Episode #13
10 Years Fully Independent: Wes Writer on the Real Flex in Music | The Neue.Indie Podcast Ep. 13
What does it look like to build a full career in music — as a songwriter, producer, manager, entrepreneur — without ever signing a publishing deal, record deal, or anything else? That's Wes Writer's life for the last 10 years. Grammy on the shelf. Full independence on the table. And at 3:30 in the afternoon on a Tuesday, he's not at a job. For the first time ever, Deraj and Frank bring a guest to The Neue.Indie Podcast. Wes Writer (Wes Ryder) is a songwriter first — but also a producer, A&R, manager, and serial builder. His work spans Christian hip hop and the mainstream, from writing a hook that did 150 million streams on YouTube (for $400) to landing a Grammy for his work on LeCrae's Church Clothes 4. He manages KB, one of the most successful independent Christian artists working today. He's the top-rated songwriter on SoundBetter, has run national ad campaigns for Oreo, Papa John's, and KFC, and has worked writers' camps with Sony — all without ever signing anything. In this episode, they get into the full story: the Matty B work-for-hire lesson, the Fruity Loops origin, what it actually means to "be number two," why relational plays matter more than upfront money, and the calculated risk he took when he quit his corporate job two years into his marriage with a three-month-old at home. Plus — why he thinks 10 years of freedom is a bigger flex than the Grammy. Hosted by Deraj → https://www.instagram.com/justderaj/ Co-hosted by Frank Bentley → https://www.instagram.com/itsfrankbentley/ Follow the podcast → https://www.instagram.com/rep.indie/ Subscribe → https://www.youtube.com/channel/UCq5OtnWdhtGiO7rnQHa-wGQ Join rep.indie → http://repindie.club/ Got a win or a question? → https://forms.clickup.com/8589472/f/86450-78391/3Q1IFDNE9PGSYIVAF1 --- Chapters 0:00 First guest ever on the pod 2:38 Who is Wes Writer? 5:46 "I'm a storyteller" — what Wes actually does 10:01 The Matty B story — writing a hook that hit 150M streams for $400 13:36 What work for hire actually costs you (and why he doesn't regret it) 16:35 Relational plays are worth more than upfront money 20:38 How a cracked version of Fruity Loops started everything 24:52 The $5,000 beat that changed his life at 17 28:15 How he realized you can make money in music without being the artist 32:01 "Don't feel like you failed because the primary dream isn't working" 33:27 The best advice he ever got: learn to be number two 38:01 How Wes built a 3-year relationship before KB ever recorded one of his songs 40:24 Why Snoop Dogg almost signed him — and why it falling through was fine 46:59 Risk-taking is a muscle. You have to build it. 49:48 He quit his job two years into his marriage with a 3-month-old at home 50:35 Rich Dad Poor Dad and the "on the other side of risk is freedom" chapter 52:02 The church studio built from scratch — 7pm to 10pm every night 55:03 Calculated risk vs. reckless risk — why he waited a year before quitting 56:01 "We glamorize foolishness" — the real math on quitting your job 57:00 What T-Mobile taught Frank that most creatives never learn 58:23 Deraj story time: the movie theater incident 1:01:27 Why musicians who've never worked real jobs are harder to work with 1:04:44 The unnamed Christian artist who will always stay stuck because of his attitude 1:06:13 "There are 100 other talented people — what separates you?" 1:07:56 Stop thinking about what value you can extract. Bring value instead. 1:08:52 The Cox accelerator story and the moment that changed everything 1:13:43 The Grammy — what it did and didn't change 1:15:01 "10 years not working a job is a bigger flex than the Grammy" 1:15:31 You get to define your own metrics of success 1:17:26 What does it mean to be the Neue Indie? 1:19:18 We Are the Good: be good, do good, live good 1:20:15 The moment Wes realized Deraj had become the king of sync 1:21:27 Outro --- Resources Mentioned - SoundBetter — https://soundbetter.com (platform where Wes built his songwriting career and got his mainstream reps) - Rich Dad Poor Dad by Robert Kiyosaki — referenced in the risk-taking conversation --- #NeueIndie #IndieArtist #MusicBusiness #Songwriter #IndependentArtist
