility with Sara Sloman" (4 August 2026, 32 minutes).

How often does The Only Way Is Hydrogen? publish?

The Only Way Is Hydrogen? publishes roughly monthly, with episodes averaging 29 minutes across 10 episodes.

How hard is it to get booked on The Only Way Is Hydrogen??

Booking probability for The Only Way Is Hydrogen? is 26%, and the host is rated Selective on guests. The Only Way Is Hydrogen? requires a Pod Score of 80 or higher. The Only Way Is Hydrogen?'s contact route on record: verified email.

Who should pitch The Only Way Is Hydrogen??

The strongest fits for The Only Way Is Hydrogen? are Electric Power and Scientific Research & Development. The Only Way Is Hydrogen? has a science audience.

About the host

Karen Brooks, Deputy Director, GW-SHIFT hosts The Only Way Is Hydrogen?, a science podcast with 10 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #9

    9. Can the Farms of Tomorrow Feed Us... and Power Us? with Richard Gueterbock

    Oct 6, 202633 minS1

    Tomorrow's farms may do much more than grow crops and raise livestock. Karen Brooks talks to Richard Gueterbock, Director of Foodchains, about how farms are evolving into integrated energy hubs using renewable...

  • Episode #8

    8. Making Hydrogen Happen: Beyond the Pilot with Chris Foxall

    Sep 2, 202633 minS1

    This episode of The Only Way Is Hydrogen? shifts the conversation away from asking whether hydrogen works and towards the bigger challenge: how do we make hydrogen happen? Chris Foxall, Founder & CEO of Hyppo, offers a...

  • Episode #7

    7. Transport, Technology & Transition: The Future of Clean Mobility with Sara Sloman

    Aug 4, 202632 minS1

    Not electric or hydrogen. Electric and hydrogen. Building a transport system fit for every journey. Transport is one of the biggest challenges on the road to net zero. While electric vehicles dominate headlines, there...

  • Episode #6

    6. Discovery, Design & Deployment: The Science Behind Hydrogen with Tim Mays

    Jun 30, 202633 minS1

    Hydrogen has enormous potential as a clean energy carrier, but producing, storing and transporting it efficiently remains one of the key scientific challenges. In this episode of The Only Way Is Hydrogen?, Karen Brooks...

  • Episode #5

    5. Industry, Innovation & Investment: Wales’ Net-Zero Future with Ben Burggraaf

    Jun 3, 202632 minS1

    Heavy industry is at the heart of the net-zero challenge - powering modern life while producing a significant share of global emissions. Karen Brooks is joined by Ben Burggraaf, Chief Executive Officer of Net Zero...

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  • Episode #4

    4. Policy, Place & Partnerships: A Local Authority Perspective on Net Zero with Anna Lewis

    May 6, 202631 minS1

    Local authorities are on the front line of net zero, making real decisions on energy, infrastructure and what works for communities. Karen Brooks is joined by Anna Lewis from Caerphilly County Borough Council to explore...

  • Episode #3

    3. Security, Supply & Sustainability: Wales & West Utilities on the Energy Transition with Matt Hindle

    Mar 31, 202633 minS1

    The energy system that powers our homes and communities is evolving, but what does that really mean in practice? Karen Brooks is joined by Matt Hindle from Wales & West Utilities to explore hydrogen’s role in the UK’s...

  • Episode #2

    2. Power, Policy & Progress: The UK’s Hydrogen Future with Emma Guthrie

    Mar 4, 202633 minS1

    In Power, Policy & Progress: The UK’s Hydrogen Future, Karen Brooks speaks with Emma Guthrie, CEO of the Hydrogen Energy Association, about how hydrogen fits into Britain’s evolving energy landscape. Drawing on insights...

  • Episode #1

    1. Hydrogen Takes the Stage: Reinventing Starlight Express with Sir Richard Stilgoe

    Feb 4, 202628 minS1

    Karen Brooks raises the curtain on a world where engines race, music soars, and the future of clean energy takes centre stage with musical legend Sir Richard Stilgoe. Richard explains how the 2024 revival of Starlight...

  • The Only Way Is Hydrogen?

    The Only Way is Hydrogen? Series Trailer

    Jan 28, 20262 min

    The Only Way is Hydrogen? – Small molecule. Big clean future Hosted by Karen Brooks, Deputy Director of GW-SHIFT and green hydrogen-curious newbie, The Only Way is Hydrogen is a 12-episode podcast exploring the real...

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