Sep 10, 202535 minS0
<p>Struggling to connect with potential borrowers on social without sounding like a pushy salesperson? In this episode of the Local Marketing Lab, Hannah McManus, Director of Marketing at Atlantic Bay Mortgage Group and...
business
The Local Marketing Lab
Hosted by Evocalize · business · EN
About this Podcast:
Real-world insights from industry pros to help you drive local growth and local revenue.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
23%
Guest openness
Selective
80/100
Required Score
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Who hosts The Local Marketing Lab?
The Local Marketing Lab is hosted by Evocalize. The show has published 76 episodes to date.
What has The Local Marketing Lab covered recently?
Recent episodes include "Authentic social media marketing for loan officers with Hannah McManus" (10 September 2025, 35 minutes), "Ways to build your mortgage referral network for lead gen with Adam Smith" (4 September 2025, 44 minutes), and "Digital marketing for mortgage: What actually works with Drew Gillett" (13 August 2025, 30 minutes).
How often does The Local Marketing Lab publish?
The Local Marketing Lab publishes roughly monthly, with episodes averaging 30 minutes across 76 episodes.
How hard is it to get booked on The Local Marketing Lab?
Booking probability for The Local Marketing Lab is 23%, and the host is rated Selective on guests. The Local Marketing Lab requires a Pod Score of 80 or higher. The Local Marketing Lab's contact route on record: verified email.
Who should pitch The Local Marketing Lab?
The strongest fits for The Local Marketing Lab are Marketing, Advertising & PR. The Local Marketing Lab has a business audience.
About the host
Evocalize hosts The Local Marketing Lab, a business podcast with 76 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 4, 202544 minS0<p>Are you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the Local Marketing Lab, Adam Smith, President of Colorado Real Estate Finance...
Aug 13, 202530 minS0<p>Are you burning through your marketing budget without seeing mortgage leads? In this episode of the Local Marketing Lab, Drew Gillett, VP of Retail Marketing at Guild Mortgage, reveals what actually drives results in...
Jun 18, 202526 minS0<p>Are you struggling to generate consistent leads? In this episode of the Local Marketing Lab, Mandy Philips, Branch Manager at Omega Mortgage Group, reveals how video marketing for loan officers transformed her...
May 14, 202546 minS0<p>Are you struggling to stand out in an overcrowded mortgage market where everyone claims to have “great rates” and “excellent service”? In this episode of the Local Marketing Lab, Eric Mitchell, Chief Revenue Officer...
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Mar 26, 202532 minS0<p>What if the key to mortgage success was simply having the right conversations with the right people? In this episode of the Local Marketing Lab, Steve Kyles, partner at Mortgage Marketing Animals and host of the Loan...
Mar 19, 202527 minS0<p>Is your mortgage marketing connecting with local customers or getting lost in generic messaging? In this episode of the Local Marketing Lab, Ellen Duncan, CMO at AnnieMac Home Mortgage and founder of Pineapple...
Feb 12, 202529 minS0<p>In an era where 54% of Gen Z doesn’t trust financial institutions, how do successful loan officers earn customer trust? In this episode of the Local Marketing Lab, Rachel Witt, Assistant VP of Marketing at ALCOVA...
Feb 5, 202533 minS0<p>Are you looking to build trust with potential customers in today’s digital world? In this episode of the Local Marketing Lab, Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert Podcast...
Jan 29, 202531 minS0<p>Are you struggling to stand out in today’s digital-first world? In this episode of the Local Marketing Lab, Tim Davis, Chief Growth Officer at Canopy Mortgage and host of The Originators Guide Podcast, reveals how he...
Jan 15, 202527 minS0<p>Want to know the perfect recipe for business growth in today’s digital age? In this episode of the Local Marketing Lab, we dive deep with the SVP of Marketing at Emmy Squared Pizza, Sergio Pérez, who brings over 20...
Jan 8, 202519 minS0<p>Can giving back to your community really drive explosive business growth? In this episode of the Local Marketing Lab, Carl Comeaux, CEO of Crust Pizza, reveals how his company grew from a few locations to 30...
Dec 18, 202427 minS0<p>2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the Local Marketing Lab, we sit down with Donnie Kenneth, VP of Marketing at Total Expert, who brings over 20 years of...
Nov 6, 202431 minS0<p>In this episode of the Local Marketing Lab, Avi Goren, co-founder and CEO of Marqii, shares insights from analyzing over 200,000 customer reviews across multiple restaurant brands. With experience spanning from local...
Oct 30, 202426 minS0<p>In today's digital age, are you maximizing every channel to drive local business growth? In this episode of the Local Marketing Lab, Sai Alluri, co-founder and CEO of Momos, shares insights on multi-channel local...
Oct 23, 202429 minS0<p>Ever wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab, Christin Marvin, a seasoned restaurant executive coach...
Oct 9, 202424 minS0<p>Can a simple photo of your meal help feed those in need and boost your restaurant’s bottom line? In this episode of the Local Marketing Lab, Andrew Glantz, founder and CEO of GiftAMeal, reveals how restaurants can...
Oct 2, 202437 minS0<p>Are you ready to take your local marketing strategy to the next level? In this episode of the Local Marketing Lab, restaurant executive coach and author Monte Silva shares his powerful “create connect collaborate”...
Sep 25, 202427 minS0<p>In this episode of the Local Marketing Lab, we explore a crucial question: How can businesses stay top of mind in local markets? Erin Levzow, a marketing veteran with over 20 years of experience across brands like...
Sep 18, 202427 minS0<p>Are you leaving money on the table by overlooking catering opportunities? In this episode of the Local Marketing Lab, Kelly Grogan, co-founder of Crumbs, shares invaluable local catering strategies to grow your...
Recent guests
Recent guests on The Local Marketing Lab. Study who booked and why before you pitch.
A
Adam Smith
retired Special Forces Commando and former Special Operations Group officer, The Colorado Real Estate Finance Group, Inc.
E
Eric Mitchell
professor of Old Testament and Biblical Backgrounds, New London girls basketball
E
Ellen Duncan
founder and CEO, AnnieMac Home Mortgage
P
Phil Treadwell
Nationally recognized coach, speaker, and industry strategist, Mason-McDuffie Mortgage Corporation
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