business
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Are you a Legal Tech Startup, Scale-Up, Investor, or Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast ! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. ==> Want to build a 7-figure pipeline in just 12 months—and close nearly half of it? ==> Looking to grow your revenue 15%–40% year over year—consistently? ==> Trying to stay 22%+ profitable while scaling your business? Each week, we'll explore the six pillars of success : (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement. Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tail
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Contact path
Verified email
Booking probability
24%
Guest openness
Selective
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Signup to Generate a PitchAre you a Legal Tech Startup, Scale-Up, Investor, or Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Recent episodes include "Messaging That Reflects Their Business, Not Yours" (29 October 2025, 56 minutes), "Prepping Smarter & Closing Faster (in Legal Tech Sales)" (20 October 2025, 58 minutes), and "Why Cold Outreach Sucks! (and How to Fix It)" (13 October 2025, 6 minutes).
The Marketing Phoenix Podcast publishes roughly weekly, with episodes averaging 29 minutes across 48 episodes.
Booking probability for The Marketing Phoenix Podcast is 24%, and the host is rated Selective on guests. The Marketing Phoenix Podcast requires a Pod Score of 80 or higher. The Marketing Phoenix Podcast's contact route on record: verified email.
The strongest fits for The Marketing Phoenix Podcast are Marketing, Advertising & PR and IT Services & Software Development. The Marketing Phoenix Podcast has a business audience.
The Marketing Phoenix Podcast is a business podcast with 48 episodes published.
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Episode #42
<p>In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups...
Episode #41
<p>Many legal tech and B2B companies struggle to move prospects through the sales cycle. When sales reps walk into sales calls without preparation or rely only on marketing to deliver leads they miss opportunities for...
Episode #40
<p>Cold outreach sucks. For most law firm buyers, cold emails without context are an instant delete.</p><p>Legal tech startups and B2B sales teams can’t afford to waste time on outdated sales approaches. The good news...
Episode #39
<p>Too many legal tech vendors are still leading with features, buzzwords, and AI hype. The problem? Law firms don’t buy technology specs—they buy solutions that solve real pain points and impact the bottom...
Episode #38
<p>AI is no longer a buzzword. It’s transforming how law firms and legal tech vendors approach marketing, sales, and business growth. But adoption is the real challenge. Without leadership buy-in, data cleanup, and...
Episode #37
<p>Without Sales and Marketing alignment, pipelines stall, client acquisition slows, and company valuations suffer.</p><p>In this episode of Marketing Phoenix, Melissa “Rogo” Rogozinski talks with George Farrall. He is...
Episode #36
<p>Too many salespeople chase titles instead of tackling real challenges. </p><p>In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski is joined by law firm buyers of legal tech, Marimer Muñoz...
Episode #35
<p>Too many sales pros walk into key accounts without a strategy and end up wasting opportunities ripe for conversion. </p><p>In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shares a personal...
Episode #33
<p>Your sales team is hustling hard, but win rates aren’t moving. The real problem? You might be selling to the wrong Ideal Client Profile (ICP).</p><p> In this episode of The Marketing Phoenix Podcast, Melissa “Rogo”...
Episode #32
<p>If your prospects are ghosting you, the problem may not be your pitch — it’s your research. Discover how to find the right decision-makers, prepare smarter, and turn cold calls into warm...
Episode #31
<p>Whether you're managing leads in a startup or navigating enterprise-level sales, choosing the right lead qualification framework is the key to closing smarter, faster, and more profitably.</p><p>In this episode of...
Episode #30
<p><b>Episode Summary:</b> </p><p>Melissa "Rogo" Rogozinski sits down with Gil Wolchock, VP of Outside Sales at Steno, to unpack two powerhouse sales mindsets: the “HUNTERS” and the “Challenger.” Together, they explore...
Episode #29
<p>Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results.</p><p>In this final episode of the Marketing...
The Marketing Phoenix Podcast
<p>What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.</p><p>In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to...
Episode #27
<p>Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.</p><p>In this episode of...
Episode #26
<p>Does your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that.</p><p>In this episode of The Marketing...
Episode #25
<p>Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. </p><p>In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski...
Episode #24
<p><b>Only 2% of website visitors convert on their first visit. </b>That stat alone reveals a critical gap in relying on inbound marketing alone. </p><p>If you’re serious about growth, you need a strategic outbound...
Episode #23
<p>Why aren’t your leads converting? The answer might lie in how you’re generating demand.<br/><br/>Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal...
Episode #22
<p>You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? </p><p>In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha...
Recent guests on The Marketing Phoenix Podcast. Study who booked and why before you pitch.
publisher, TechLaw Crossroads, Frost Brown Todd LLC
DocStyle
Law360 Pulse
Compass Business Advisors
PitchCentric classifies The Marketing Phoenix Podcast under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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