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Hosted by The Manager · music · EN
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
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Contact path
Verified email
Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchHosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you.
The Manager's Playbook is hosted by The Manager. The show has published 390 episodes to date.
Recent episodes include "Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise" (29 October 2026, 23 minutes), "Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'" (27 October 2026, 19 minutes), and "The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)" (25 October 2026, 108 minutes).
The Manager's Playbook publishes roughly a few times a week, with episodes averaging 38 minutes across 390 episodes.
Booking probability for The Manager's Playbook is 38%, and the host is rated Selective on guests. The Manager's Playbook requires a Pod Score of 80 or higher. The Manager's Playbook's contact route on record: verified email.
The strongest fits for The Manager's Playbook are Music & Recording. The Manager's Playbook has a music audience and around 79,000 subscribers on YouTube.
The Manager hosts The Manager's Playbook, a music podcast with 390 episodes published.
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The Manager's Playbook
How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z? In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, to unpack the...
The Manager's Playbook
Are record labels holding artists back from success? In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, for an unfiltered conversation about music industry politics...
In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist management, and what it really takes to...
The Manager's Playbook
What makes country music one of the strongest genres for developing artists and building long-term careers? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management...
The Manager's Playbook
How do you know which content will actually help break a song before spending money on it? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of...
The Manager's Playbook
What does it really take to break a hit song in today's music industry? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to discuss how...
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes. Alex shares the story behind managing Dasha...
The Manager's Playbook
What makes a top agent want to bet on an artist? UTA partner and music agent JBeau Lewis breaks down what he looks for before signing an artist, how TikTok and YouTube have changed discovery, and why talent is only one...
The Manager's Playbook
What happens when the biggest moments of an artist’s career happen back-to-back? UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to headlining Coachella...
What does it actually take to build a global superstar? UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s...
The Manager's Playbook
ManyChat is making direct-to-fan marketing feel a lot more personal. In this clip from The Manager’s Playbook , Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice memo-style...
The Manager's Playbook
Spotify data can tell you when to spend and when to wait. In this clip from The Manager’s Playbook , Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release strategy, and...
The Manager's Playbook
Fan pages changed music marketing. In this clip from The Manager’s Playbook , Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released. Nick...
Most artists don’t have a content problem. They have a fan-building problem. In this episode of The Manager’s Playbook , Mauricio Ruiz sits back down with Nick Ruffalo , SVP of Audience Engagement at Big Loud , to break...
The Manager's Playbook
In this clip from The Manager’s Playbook , Asa Asika, longtime manager of Davido and co-founder of The Plug , talks about protecting the art before chasing the business. Asa breaks down why music has to stay rooted in...
The Manager's Playbook
In this clip from The Manager’s Playbook , Asa Asika, longtime manager of Davido and co-founder of The Plug , breaks down how brand deals, DJs, promoters, and local culture all connect when you’re building a global...
The Manager's Playbook
In this clip from The Manager’s Playbook , Asa Asika, longtime manager of Davido and co-founder of The Plug , breaks down how Davido’s team built a real touring model across Nigeria and Africa. Asa explains why artists...
In this episode of The Manager’s Playbook , Mauricio Ruiz sits down with Asa Asika , longtime manager of Davido and co-founder of The Plug , for a deep conversation on the power of Nigerian music, the global rise of...
The Manager's Playbook
In this clip from The Manager’s Playbook , Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy, radio, DJ promo, editorial playlists, and...
The Manager's Playbook
In this clip from The Manager’s Playbook , Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping festival experience behind EDC. Joe and...
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