Hosted by Michelle Murphy Niedziela · 🇺🇸 US · EN · 15 episodes
Established thought leaders with verified media credentials.
A short-form podcast where neuroscience fuels consumer innovation.The Nerdoscientist Podcast explores how neuroscience, behavioral science, and psychology shape consumer behavior and decision-making. Each episode breaks down real-world insights, from emotional connections to behavioral coding, providing practical strategies for innovation and product development. Tune in for bite-sized, science-backed episodes that drive business breakthroughs and help you understand how the brain powers consumer choices.
Michelle Murphy Niedziela hosts The Nerdoscientist Podcast, a science show with 15 episodes published.
Implicit research is everywhere in consumer, sensory, and market research—but not all “implicit” methods measure the same thing.In this episode of Nerdoscientist, behavioral neuroscientist Michelle Murphy Niedziela unpac
In this special episode, I share a recording of the talk I gave with Richard Popper and Rachel Czapla at Pangborn 2025: "Unpacking Consumer Perceptions: Do Implicit and Explicit Measures Tell the Same Story?" We dive int
At the 2025 Truth in Beauty e-Summit, experts from science, regulation, and industry came together to tackle one of the biggest challenges in beauty today: misinformation. In this episode, Dr. Michelle Niedziela (aka the
In this episode, I share my talk from the International Society of Neurogastronomy (ISN) 2025 in Philadelphia, where I closed the meeting with a playful but serious exploration of the cookie stomach.I discuss how sensory
In this episode of Nerdoscientist, Michelle Niedziela unpacks the common misuses of neuroscience tools like EEG, GSR, and IAT in consumer research—and explains why leaning into human complexity can lead to better, more m
In this episode, Michelle Niedziela explores how generative AI—like ChatGPT—can be used to augment consumer research, not replace it. Based on her recent presentation at the AChemS annual meeting, she shares how she used
🎙️ In this quick episode of Nerdology, we’re talking about something that quietly shapes our lives and our data: apathy. After a busy stretch of speaking, teaching, client work, and travel, I found myself in a familiar
Why do consumers keep reaching for the same products over and over again? The answer lies in the Habit Loop—a powerful behavioral framework that explains how habits form and stick. In this episode of Nerdology, I break d
A subtle change in wording can completely alter consumer perceptions—and your research results! In this episode of Nerdology, we explore framing effects, a key concept in behavioral science. Learn how to design neutral c
In this episode of Nerdology, we dive into the fascinating (and sometimes misunderstood) world of implicit association tests (IATs) in consumer research. From the science behind implicit associations to the challenges of
In this episode of Nerdology, we’re diving into the fascinating yet perilous world of reverse inference—a common pitfall when interpreting neuroscience data in consumer research. From the infamous "You Love Your iPhone"
In this episode of Nerdology, we’re breaking down the science of social proof—why we tend to follow the crowd and how this psychological phenomenon is shaping the way we buy. From TikTok beauty trends to influencer endor
In this episode of Nerdoscientist, we dive into the fascinating world of cognitive dissonance and how it influences consumer behavior—especially when it comes to packaged goods. From the tension between sustainable choic
In this episode of Nerdology, we tackle the growing trend of using facial coding in consumer research and why it might not be as reliable as it seems. Drawing on the groundbreaking work of neuroscientist Lisa Feldman Bar
Are we over-relying on measuring "liking" in consumer research? 🤔 After attending EuroSense in Dublin and SSP in Pittsburgh, I noticed a recurring theme: Liking a product doesn’t always mean it will succeed. It’s time t
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The Nerdoscientist Podcast is hosted by Michelle Murphy Niedziela. The show is categorised under science (social) and has published 15 episodes.
The Nerdoscientist Podcast has published 15 episodes.
The Nerdoscientist Podcast regularly covers science, social. It sits in the science category, with a social focus.
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Episodes of The Nerdoscientist Podcast average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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