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The Nordic Journey

Hosted by Hjortur Smarason · business · EN

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About this Podcast:

A podcast about sustainable tourism development in the North, where we talk to thought leaders, entrepreneurs, scientists, amateurs and professionals who are pushing boundaries, not only from the Nordics but wherever in the World they may be, wherever we can learn something from them.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

29%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Nordic Journey

What is The Nordic Journey about?

A podcast about sustainable tourism development in the North, where we talk to thought leaders, entrepreneurs, scientists, amateurs and professionals who are pushing boundaries, not only from the Nordics but wherever in the World they may be, wherever we can learn something from them.

Who hosts The Nordic Journey?

The Nordic Journey is hosted by Hjortur Smarason. The show has published 21 episodes to date.

What has The Nordic Journey covered recently?

Recent episodes include "Lessons from Antarctica" (23 October 2026, 55 minutes), "Bringing Light to the Mountains" (5 June 2026, 45 minutes), and "Why Tourism is Broken with Doug Lansky" (22 May 2026, 56 minutes).

How often does The Nordic Journey publish?

The Nordic Journey publishes roughly every two weeks, with episodes averaging 51 minutes across 21 episodes.

How hard is it to get booked on The Nordic Journey?

Booking probability for The Nordic Journey is 29%, and the host is rated Selective on guests. The Nordic Journey requires a Pod Score of 80 or higher. The Nordic Journey's contact route on record: verified email.

Who should pitch The Nordic Journey?

The strongest fits for The Nordic Journey are Travel Agencies & Tours and Fitness, Golf & Recreation. The Nordic Journey has a business audience.

About the host

Hjortur Smarason hosts The Nordic Journey, a business podcast with 21 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Nordic Journey

    Lessons from Antarctica

    Oct 23, 202655 min

    The most pristine landscapes on the planet are found in Antarctica. Untouched by humans beside a few research stations and only four deep field tourism companies, it is the ultimate testing ground for the footprint of...

  • Jun 5, 202645 minS0

    <p>Paras Loomba is a trained military officer and electrical engineer - and an award winning sustainable tourism leader, almost by accident. <br><br>Paras is joining us today to talk about his expedition company Global...

  • May 22, 202656 minS0

    <p>In this episode we talk to travel writer and keynote speaker Doug Lansky about what is wrong with tourism today and what needs to be done to fix it. Doug is a popular speaker on the topic of tourism and has recently...

  • May 8, 20261h 2mS0

    <p>In our 17th episode of the Nordic Journey podcast we continue to explore different venues of regenerative tourism, this time moving over to Canada to learn about indigenous tourism. <br><br>Sébastien Desnoyers-Picard...

  • Apr 24, 202647 minS0

    <p>In our 16th episode of The Nordic Journey, we talk to Dr. Carina Ren from Aalborg University. Carina is joining us from Sisimiut in West-Greenland and will be telling us about her research on climate change...

View More
  • Mar 27, 202654 minS0

    <p>Iran is making headlines all over the world at the moment - and yet we are getting very little news from inside the country. What is happening, how are people coping, what is the impact on tourism?</p> <p> </p>...

  • The Nordic Journey

    Rewilding through Tourism

    Mar 13, 202643 minS0

    <p>Can you use tourism for a rewilding biology project? <br><br>In this episode we talk to Kim Worrmann Jensen, a former rock star and current sustainability champion from Destination Trekantsomådet in Denmark. He is...

  • Feb 27, 202651 minS0

    <p>High in the Himalayas, locked between the giant countries of India and China, is a small Kingdom that somehow has evaded colonialism and western influence for hundreds of years. This is Drug Yul, the Kingdom of the...

  • The Nordic Journey

    Live Decently!

    Feb 16, 20261h 1mS0

    <p>The antithesis to bullying, which we see too much of in the media nowadays, is to live decently - says Geoffrey Lipman, co-founder of SunX Malta, former Executive Director of IATA, former president of WTTC and former...

  • Jan 30, 202650 minS0

    <p>A twenty year old Japanese girl falls in love with sea kayaking - which leads her to one of the northern most villages of the world, Qaanaaq in North Greenland. <br><br>Today we hear from Sakiko Daorana, one...

  • Jan 16, 202655 minS0

    <p>We head back to Norway in this episode, one of the leading countries when it comes to sustainable tourism. There we speak to a serial entrepreneur, Håvard Utheim, who has founded several companies with different...

  • The Nordic Journey

    Good News to Start the Year

    Jan 2, 202634 minS0

    <p>In a World full of bad news, let's start 2026 with some inspiring, positive news. I have gathered a selection of news, mostly related to conservation and tourism and a couple outside of that. Reminders of what we can...

  • Dec 19, 20251 hourS0

    <p>Petter Gulli worked for 30 years in the advertising industry until he flipped the table in 2018. With 12 years to go according the new ICPP report he started his new company 12 Years, promoting hope and inspiring...

  • Dec 5, 202557 minS0

    <p>In this episode we talk with Donna Isabella Caroline Sundbo, a scholar that has written about tourism, sustainability and food culture. In the episode we talk about anthropology and local cultures, the importance of...

  • The Nordic Journey

    Closed for Maintenance

    Nov 21, 202545 minS0

    <p>Closed for Maintenance is a project that has gained international attention and put the Faroe Islands on the map as one of the most innovative tourism destinations when it comes to sustainable tourism. But Closed for...

  • Nov 7, 202554 minS0

    <p>In this episode of The Nordic Journey podcast we talk to Anu Nylund from Mood of Finland. Anu has been working for decades on the education of responsible tourism and now regenerative tourism, helping small companies...

  • The Nordic Journey

    Transparency in Tourism

    Oct 24, 202556 minS0

    <p>In our fourth episode on sustainable tourism development we meet Raj Gyawali, founder of Social Tours in Kathmandu in Nepal. Raj is one of the sharpest minds I know in the industry and started working with...

  • The Nordic Journey

    The Art of Collaboration

    Oct 10, 202557 minS0

    <p>Who are the key stakeholders of tourism development and how do you engage them? In this episode of The Nordic Journey we talk to Ásta Kristín Sigurjónsdóttir, CEO of the Iceland Tourism Cluster, about the role of the...

  • Sep 26, 202556 minS0

    <p>An interview with Alex Farlander, AI Director, Journey Designer and Future Navigator in Estonia - where we talk about the battle for sustainability in tourism, ethical principles in tourism, threats in the current...

  • Sep 19, 202520 minS0

    <p>Welcome to the first episode of The Nordic Journey podcast, where I introduce the concept, why we are focusing on sustainable tourism and some of the challenges that come with it.</p>

Recent guests

Recent guests on The Nordic Journey. Study who booked and why before you pitch.

S

Sébastien Desnoyers-Picard

Destination Original Indigenous Tourism

D

Dr. Carina Ren

Aalborg University

D

Dr. Azam Bahrami

University of Mohaghegh Ardabili

K

Kim Worrmann Jensen

Destination Trekantsomådet

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