business
Hosted by Jo and Max · business · EN
The New Frontier is the podcast for brand leaders navigating the shift from traditional search to AI shopping agents. Hosted by Max Sinclair, founder of Azoma; and Jo Lambadjieva, founder of Amazing wave, our goal is to unpack how Alexa for Shopping, Amazon Rufus, Sparky, ChatGPT and Gemini decide which products to recommend, and to share playbooks on how to win in this agentic era. Expect candid and in-depth conversations with senior leaders and practitioners on the front lines of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Agentic Commerce Optimisation (ACO).
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Booking probability
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Guest openness
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Signup to Generate a PitchThe New Frontier is the podcast for brand leaders navigating the shift from traditional search to AI shopping agents.
The New Frontier: The Agentic Commerce Optimization Podcast is hosted by Jo and Max. The show has published 87 episodes to date.
Recent episodes include "Dunnhumby ventures Invests in Azoma | Max Sinclair on The Agent Economy" (2 October 2026, 46 minutes), "The Role of an Agency in an Agentic Commerce World with Aisha Khan, Head of Dentsu Commerce NA" (20 September 2026, 42 minutes), and "How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager" (9 August 2026, 32 minutes).
The New Frontier: The Agentic Commerce Optimization Podcast publishes roughly every two weeks, with episodes averaging 35 minutes across 87 episodes.
Booking probability for The New Frontier: The Agentic Commerce Optimization Podcast is 34%, and the host is rated Selective on guests. The New Frontier: The Agentic Commerce Optimization Podcast requires a Pod Score of 80 or higher. The New Frontier: The Agentic Commerce Optimization Podcast's contact route on record: verified email.
The strongest fits for The New Frontier: The Agentic Commerce Optimization Podcast are Marketing, Advertising & PR and IT Services & Software Development. The New Frontier: The Agentic Commerce Optimization Podcast has a business audience.
Jo and Max hosts The New Frontier: The Agentic Commerce Optimization Podcast, a business podcast with 87 episodes published.
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The New Frontier: The Agentic Commerce Optimization Podcast
What happens when AI starts deciding what goes in your shopping basket? Azoma CEO and co-founder Max Sinclair joins us in person for episode 15 of The Agent Economy, sharing news of investment from dunnhumby ventures...
The New Frontier: The Agentic Commerce Optimization Podcast
In this episode, Max is joined by Aisha Khan , Head of Dentsu Commerce for North America and the first agency partner to appear on the podcast. Aisha brings deep enterprise commerce experience from WPP, Publicis, and...
The New Frontier: The Agentic Commerce Optimization Podcast
Welcome to the first episode of Agentic Commerce Architects. Max Sinclair sits down with Emma Lifer , Marketplace SEO and Merchandising Manager at Grüns, one of the fastest growing supplement brands on Amazon, to unpack...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode, Max Sinclair, founder of Azoma and ex-Amazonian, breaks down how AI shopping agents—like ChatGPT, Gemini, Amazon Rufus, and Walmart’s Sparky—are completely rewriting the rules of how consumers...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode of The New Frontier, Jo and Max are joined by Artiom Enkov , VP of Insights at Gener8 to unpack one of the first detailed UK and US data studies on Amazon Rufus usage. Drawing on a fully consented...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode of The New Frontier, Max sits down with Ian Simpson, SVP of Innovation at Sensor Tower, to unpack new data on how Amazon shoppers are using Rufus, Amazon’s AI shopping assistant. Based on a panel of...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode of The New Frontier, Max is joined by Martin Schwartzman, Partner and Global AI Lead at OC&C Strategy Consultants, to unpack how agentic AI is reshaping business models and commerce. The conversation...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In the first 2026 episode of The New Frontier, as is tradition, Max and Jo dive into their annual predictions. They start with a quick look back at their 2025 predictions, many of which, from the AI infrastructure...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>This special Episode of the New Frontier recorded live from the Amazon Ad Summit in Milan, to mark a landmark announcement: the launch of Sponsored Prompts groundbreaking new Ads format. </p><p>Host Max Sinclair was...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode of The New Frontier, hosts Max and Jo welcome Ziwei Chen, Product Lead for Accio by Alibaba, for a deep dive into the intersection of AI, procurement, and global manufacturing. </p><p>The conversation...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode of The New Frontier, Max sits down with Gaétan Rougevin-Baville , CEO of Diffusely, an AI-powered visual production platform serving major players in fashion and automotive. </p><p>Gaétan shares the...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode, Tory Bradley, Global E-Commerce Retail Search Director at Mars Wrigley, dives deep into how Mars is navigating the evolving world of GenAI, search, and digital commerce. Drawing on Mars’ legacy of...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode, Max, founder of Azoma, breaks down insights from his team's latest whitepaper (read here), co-authored with Andrew Bell, on Amazon’s AI shopping assistant, Rufus, and its transformative role in the...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode of The New Frontier, hosts Jo and Max sit down with Jonny Plein, a repeat founder, investor and advisor. Jonny sold his first business Pouch for 7-Figures, and just announced a $11m Series A for his...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode, Jo is joined by Bryce Warning and Rob Hahn, the CRO and COO of Pattern, fresh off their highly anticipated IPO. The conversation kicks off with reflections on the milestone: how an IPO is not just...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>This week, our usual host Max Sinclair, founder of Azoma and former Amazon search leader, takes a turn in the hot seat to dive deep into the transformation AI is bringing to consumer search. With clients like Mars...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>-Show Notes/Events-</p><p>(1) Join us at our exclusive afterparty during Amazon Accelerate in September in Seattle: https://www.eventbrite.com/e/seattle-seller-shell-ebration-tickets-1527728730759 sponsored by...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>This episode of The New Frontier dives deep into the story of the founding, rapid growth and double acquisition of Seller Investigators with co-founders Robert and Lee. </p><p>The pair shares how frustrating personal...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this captivating episode of The New Frontier, hosts Jo and Max dive deep into the future of Amazon Ads with Kabir Bedi, Head of Product for Generative AI at Amazon Ads. Kabir shares visionary insights into how...
The New Frontier: The Agentic Commerce Optimization Podcast
<p>In this episode, Max Sinclair, founder and CEO of Azoma, a pioneering scale-up specializing in Generative Engine Optimization (GEO), goes deep into everything AI Engine Optimization (AEO). Max, a former Amazon search...
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