Hosted by Unknown Host · EN · 5 episodes
Established thought leaders with verified media credentials.
Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs either accelerate or stall the buyer's journey. The show is for marketing managers, growth leads, and product marketers who already know the basics but want to see the funnel through the lens of real data and buyer psychology. Lucas and Luna avoid abstract theory; every episode grounds itself in a specific campaign, a specific metric, and a specific tension between awareness spending and conversion efficiency. No fluff, no generic advice—just two sharp operators walking through the machinery of influence. By the end, you will know exactly where your own funnel is leaking and one concrete fix you can try this week.
Unknown Host hosts The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages, a general show with 5 episodes published.
Lucas and Luna break down how Ferrari turned scarcity into a marketing funnel. By producing fewer cars than demand and tightly controlling who can buy a limited-edition model like the LaFerrari, Ferrari creates desirabil
Episode 32 of The Marketing Funnel Podcast examines how luxury brands like Hermès and Rolex deliberately narrow their marketing funnels at the awareness and interest stages to increase perceived value. Lucas and Luna dis
Episode 31 of The Marketing Funnel Podcast unpacks Allbirds' rise and fall as a marketing-led brand. Lucas and Luna trace how the sneaker startup built awareness through celebrity endorsements and a 'sustainable material
In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how LEGO built a multi-billion-dollar marketing funnel by targeting adults—not just kids. They dive into the 2022 LEGO Ideas platform stats: over 2 m
In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Huel, the powdered-meal brand, engineered a marketing funnel around a deeply unsexy category: complete nutrition. They trace the AIDA stages
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Casper, the direct-to-consumer mattress company, navigated the marketing funnel during the COVID-19 pandemic. With physical showrooms closed and
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how The New York Times transformed from a struggling newspaper into a digital subscription powerhouse with over 10 million subscribers. They trace t
Lucas and Luna dive into how Nike built a marketing funnel that starts not with an ad but with a community of sneakerheads. They break down the SNKRS app, the exclusive drops, the scarcity model, and the secondary market
Duolingo has built one of the most effective marketing funnels in the app economy by turning language learning into a game. In this episode, Lucas and Luna break down how Duolingo uses streaks, notifications, and social
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Bumble created a differentiated marketing funnel by centering female agency. Starting with a controversial ad strategy that sparked conversation
Glossier didn't just sell makeup — it built a billion-dollar brand by turning customers into its marketing department. This episode unpacks how the company engineered every stage of the AIDA funnel around user-generated
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Patagonia defied every conventional marketing rule by building a funnel based on anti-consumption. They break down the 'Don't Buy This Jacket' c
Spotify Wrapped is the most anticipated annual marketing campaign from the music streaming giant. But is it really driving new users, or just making existing fans feel good? In this episode, Lucas and Luna dissect the Wr
Lucas and Luna dive into Netflix's marketing funnel—specifically how the streaming giant uses hyper-personalized recommendations, data-driven thumbnails, and algorithmic content seeding to move subscribers from awareness
Red Bull doesn't sell drinks — it sells a lifestyle. In this episode, Lucas and Luna break down how the energy drink company built a marketing funnel that starts with extreme sports content and ends with a $7 billion bra
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect Dollar Shave Club's legendary marketing funnel. From the viral 2012 launch video that cost $4,500 to the billion-dollar Unilever acquisition in 2016
Most marketers treat Net Promoter Score as a simple loyalty metric — a number to boast about on earnings calls. But in this episode, Lucas and Luna dig into why the NPS question itself can distort your marketing funnel i
In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how The Ritz-Carlton built a marketing funnel that starts not with ads but with a specific service script: the 'Ladies and Gentlemen' credo. They tr
In Episode 15 of The Marketing Funnel Podcast, Lucas and Luna unpack how Coca-Cola built one of the most durable marketing funnels in history without relying on digital channels. They focus on the 'Share a Coke' campaign
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Leica Camera AG executed a remarkable marketing turnaround by doubling down on heritage, craftsmanship, and exclusivity in the age of smartphone
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The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages is hosted by Unknown Host. The show is categorised under General and has published 5 episodes.
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages has published 5 episodes.
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Episodes of The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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