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Business
Hosted by Unknown Host · Business · EN · 153 episodes
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
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Signup to Generate a PitchThe Marketing Playbook with Mark Friedman is a business podcast hosted by Unknown Host, with 153 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Unknown Host hosts The Marketing Playbook with Mark Friedman, a business show with 153 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #154
Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren't competing priorities, what Liz learned in the magazine industry, and what's driven the explosive growth of OOFOS. Connect with Liz at OOFOS.com and on LinkedIn
Episode #153
Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn't the obvious one, why community closes the gaps technology can't, what she learned from working closely with Tory Burch, and her upbringing as the 5th of 6 children. Connect with Vicki at VendorsInPartnership.com , on the Vendors in Partnership LinkedIn , and on her LinkedIn
Episode #152
Maxx Blank, the Co-Founder & Chief Operating Officer of Triple Whale, adds his page to the Marketing Playbook. Hear why AI adoption depends on organizational readiness, how grit gets built through failure, why you should build with operators, the metrics brands should be looking at, and what he learned from multiple family businesses. Connect with Maxx at TripleWhale.com , on LinkedIn , and on X @aryehMaxx
Episode #151
Josh Resnick, the Co-Founder & General Partner of OpenSky Ventures, adds his page to the Marketing Playbook. Hear how to build a company culture that attracts & keeps great people, how to determine if you're after fast growth or healthy growth, how to evolve with technology, what Josh learned from the video game & candy industries, and his various entrepreneurial food ventures as a kid. Connect with Josh at OpenSky.VC and on LinkedIn
Episode #150
Garth Weber, the Senior Vice President of Brand & Marketing at Duluth Trading Company, adds his page to the Marketing Playbook. Hear why your unconventional background is your edge, why performance marketing without brand discipline is just noise, how to protect the new thing until it can stand on its own, how Garth worked with Nike & Adidas as clients at the same time, and how storytelling & curiosity have been the thread throughout his life. Connect with Garth at DuluthTrading.com and on LinkedIn
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
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