Hosted by attend.media · 🇺🇸 US · EN-US · 43 episodes
Established thought leaders with verified media credentials.
Conversations on how zoos, aquariums, museums, gardens, and other nonprofit attractions are increasing attendance and sharing their mission through marketing. Presented by attend media.
attend.media hosts The Marketing Attractions Podcast, a business show with 43 episodes published.
Most cultural attractions have no shortage of influencers asking for free tickets. The challenge isn't finding creators. It's finding the right creators. In this episode, Jenny shares a framework for evaluating influence
Social media trends move fast. But not all of them matter for your institution. In this episode, we’re joined by Becky Paxton from Garden Media Group to break down how to separate fleeting trends from the ones that actua
Madeline Walden manages social media for the Aquarium of the Pacific — an audience of more than 3.5 million followers across platforms, including 2.8 million on TikTok. In this Spotlight episode, Madeline shares how the
Email is the most important channel cultural attractions use to communicate with members and potential members. It drives renewals, upgrades, event awareness, and ongoing engagement. This conversation explores what it lo
Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar , Seni
Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain
When your attraction has already maxed out on attendance, where does new revenue come from? In this episode, we sit down with John Abrahamson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – to t
Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience? We talk about: The differe
The Google Ad Grant offers up to $10,000 a month in free search ads for qualifying nonprofits, including gardens, zoos, aquariums, and museums. But without the right setup, much of that potential goes unused. In this epi
We explore whether it’s time for your garden, zoo, aquarium, or museum to go beyond the printed map—and into the world of mobile apps. We’re joined by Jacob Thompson, CX Director at Attractions.io , who works across both
Augmented reality isn’t just for tech companies - it’s helping zoos, aquariums, museums, and gardens create more engaging, measurable guest experiences. In this episode, we’re joined by Anna Graham, Manager of Marketing
Shawna is a 'newbie' to cultural attraction space. But, she's a seasoned pro in building a collaborative space within diverse organizations. Join us as Shawna shares how she and her team created a system and culture for
Jenny makes the argument that most nonprofit attractions don't need a separate, disjointed tourist marketing plan. They need more influencer marketing. We talk about... How TikTok and Instagram (not Google) are the go-to
User-generated content (UGC) is the word-of-mouth marketing of the digital age—and it’s changing how cultural attractions reach new visitors. In this episode, we're joined by David Leach, who has deep experience helping
Eric and the Elmwood Park Zoo are working to make their zoo more accessible, inclusive, and inviting to everyone . We talk to Eric about how the team turned bold questions into real change—like letting dogs visit the zoo
Dynamic ticket pricing isn’t just for airlines. In this episode, we’re joined by Wendy Babineaux from the Houston Zoo to dive into how her team rolled out dynamic pricing—starting cautiously with Zoo Lights in 2019 and g
Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content. Jenny lays out a few reasons to financially compensate influencers and shares tips on how to do it. We talk abou
Nancie from Noetic Consultants shares her 4 key steps of rebranding nonprofit attractions. Plus, Nancie shares real-world insights, including a case study on a recent zoo rebranding project, and offers practical advice f
Corey Romberg joins us to share his ideas on enhancing guest engagement through multi-sensory experiences, storytelling, and audience-focused programming. We talk about: Multi-Sensory Engagement: Using decor, food, hands
Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions. It’s our view that marketing gets people through the door and guest experience turns them into
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The Marketing Attractions Podcast is hosted by attend.media. The show is categorised under business (marketing) and has published 43 episodes.
The Marketing Attractions Podcast has published 43 episodes.
The Marketing Attractions Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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