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Hosted by Unknown Host · 🇺🇸 US · EN · 241 episodes
Established thought leaders with verified media credentials.
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising. Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media. Find out more at uk.themedialeader.com and subscribe to our daily newsletter .
Unknown Host hosts The Media Leader Podcast, a business show with 241 episodes published.
Is YouTube TV? It’s a question that pretty much everyone in this industry has an opinion on. YouTube, surely, would benefit from receiving TV budgets from advertisers. And, after all, more people are watching YouTube on
This episode was produced in partnership with News UK . News UK’s The Sun is one of many titles to embrace video in recent months. According to the publisher, its videos have driven 60m views and a 110% increase in retur
The New York Times is something of a rarity in contemporary news publishing: a legacy giant that is seeing double-digit revenue growth and consistent readership growth. It's no surprise, then, that many commercial leader
This episode was produced in partnership with Channel 4. At Cannes this year, The Media Leader sat down with several members of Channel 4's commercial leadership team to discuss how the TV company is looking to drive new
Meta is growing at a remarkable rate. Already one of the world’s biggest global advertising businesses, the tech giant’s revenue grew 33% year-on-year to $56.3bn in Q1 alone. But while its dominance over the ad industry
This episode was produced in partnership with Channel 4 . For the second year in a row, the UK's commercial TV companies made a splash at the Cannes Lions Festival of Creativity. After unveiling Universal Ads — the broad
Last week, WPP Media released its mid-year global advertising forecast report. As Kate Scott-Dawkins, WPP Media’s global president of business intelligence and author of the report said, the growth picture for advertisin
Last week on the show, The Media Leader spoke with Thinkbox’s Elliott Millard about how brands can reconsider their cultural impact, and this week, we wanted to continue that conversation with an agency that bills itself
Ask marketers what they hope to accomplish and, as part of the effort to drive sales outcomes, these days, many will say they want their brand to contribute to and sit within culture But that begs the question: how do yo
This week, from the 3rd to the 5th of June, the World Out of Home Organisation (WOO) is hosting its Annual Congress here in London. The event is expected to draw more than 700 attendees from over 37 countries, and The Me
Last month, the United Nations in partnership with the Conscious Advertising Network (CAN) launched an issue brief warning the integrity of the global information ecosystem is at a "crisis point". As Charlotte Scaddan, s
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative
With the advent and adoption of AI search, consumers’ online research and discovery behaviours are shifting. How can brands win authority in this new space? Last month at our annual Future of Brands conference, industry
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative
Is there a more important relationship in our industry than that between the CMO and the CFO? Given the macroeconomic environment – war, inflation, AI threatening to upend entire industries – how are the the interests of
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative
This week, The Media Leader is embarking on its first ever Retail Media Week in Focus. The fledgling channel has been having a moment. Investment in retail media has grown substantially – in 2025, adspend in the channel
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative
In March, Meta and Google were found by a Los Angeles jury to have deliberately designed their platforms to be addictive in a way that was demonstrably harmful to a 20-year-old woman known as Kaley. TikTok and Snap were
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative
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The Media Leader Podcast is hosted by Unknown Host. The show is categorised under business (news) and has published 241 episodes.
The Media Leader Podcast has published 241 episodes.
The Media Leader Podcast regularly covers business, news. It sits in the business category, with a news focus.
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Episodes of The Media Leader Podcast average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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