
Episode #38
Episode 38: Restoring Nature's Wealth via Biodiversity Net Gain with Jim Day, Founder of Naturefy
On this episode host Jonathan Withey speaks with Jim Day, founder of Naturefy, a BNG tech platform aimed at operationalising Biodiversity Net Gain by making the market more transparent and liquid. They discuss how Naturefy helps landowners map habitats and estimate unit potential, helps developers find available off-site units via a marketplace map, and uses data insights such as tracking BNG unit sales by local planning authorities. Jim shares his background in economics and tech, argues that nature is part of national wealth, and explains how a functioning BNG market could shift value from development land to nature restoration while reducing political risk. They also cover trust and delivery risks over 30-year obligations, bureaucratic hurdles, shifting demand due to exemptions, and end with Jim’s best and worst nature experiences. 00:00 Welcome and Episode Setup 00:38 What Naturefy Does 02:41 Nature Tech Momentum 08:36 Meet Jim Day 09:14 Jim’s Path to BNG 14:29 Nature as Wealth 18:28 Trust and Long-Term Risk 22:15 Naturefy Tools and Marketplace 30:10 Demand Mapping and AI 32:47 On-Site vs Off-Site Debate 38:49 Nature Memories Segment 39:12 First Nature Connection 40:38 Worst Nature Moment 42:57 Best Nature Experience 45:24 Closing Thoughts and Thanks 45:46 Final Wrap and Call to Action Send us Fan Mail






