
The Next Moves
Why Some $10M Companies Are Worth 10x More Than Others with John Warrillow | EP 24
Why are two companies with the same revenue, profit, and industry valued completely differently when it is time to sell? In this episode of The Next Moves, Joe Diubaldo sits down with John Warrillow, author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business, to unpack the difference between a business that makes money and a business that buyers actually want. If you are building, leading, financing, or preparing a company for growth, this episode is a must-listen. John explains why profitability alone does not equal value, how owner dependency can quietly destroy a deal, why recurring revenue creates buyer confidence, and how AI is changing the future of professional services. This conversation is not just about selling a company. It is about building one that can survive, scale, and become valuable without depending on one person. ____________________________________ Chapters 00:00 AI and Business Value 00:55 Why Profitable Businesses Don’t Sell 03:58 Owner Dependency 06:42 Focus Creates Value 09:53 The Cost of Chasing Revenue 12:16 Cash Flow and Valuation 14:28 How Deal Terms Hurt Owners 16:26 Why Recurring Revenue Matters 18:38 Why Service Businesses Struggle to Sell 24:54 Financial vs. Strategic Buyers 28:36 AI, Professional Services and the Future 38:11 Buying Businesses in the AI Era 41:41 Building a Business You Could Sell ___________________________________ Watch the full interview and subscribe for more conversations with the operators behind the world’s most resilient businesses. Connect with guest John Warrillow on LinkedIn ➡️ https://www.linkedin.com/in/johnwarrillow/ Connect with Host Joe Diubaldo on LinkedIn ➡️ https://www.linkedin.com/in/joediubaldo/ Built to Sell book | https://www.amazon.ca/Built-Sell-Creating-Business-Without/dp/1591845823 ____________________________________ If this conversation resonated with you, like the episode and subscribe to stay up to date on future conversations with founders and operators. Joe Diubaldo, host of The Next Moves and Founder of Clarity Recruitment, has made it his life to help people build better careers and better companies. Along the way, there’s been one lesson that always stands out… We all get stuck. The Next Moves podcast has been curated to help you get unstuck; to help you plan the next move and then the move after that.

