
The Estate Planning Reset
Your Google rankings look stable. Your website looks fine. Every metric dashboard says things are working. And yet the phone is ringing less. That disconnect is the moment a lot of estate planning and elder law firms mak

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Hosted by Jennifer Goddard & James Campbell · 🇺🇸 US · EN-US · 64 episodes
Established thought leaders with verified media credentials.
Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host James Campbell, Chief Growth Officer at Integrity Marketing Solutions. Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.
Jennifer Goddard & James Campbell hosts The Marketing Lawcast, a business show with 64 episodes published.

Your Google rankings look stable. Your website looks fine. Every metric dashboard says things are working. And yet the phone is ringing less. That disconnect is the moment a lot of estate planning and elder law firms mak

AI can answer legal questions in seconds. So where does that leave estate planning and elder law firms? In this episode of The Marketing LawCast, Jennifer Goddard tackles the question keeping many attorneys up at night:

When the calendar looks empty and the pressure rises, most firms reach for ads. We take a smarter route: diagnose the real bottleneck and fix the foundation so every dollar works harder. Jennifer Goddard walks through a

We unpack the real reason firms get traffic but not clients: visibility gets you found, selection gets you hired. We show how to diagnose conversion friction, use consult fees as a lever, and build follow-up that turns c

Your marketing isn’t broken—your buyers changed. We dig into why steady SEO and consistent content can still produce wobbly pipelines for estate planning and elder law firms, and how AI-driven search now compresses disco

AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episod

James Campbell, Chief Growth Officer of Integrity Marketing Solutions, shares how estate planning and elder law attorneys with multiple office locations can overcome unique SEO challenges and dominate search results in e

Valerie Peterson, CEO of Atticus, shares how attorneys can build law firms that not only grow profitably but also support the kind of balanced, fulfilling lives every lawyer deserves. Discover how Valerie’s journey, from

What happens when the CEO of a national marketing agency is diagnosed with one of the rarest—and deadliest—forms of breast cancer? In this powerful solo episode, IMS CEO Jennifer Goddard shares the deeply personal story

Estate planning attorney Sedric Collins shares how he built Legacy One Law Firm—where estate planning meets entertainment and intellectual property law to create dynamic, client-centered legal solutions. Discover how Sed

In this inspiring episode, estate planning attorney Meredith Williamson shares her winding journey from litigation to founding NW Estate Law—where compassion, psychology, and elder care experience meet client-centered es

Amber Kelly, Senior Account Executive at IMS, unveils the digital marketing strategies that are helping estate planning and elder law firms scale beyond seven figures. In this episode, you’ll learn: Why marketing estate

Host James Campbell reveals proven estate planning marketing strategies to filter out leads that waste your time (tire-kickers) and attract serious clients who value your expertise and are ready to hire. He explains the

In this episode, James Campbell speaks with Amy Bloom from Beneficiary Liquidity Plan (BLP) about this innovative estate planning tool that provides beneficiaries immediate access to funds—typically within 24-48 hours of

Estate Planning Attorney Amy Hsiao shares how she transformed traditional estate planning by creating a client-centered practice focused on keeping families out of court and out of conflict after experiencing firsthand h

SEO isn't just a marketing tactic – it's a fundamental strategy that can transform law firm growth when implemented properly, as demonstrated by IMS client Phil Ruce of Stone Arch Law Office who achieved a 45% revenue in

Search engine authority is the battlefield where top law firms win the highest-quality clients, with the Marketing Lawcast revealing how ranking in Google's top positions filters out time-wasters and attracts serious pro

Unlock the secrets to a thriving law practice in the digital age with insights that could redefine your firm's future. What if scaling your estate planning or elder law practice to 7-figures didn’t have to feel like navi

Are you considering a career transition from litigation to estate planning? A self-proclaimed "recovering litigator," Thomas Limón shares the challenges and triumphs of making that leap. Join the discussion as Limón and

What drives an attorney to pivot from a high-stakes litigation environment to a fulfilling career in estate planning? In today’s episode, we discuss this transformation with Attorney Thomas R. A. Limón, who candidly shar
James Campbell
Class of 2026 senior wide receiver and safety · Integrity Marketing Solutions
3 appearances on this show
Amy Bloom
author · Beneficiary Liquidity Plan
1 appearance on this show
Valerie Peterson
Atticus
1 appearance on this show
Sedric Collins
Legacy One Law
1 appearance on this show
Meredith Williamson
NW Estate Law
1 appearance on this show
Amber Kelly
IMS
1 appearance on this show
Phil Ruce
Stone Arch Law Office
1 appearance on this show
John McNair
Integrity Marketing
1 appearance on this show
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The Marketing Lawcast is hosted by Jennifer Goddard & James Campbell. The show is categorised under business (marketing) and has published 64 episodes.
The Marketing Lawcast has published 64 episodes.
The Marketing Lawcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of The Marketing Lawcast average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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