The Meaningful Marketing Podcast with Chantal Gerardy

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're

The Meaningful Marketing Podcast with Chantal Gerardy is a business podcast hosted by Chantal Gerardy, with 84 episodes on record and a Required Pod Score of 80.

Chantal Gerardy hosts The Meaningful Marketing Podcast with Chantal Gerardy, a business show with 84 episodes published.

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  Episode #86

  EP85: Your Marketing Is Working. Is Your Money Mindset Holding You Back? with Sandy Forster

  Oct 2, 202635 min

  Your marketing is working. Your team is capable. Revenue is solid. So why does the next level of growth feel harder than it should? Often the ceiling isn't a tactic. It's the beliefs you hold about money, and how they quietly flow into every part of your business. In this episode of The Meaningful Marketing Podcast, award-winning fractional marketing strategist Chantal Gerardy sits down with money mindset mentor, international speaker and bestselling author Sandy Forster. Sandy went from a single mum on welfare with $100,000 of debt to a millionaire, and she teaches how to bring thoughts, feelings and action into alignment so results follow. Together they explore how an owner's money beliefs play out across the business: In your marketing: what you're willing to invest, what you think your clients can afford, and how boldly you position your offer In your sales: how you and your team price, ask for the sale and handle "it's too expensive" In your leadership: whether your team understands the vision behind the targets, and why these conversations belong in your team meetings Sandy and Chantal also unpack: Why positive thinking without action keeps you stuck, however hard you work How to build affirmations you actually believe, instead of repeating words that feel untrue Sandy's approach to appreciation, visualisation and making space for what you want Small daily practices that shift your relationship with money, for you and the people you lead Growth at this level isn't about doing more. It's about making sure your beliefs, your systems and your team are all pulling in the same direction. Connect with Sandy at wildlywealthy.com Ready to build a Growth Engine that doesn't depend on you? Learn more at https://growth.aureusfinancial.com.au/engine-programme Download your FREE Marketing Guide https://chantalgerardy.com.au/free-downloads/ Listen to more episodes http://themeaningfulmarketingpodcast.com/

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  Episode #85

  EP84: From Five Figures to Eight Figures: How Your Marketing Department Must Change with Nicole Salter

  Sep 18, 202644 min

  The marketing department that gets you to five figures will not get you to eight figures. In the early stages of business, the owner often is the marketing department. They create the content, approve every decision, manage the team and keep the entire strategy in their head. But as the business grows, that approach stops being resourceful and starts becoming the bottleneck. In this episode of the Meaningful Marketing Podcast, award-winning fractional marketing strategist Chantal Gerardy is joined by Nicole Salter, founder and principal consultant of Be More Global Group and a profit behavioural specialist who works with businesses turning over $5 million and beyond. Together, they explore how marketing departments change as a business moves from its early stages towards seven and eight figures, and why that growth requires more than simply hiring additional people. It requires the owner’s identity, responsibilities and leadership style to change too. Nicole explains how businesses evolve from an owner managing individual contributors to managers leading teams and, eventually, leaders managing entire departments. At every stage, the business needs greater clarity, structure and accountability. Chantal brings this directly into the marketing department, sharing what happens when multiple team members have overlapping responsibilities, nobody truly owns an outcome and every decision still needs the owner’s approval. Because hiring a marketing manager or virtual assistant does not automatically create a functioning marketing department. Chantal unpacks: How marketing changes as a business moves from five figures towards eight figures Why the owner must transition from marketing manager to strategic director How unclear roles create duplication, delays and disappointing results Why transferring accountability without authority sets your team up to fail How constantly stepping in to save your team prevents them from taking ownership The decision debt created when content, campaigns and ideas remain unapproved Why your marketing team needs defined roles, responsibilities and expectations How to stay involved in the parts of marketing that require your voice without managing everything Why proactive meetings and structured communication replace reactive conversations How Chantal helps business owners get up to three times more from their virtual assistants Why strategy, including AI-generated strategy, achieves nothing without implementation How to recognise when a team member can grow with the business and when they cannot Nicole also shares how measurable behaviours can improve team performance and profitability, while Chantal reveals the identity shift she had to make to stop doing, start directing and allow her team to step up. Your marketing department cannot operate like a collection of people completing disconnected tasks. To support a bigger business, it needs clear leadership, defined ownership and a structure that can grow without everything coming back to you. Connect with Nicole and learn more about Be More Global Group at bemore.global If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: Download your FREE Marketing Guide https://chantalgerardy.com.au/free-downloads/ Listen to more episodes http://themeaningfulmarketingpodcast.com/

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  Episode #83

  EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

  Sep 4, 202646 min

  If everyone likes your personal brand, there’s a good chance no one remembers it. In this episode of the Meaningful Marketing Podcast, Fractional Marketing Strategist Chantal Gerardy sits down with internationally touring comedian Vanessa Larry Mitchell, creator of the boldly named Teardrops on My Dildo . Vanessa has built a successful comedy career by saying the things other people wouldn’t, sharing stories she once thought she should hide and accepting that she won’t be everyone’s cup of tea. And that is exactly why her brand works. Together, Vanessa and Chantal have a funny, honest and unfiltered conversation about personal branding, finding your audience, dealing with criticism and having the courage to be fully yourself in your marketing. Chantal unpacks: Why trying to appeal to everyone weakens your personal brand How a clear message attracts the right audience and disqualifies the wrong one Why your personality is the part of your brand competitors can’t copy How Vanessa uses Meta Ads, organic content, posters, free event listings and word of mouth to sell tickets Why event marketing needs to change depending on the location and where its audience looks for information The difference between building a large social media following and successfully selling a live experience  When doing your own marketing supports your creativity, and when holding onto everything starts limiting it. This episode is for founders and personal brands who keep watering themselves down because they’re worried about being judged, misunderstood or seen as “too much.” Your marketing doesn’t need to make everyone comfortable. It needs to make the right people stop, pay attention and remember you. Connect with Vanessa Larry Mitchell: Website: https://vanessalarrymitchell.com Facebook: Vanessa Larry Mitchell Instagram: @larrylaughsloud If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: Download your FREE Marketing Guide https://chantalgerardy.com.au/free-downloads/ Listen to more episodes http://themeaningfulmarketingpodcast.com/

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  Episode #82

  EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

  Aug 21, 202645 min

  You hire someone who looks great on paper. They’re confident. Experienced. Good with people. So why aren’t they selling? It’s easy to assume you’ve hired the wrong person. But what if they’re actually a good salesperson who hasn’t been given what they need to perform? In this episode of The Meaningful Marketing Podcast , award-winning marketing strategist Chantal Gerardy sits down with Sarah Niss from Sales Insights Academy to explore what really determines whether a salesperson succeeds or fails inside a business. With 18 years of experience in international business development and sales, Sarah takes a very different approach to sales performance: diagnose before you prescribe. Because salespeople aren't all the same. They have different strengths, skill gaps, communication styles, motivations and levels of self-awareness. And throwing everyone into the same sales training or simply telling them to sell more, doesn't necessarily fix the real problem. Chantal unpacks: Why seemingly good salespeople can underperform , even when they have experience, confidence and a strong personality. Why being “good with people” doesn't automatically make someone good at sales , and what businesses should be looking for beyond personality. How to diagnose what's actually holding a salesperson back before assuming they need more training or replacing them altogether. Why sales training isn't one-size-fits-all , and how understanding individual skill gaps helps you develop the person you already have. How business owners can give salespeople the tools, systems, onboarding and clarity they need to perform rather than expecting them to simply figure it out. Why experienced salespeople still need ongoing professional development , coaching and feedback to continue improving. How regular call reviews, check-ins and targeted coaching can improve sales conversations without micromanaging your team. Why pressure to “sell more” can actually make salespeople worse at selling , particularly when they start focusing on the outcome instead of the conversation. How commissions, incentives and unclear expectations can quietly affect performance , even when you've hired the right person. The takeaway? Before you decide your salesperson isn't working, find out why . Because sometimes the person isn't the problem. They simply haven't been given the right environment, development and support to become the salesperson you need them to be. Connect with Sarah Niss: https://www.linkedin.com/in/sarahniss/ Explore Sales Insights Academy: https://www.salesinsightsacademy.com/ If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: Download your FREE Marketing Guide https://chantalgerardy.com.au/free-downloads/ Listen to more episodes http://themeaningfulmarketingpodcast.com/

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  Episode #81

  EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

  Aug 7, 202632 min

  You might not need more leads. You might need to stop losing the ones you already have. While you’re posting more content, investing in your website or launching another campaign, there could be perfectly good opportunities sitting forgotten in your inbox, buried in a spreadsheet or waiting for the follow-up you meant to send weeks ago. In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Jason King, founder of Wild Squirrel Technology and an expert in CRM and job management platforms. Jason helps Australian businesses cut through the confusion of technology and choose practical systems that support the way they actually work. His focus is not technology for technology’s sake. It is understanding the “why”, choosing the right platform and creating systems that save time, improve customer experience and support growth. Together, Chantal and Jason unpack what happens after a lead enters your business, why poor follow-up costs sales, and how the right systems can help you track, nurture and convert more of the opportunities you already have. They also explore how job management platforms can improve quoting, scheduling, customer updates, payments, invoicing and reviews for trades and service businesses. Chantal unpacks: Why more leads won’t fix a broken follow-up process. What a CRM actually does and why it matters. How nurture sequences and retargeting work without paid ads. How to follow up based on what leads click, open and watch. Why someone still needs to manage the customer journey. How job management systems improve service and efficiency. Why the right technology should save time, not create more work. If leads are entering your business but you don’t have a clear way to track and follow them up, this episode will help you see where the opportunities are slipping through. Because sometimes the fastest way to make more sales is to properly manage the leads you already have. Connect with Jason King: WildSquirrel Technology: https://wildsquirrel.technology/ LinkedIn: https://www.linkedin.com/in/jasonrichardking/ Keep making your marketing meaningful. If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: Download your FREE Marketing Guide https://chantalgerardy.com.au/free-downloads/ Listen to more episodes http://themeaningfulmarketingpodcast.com/

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