The Move

As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful. So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing? Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.

The Move is a business podcast hosted by Unlock Health, with 26 episodes on record and a Required Pod Score of 80.

Unlock Health hosts The Move, a business show with 26 episodes published.

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  The Move

  The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

  Mar 18, 202537 minS0

  <p>In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decision-making that can lead to suicide. Lindsey delves into Avera's proactive strategies, including their impactful 'Ask the Question' campaign, which encourages the public to directly ask their loved ones about suicidal thoughts. She shares her extensive experience in communications and behavioral health marketing, highlighting the collaborative efforts within Avera to tackle mental health challenges. The episode emphasizes the importance of storytelling, social media, and community partnerships in...

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  Episode #25

  The Move in Building a Professional Network with Joy Sutton

  Dec 18, 202449 minS1

  <p>In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming genuine relationships, embracing life changes, and listening thoughtfully. </p><p><br></p><p>She recounts her career journey from TV reporting to healthcare marketing, and offers actionable advice on how to build impactful connections. </p><p><br></p><p>Key takeaways include focusing on relationships over transactions, staying open to new opportunities, and remembering personal details to establish trust. </p><p><br></p><p>Joy also discusses her dynamic ro...

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  Episode #24

  The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

  Dec 10, 202431 minS1

  <p>In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. </p><p><br></p><p>Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child. </p><p><br></p><p>She emphasizes operational intelligence, which involves deeply understanding the patient's journey and collaborating across departments. Kristen reveals how mapping customer journeys and immersing marketers in operational activities, such as call centers...

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  Episode #23

  The Move in Healthcare Marketing to GenX

  Dec 3, 202439 minS1

  <p>In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities.</p><p><br></p><p>00:00 Introduction and Special Guest Introduction</p><p>03:50 Alan Shoebridge's Career Journey</p><p>06:34 Importance of Generational Marketing...

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  Episode #22

  The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

  Nov 19, 202438 minS1

  <p>In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Marketing and Communications. They discuss the importance of internal branding in healthcare, how cross-functional teamwork transformed their organization's culture, and the strategies behind improving employee retention and recruitment. Katie and Franklin share how intentional collaborative efforts led to the successful internal brand 'Together Extraordinary,' emphasizing the alignment between HR and marketing. They highlight the impact of listening to employee feedback, executing comprehensive onboarding processes, and maintaining continuous da...

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