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Hosted by Unknown Host · 🇺🇸 US · EN · 35 episodes
Established thought leaders with verified media credentials.
The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of K12 marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the school discovery platform for parents. Find your school on doris here .
Unknown Host hosts The MADness Podcast, a business show with 35 episodes published.
Most schools are still optimising for Google. Anna Iveson is already ranking on ChatGPT. In this MADness Podcast episode, James and Nik chat to Anna Iveson (Director of Marketing and Admissions at Rugby School Japan) - a
One in four parents who enquire with a school never get a reply - and the schools have no idea it's happening. In this MAD LABZ episode, James and Nik chat to Carly Puncher from Edified about her research into the parent
Most schools are leaving high-value leads on the table in paid social - and don't know it. In this MAD LABZ episode, James and Nik chat to digital marketing expert Kerwyn Salmons from 15th Media as he breaks down the thr
Matt Hall, Director of Marketing and Admissions @ Nexus International School (Singapore), chats to James and Nik about: How changing EP thresholds, living costs, and and expat packages are impacting demand for internatio
Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms with Hubspot
The uniquely competitive international school scene on the South Korean island of Jeju is the focus of this episode with Adriana Mourgelas, the Director of Enrollment Management at Branksome Hall Asia. Adriana breaks dow
Nik chats to Nicola Lutz from No Fluff about how schools can implement more rigorous and effective sales techniques, and how her No Fluff Fest is the event she wished she'd been able to attend earlier in her career.
Navneet Kaur, Head of Communications at The British School in New Delhi, explains how she created a comms team from scratch, discusses brand positioning, and explains why her school is 'media shy by design'.
Sarah Travis, Senior Associate Director at TASIS England, chats with James & Nik about the change from Higher Ed to K12, what it's like to promote an American school in the UK, and how she engages with families from the
James and Nik are joined by pricing experts Sharyn Martin and Dr. Len Coote from Edified. They discuss how schools can remove the guesswork from their pricing strategy by applying a scientific approach which draws on mic
James and Nik are joined by Paul Chapman from Noodle photography, as they discuss what makes a winning school photo & video, being 'brave' when taking pictures, and tips to improve the way you capture images around your
Nik and James take a break from the normal recording schedule to bring you a short community update, covering upcoming guests, future LABZ episodes, and a bulletin on doris.
Cyrielle Bazin, Director of Strategic Communication at Seoul Foreign School, chats with James & Nik about her path to SFS, how she keeps the school community engaged over the Summer break, and the surge in prominence of
![[MAD LABZ] Experience Strategy - The Ikea hotdog effect ft. Yellow Car episode artwork](https://hosting-media.riverside.com/media/imports/podcasts/46b5005b-c13b-4b8d-a84f-0c66a60529c9/episodes/44aedc88-ee49-4357-a8c2-c48b2bdb22aa/141212752-1737444595.jpg)
James and Nik are joined by Dr David Willows and Suzette Parlevliet of Yellow Car, as they discuss experience strategy and it's emerging importance/influence in the world of education. Expect authoritative insights and s
Nikki Holman, Head of Admissions for UK Curriculum Schools at Taaleem UAE, chats with Nik about her journey from Singapore to Dubai, how she's raised the bar for admissions operations, and where she looks beyond the k12
Abi Evans, Director of Admissions, Marketing and Communications at Bancroft's School, Essex, UK, discusses her decision to ditch print marketing collateral, the power of data-driven decisions - and her life treading the
Lucy and Gianna from Dux Studio chat to James and Nik about PR 'activations' and how to harness them to create memorable brand experiences that make your school shout out. You'll hear about #nostalgia, the hamburglar, an
In this special episode Nik chats with James about doris, a new marketplace that matches families and international schools. He covers the 'why', how it works, and how MAD leaders can use it to connect with highly qualif
Sowmiya Muralidharan, Director of Admissions and Marketing at Downe Hose Riyadh chats with James and Nik about relocating from Qatar to Saudi Arabia, how to work with social media influencers, and her campaign to boost a
Piers Matthews, Director of Marketing and Admissions at Dulwich College Singapore, speaks with James and Nik about his time in China, striking the right balance when working with academic staff, and the best fishing spot
Matt Hall
former Royal Australian Air Force fighter pilot · Michigan House of Representatives
1 appearance on this show
Paul Chapman
Noodle Photography
1 appearance on this show
Carly Puncher
Edified
1 appearance on this show
Kerwyn Salmons
15th Media
1 appearance on this show
Julian Keith
XCL World Academy
1 appearance on this show
Adriana Mourgelas
Branksome Hall Asia
1 appearance on this show
Nicola Lutz
No Fluff
1 appearance on this show
Navneet Kaur
The British School in New Delhi
1 appearance on this show
Sarah Travis
TASIS England
1 appearance on this show
Sharyn Martin
Edified
1 appearance on this show
Cyrielle Bazin
Seoul Foreign School
1 appearance on this show
Dr David Willows
Yellow Car
1 appearance on this show
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The MADness Podcast is hosted by Unknown Host. The show is categorised under business (marketing) and has published 35 episodes.
The MADness Podcast has published 35 episodes.
The MADness Podcast regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
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Episodes of The MADness Podcast average 27 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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