The Marketing & AI Podcast: The MAP

<h2>The Human Challenge of AI Transformation</h2><p>Successful AI adoption is not just a technology challenge — it is a human one too, shaped by culture, diversity of perspective, governance and trust.</p><p>In this...

<p>More than 35% of product discovery is already happening inside AI-driven search experiences rather than on retailer websites.</p><p>In this episode of The MAP, Hal Kimber and Nick Darby speak with Raj Balasundaram...

<p>What is really happening with AI adoption in the US?</p><p>In this episode, Hal Kimber and Nick Darby speak to San Francisco–based Mark Fallows - an experienced digital strategist, creative leader and consultant...

<h2>Can a UK based AI Start-up Take Businesses to the Next Level?</h2><p>Many organisations are now experimenting with AI tools across different functions, but what does a true enterprise AI solution actually look...

<p>Over the last year on The MAP, we’ve explored how AI is being adopted by marketers — but what impact is it having on our colleagues in Product?</p><p>In this episode, we speak to Dave Martin, an experienced product...

<h2>From Policy to Practice: Building the UK's AI Advantage</h2><p></p><p>Every week we talk about how marketers are adapting to AI. But behind the scenes, there’s also a policy process shaping the rules, skills, and...

<h2>How is AI impacting the world of HR — and what do we all need to know to be ready?</h2><p>In this episode, we speak to Sarah Harris, Managing Director at HR People Support, to understand how the workplace itself is...

<h2>AI video tools are exploding, but can they make creative production faster without stripping out the human touch?</h2><p>In this episode we speak to John Gargiulo, founder and CEO of Airpost, an “expert-led” video...

<h2>How do we move beyond the hype and use AI to genuinely amplify talent and growth?</h2><p></p><p>In this episode, we speak with Dino Gane-Palmer, founder and CEO of innovation consultancy PreScouter, and author of Do...

<p>What does a dead shark have to do with the future of branding?</p><p>In this episode of The MAP, brand expert Bob Sheard, Co-Founder of FreshBritain and author of The Brand New Future: How Brands Can Save the World...

<h2>Will AI unleash a new wave of human creativity?</h2><p>In this episode, we speak with Philip Marshall, Executive Creative Director, consultant, and lecturer on culture at the University of West London. Philip...

<h2>When AI Overviews slash your organic traffic, what do you do next?</h2><p>In this episode, we speak with Alex Brown — a consultant in the fiercely competitive world of business school admissions, and course leader...

<p>With AI overviews slashing organic traffic, how do brands win share of voice in the age of GEO?</p><p>In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share...

<h2>If not all followers are equal, should total follower count really be your KPI?</h2><p>In today’s social-media-driven economy, around 10% of your audience typically generates 70% of your value. In this episode, we...

<h2>Should we be more optimistic about our future with AI?</h2><p>In this inspiring episode, Jason Thomson, Senior Vice President at Mintel, explains how he is not only leading AI innovation at global market...