Episode #22
FROM SOCIAL MEDIA TO SOLD SIGNS: How Kristen Jacoby Built Community, a Real Estate Business & Socials to Social
Buying? Selling? Want to know more about eXp Realty? Just wanna show us love? Message us! Kristen Jacoby didn't move to Raleigh with a built-in sphere, a huge database or a ready-made community. She moved to a new city where she barely knew anyone—and had to figure out how to build all three. This week on The Next Move , Jennifer Bruns and Matt Dick sit down with Raleigh Realtor and Socials to Social founder Kristen Jacoby for a conversation about real estate, relocation, social media, entrepreneurship and what it actually means to build community. Kristen began selling real estate while she was still in college before eventually relocating to Raleigh and essentially starting over in a new market. That experience didn't just shape the way she built her real estate business—it changed the way she thinks about relocation and what people actually need when they're trying to make a new city feel like home. Kristen Then came Socials to Social. What began as Kristen's own struggle to find genuine connection in a new city grew into a business designed to take relationships from online to offline through real-world events and experiences. Socials to Social We talk about how Socials to Social happened, whether community-building and real estate actually feed one another, the difference between creating content for views and creating content that builds something, and how to develop relationships without making every interaction feel like a prospecting opportunity. We also compare Raleigh and Central Texas real estate, talk relocation, new construction, affordability and what buyers and sellers are experiencing in two rapidly growing markets. And yes—we get into Realtor social media: what works, what doesn't, why so much of it looks exactly the same, and whether follower count actually matters. This isn't really an episode about social media. It's about what can happen when you stop treating people like leads and start building something people actually want to be part of. Kristen Jacoby REALTOR® | Raleigh, North Carolina Founder | Socials to Social Socials to Social THE NEXT MOVE A Central Texas Real Estate Podcast Real Conversations. Real People. Real Estate. Thank you for listening to The Next Move Podcast , where we bring you real conversations with local experts to help you make confident real estate decisions throughout Central Texas. Real Estate Insights. Real Relationships. Your Next Move.
