business
Hosted by Jaydip Sikdar · business · EN · 21 episodes
The Marketing Couch unpacks real B2B marketing playbooks from practitioners who are doing things differently. Each week, host Jaydip Sikdar sits down with marketing leaders to decode their strategies, share actionable insights, and reveal the mindset shifts that shaped their success.
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Signup to Generate a PitchThe Marketing Couch unpacks real B2B marketing playbooks from practitioners who are doing things differently. Each week, host Jaydip Sikdar sits down with marketing leaders to decode their strategies, share actionable insights, and reveal the mindset shifts that shaped their success.
The Marketing Couch is hosted by Jaydip Sikdar. The show has published 21 episodes to date.
Recent episodes include "Revenue Marketing: How to Think Beyond Leads with Archana Chopda | The Marketing Couch | Ep 21" (22 January 2026, 77 minutes), "B2B Marketing Secrets That Drive REAL Impact | Naveen Malhotra | The Marketing Couch | Ep 20" (13 January 2026, 82 minutes), and "Why Most Startups Get Marketing WRONG | The Marketing Couch | Ep 19" (23 December 2025, 84 minutes).
The Marketing Couch publishes roughly every two weeks, with episodes averaging 70 minutes across 21 episodes.
Booking probability for The Marketing Couch is 20%, and the host is rated Selective on guests. The Marketing Couch requires a Pod Score of 80 or higher. The Marketing Couch's contact route on record: verified email.
The strongest fits for The Marketing Couch are Marketing, Advertising & PR. The Marketing Couch has a business audience.
Jaydip Sikdar hosts The Marketing Couch, a business show with 21 episodes published.
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Episode #21
<p>In this episode of The Marketing Couch, Jaydip Sikdar speaks with Archana Chopra, Vice President of Marketing at greytHR, a leading HRMS SaaS platform. </p><p><br></p><p>The conversation focuses on revenue marketing...
Episode #20
<p>Meet Naveen Malhotra, the Global Head of Marketing at EdgeVerve AI Next, an Infosys subsidiary pioneering AI and automation solutions. With over 30 years in sales, marketing, and product management across B2C and B2B...
Episode #19
<p>Ashwin is the CMO at Innovapptive, but his journey from business development to sales to marketing gives him a rare perspective on the entire customer lifecycle. Before Innovapptive, Ashwin spent nearly seven years...
Episode #18
<p>Meet Praval Singh, Head of Marketing at Zoho, who has spent 13 years building one of the most successful bootstrapped SaaS companies in the world. From managing a single product (Zoho Social) to now overseeing brand...
Episode #17
<p>Meet Krishnan Chatterjee, Head of Marketing for Google Cloud India, who has spent over two decades spotting discontinuities and turning them into business breakthroughs. From launching Bristol Menthol on a bicycle in...
Episode #16
<p>Paroma Sen joined Astera Labs as VP of Corporate Marketing in January 2024—just two months before the company's $2B IPO. Here's how she built a marketing organization from scratch during one of the most intense...
Episode #15
<p>Meet Adithya Krishnaswamy, Director of Marketing at Everstage, who built a 15-person marketing team without any traditional marketing background. From processing sales commissions in Excel at Freshworks to leading...
Episode #14
<p>Meet Ranga Jagannath, Senior Director-Growth at Agora, who has spent over 9 years building markets from zero while defying every conventional career rule. From customer support roles to leading sales for a tech...
Episode #13
<p>Meet Ayush Poddar, GTM strategist and founder, who has spent nearly a decade building and scaling go-to-market strategies across SaaS, marketplace, and services businesses. From launching 4 bootstrapped companies to...
Episode #12
<p>Meet Atmaram Gunupudi, Global Head of Professional Services at ThoughtSpot and Research Fellow at the Indian School of Business, who has spent over 20 years turning customer success into a revenue engine. From...
Episode #11
<p>The Marketing Couch: Episode 11Meet Ambi Parameswaran, Brand Strategist, CEO Coach, and former CEO of FCB Ulka, who has spent 40 years building legendary brands across India. From being one of the first IIT-IIM...
Episode #10
<p>Meet Anshul Kaushesh, Head of Global Marketing at Ness Digital Engineering, who has spent 20 years leading B2B marketing across enterprise giants like IBM, Dell, and Tata Communications. From leading global product...
The Marketing Couch
<p>Meet Prakash Ramnath, Vice President of Global Marketing & Partnerships at Pando, who built and scaled the marketing engine to build a global brand, create a new product category, and drive 70% of the sales pipeline...
Episode #8
<p>Meet Avinash Deepak, a business builder and growth strategist with over 30 years of B2B leadership experience. </p><p><br></p><p>From managing $200M+ in enterprise business to transforming Airtel from a traditional...
Episode #7
<p>Meet Rahul Koul, an entrepreneur and co-founder of Zensciences, a leading B2B Marketing agency. From a water cooler conversation to building India's largest marketing agency, Rahul Koul's entrepreneurial journey is a...
Episode #6
<p>New episode with Suryadeep Verma, Chief Marketing Officer at Comviva, a 25-year-old company serving telecom operators across 100+ countries with digital payment platforms and martech solutions. From navigating global...
Episode #5
<p>New episode with Sairam Krishnan, Head of Marketing at Atomicwork, an agentic AI startup that raised $40M in Series A from Khosla Ventures, among other investors. From employee #8 at Freshworks to building his third...
Episode #4
<p>Vinod Kumar is a seasoned B2B marketing leader with over 20 years of experience, currently serving as Head of Marketing at 24/7.ai, a global customer experience management company with 15,000 people across 10...
Episode #3
<p>Join The Marketing Couch with Lakshmipathy Bhat, a seasoned advertising veteran and marketing communications leader at Robosoft Technologies, with a career spanning across iconic agencies like Trikaya Grey, HTA...
Episode #2
<p>Join The Marketing Couch with Sanjay Gopinath, a marketing leader with 25+ years of experience across IBM, Ernst & Young, and now heading marketing at MathWorks India. Discover powerful B2B marketing strategies and...
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