Oct 13, 202636 minS1
Tune in this week for an episode with Jimmy Weeks, Founder of Internet Strategy Labs, to learn about measuring the right franchise development analytics for your system. We also share franchise news, our Franchise...
business
The LFG Podcast
Hosted by Franchise Assembly · business · EN
About this Podcast:
‘LFG’ is the unfiltered franchise education podcast. No gatekeeping here, just practical franchise insights from some of the smartest voices in the industry!Hosted by Franchise Assembly co-founders Michael Hyam and Liane Caruso, tune in twice a month for strategies on franchise development, marketing, leadership, and more.
Pitch Analysis
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Contact path
Verified email
Booking probability
33%
Guest openness
Selective
80/100
Required Score
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What is The LFG Podcast about?
‘LFG’ is the unfiltered franchise education podcast. No gatekeeping here, just practical franchise insights from some of the smartest voices in the industry! Hosted by Franchise Assembly co-founders Michael Hyam and Liane Caruso, tune in twice a month for strategies on franchise development, marketing, leadership, and more.
Who hosts The LFG Podcast?
The LFG Podcast is hosted by Franchise Assembly. The show has published 60 episodes to date.
What has The LFG Podcast covered recently?
Recent episodes include "E57: Measuring The Right Franchise Development Analytics! With Internet Strategy Labs" (13 October 2026, 36 minutes), "E56: How to Genuinely Succeed at Franchise Trade Shows! With Michael Hyam" (29 September 2026, 54 minutes), and "Featured Chat With Ingrid Schneider: FML AI Masterclass" (28 September 2026, 36 minutes).
How often does The LFG Podcast publish?
The LFG Podcast publishes roughly every two weeks, with episodes averaging 47 minutes across 60 episodes.
How hard is it to get booked on The LFG Podcast?
Booking probability for The LFG Podcast is 33%, and the host is rated Selective on guests. The LFG Podcast requires a Pod Score of 80 or higher. The LFG Podcast's contact route on record: verified email.
Who should pitch The LFG Podcast?
The strongest fits for The LFG Podcast are Business & Management Consulting. The LFG Podcast has a business audience.
About the host
Franchise Assembly hosts The LFG Podcast, a business podcast with 60 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 29, 202654 minS1
Tune in this week for an episode with Michael Hyam, Franchise Show Director at National Event Management and Co-Founder of Franchise Assembly. He’s sharing strategies to succeed at franchise trade shows, proper...
The LFG Podcast
Featured Chat With Ingrid Schneider: FML AI Masterclass
Sep 28, 202636 minJoin Liane Caruso of Franchise Assembly and Ingrid Schnieder of Train In Your Lane for a featured chat about all things Franchise Marketing Live (coming up soon - November 2026), AI education, and the Masterclass Ingrid...
- Sep 1, 202648 minS1
Tune in this week for an episode with Gavin Flynn, Partner & Acquisition Manager at Logical Position, to learn about how to get franchisees found in the age of AI overviews. Search is changing rapidly, and Gavin is here...
- Jul 21, 202641 min
Tune in this week for a great conversation with Katherine LeBlanc of Apollo CMO to learn all about the fran dev blind spot. Learn where the marketing gap breaks franchise sales. We also share franchise news, highlight...
View More
- May 12, 202649 minS1
<p>Tune in this week for a great conversation with Joe Gagnon, CEO & Co-Founder, and Garth Fasano, President & Co-Founder of Raynmaker, to learn all about fully automated sales processes. </p><p>We even learn about the...
- Apr 28, 202643 minS1
<p>Tune in this week for a great conversation with Kenny Stocker, VP of Sales & Partnerships at V Digital Services, to learn all about how to show up and convert in the modern AI world.</p><p>We also share franchise...
Episode #46
E46: Why Local Marketing Keeps Breaking Down & How to Fix it with Kaia Watkins of Flint Direct
Mar 24, 202634 minS1<p>Tune in this week for a great conversation with Kaia Watkins of Flint Direct to learn all about valuation and funding readiness as a franchise brand. </p><p>We also share franchise news, highlight our LinkedIn Royals...
- Mar 3, 202638 minS1
<p>Tune in this week for a great conversation with Sean Marzola and Geoff Suval of Xceleran to learn all about valuation and funding readiness as a franchise brand.</p><p>We also share franchise news, highlight our...
- Feb 17, 202637 minS1
<p>Tune in this week for a great conversation with Tony Zaccario, CEO of Stretch Zone to learn all about the organic franchise marketing that grew the brand from 4 to 420+ locations. </p><p>We also share franchise news...
- Feb 3, 202647 minS1
<p>Tune in this week for a great conversation with Derrick Skogsberg & Sam Phelps of Franchise Now to learn all about the modern era of franchise financing.</p><p>They discuss Franchise Now and what happens when you pay...
- Jan 20, 202639 minS1
<p>Tune in this week for a great conversation with Gabby Powers to learn all about the realities of modern franchise marketing from NetSertive.</p><p>Gabby discusses how to get ops, marketing, and sales on the same...
- Jan 6, 202658 minS1
<p>Tune in this week for a great conversation with website designer and copywriter at Belle White Creative to dig into marketing, content, AI, and websites in 2026. </p><p>From the role of humans and AI in modern...
Episode #40
E40: Coaching Fran Dev Teams With ZorCoach
Dec 23, 202545 minS1<p>Tune in this week for a great conversation with Greg Cook, Member Strategist & Dana Besbris, Coaching and Training Specialist at The Entrepreneur Source to learn all about ZorCoach and Coaching Fran Dev...
- Nov 25, 202552 minS1
<p>Tune in this week for a great conversation with Megan Center of Faegre Drinker to learn all about semi-absentee and multi-unit franchisees. Misconceptions, FDD tips, and how to market your franchise offer...
- Nov 11, 20251h 2mS1
<p>Tune in this week for a great conversation with Matt Martin & Alex Preddie to learn all about Franchisee-First Marketing</p><p>We also share franchise news, highlight our LinkedIn Royals of the week, and talk about...
- Oct 28, 202556 minS1
<p>Tune in this week for a great conversation with Don Traxler, CEO & Founder of RevSpark Media and author of The Franchise Advertising Excellence Playbook.</p><p>Don breaks down why so many franchise locations...
- Sep 23, 202538 minS1
<p>Tune in this week for a great conversation with Chris Stark, Senior Insurance Executive at Advantage Insurance Brokers to learn all about franchise insurance – the do’s and don’ts and surprising truths!</p><p>We also...
- Sep 9, 20251h 12mS1
<p>Tune in this week for a great conversation with Art Coley of CGI Franchise to learn all about the biggest misconceptions around franchise development.</p><p>We also share franchise news, highlight our LinkedIn Royals...
- Aug 26, 202557 minS1
<p>Tune in this week for a great conversation with Scott English, CFE, Founder and Global Brand Director of Elite Franchise to learn all about the EF100 rankings for emerging and established franchise brands</p><p>We...
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