The Lean Practice Podcast

The Lean Practice Podcast is for chiropractors who are done being told to build bigger, spend more, and hire faster by people who’ve never run a practice like theirs. Angus, Nathan, and Aaron talk about what it actually looks like to build a profitable practice around the life you want, not the one someone else sold you.

The Lean Practice Podcast is a business podcast hosted by The Lean Practice, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Lean Practice hosts The Lean Practice Podcast, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #16

  Earn the right to charge more

  Aug 18, 202655 min

  Chiro adjustment prices moved from around $65 to $75 over a decade. Everything else didn't. Most of the reason is fear dressed up as strategy. We get into what your price says about you before anyone walks in, why low volume doesn't automatically mean high fees, rural versus city pricing, grandfathering without wrecking your own margin, and the difference between a front-end offer and your actual offer. A $29 lead isn't the problem. Discounting your own back end is. For the owner who hasn't touched their prices in three years and knows it.

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  Episode #15

  We Built The Practice You'd Hate (Then The One You'd Actually Want)

  Aug 11, 20261h 2m

  What does the worst possible chiropractic practice look like? Shopping centre, second floor, no natural light, four associates on day one, $65 a visit, five year lease, no marketing plan, and a spin-the-wheel care model. We built it. Then we tore it down and built the opposite. We cover: Why the coaching pyramid is just copies of copies — and how context collapse is ruining business advice in the profession The practice you'd hate — location, model, staff, marketing, pricing, all of it Why the million dollar practice that everyone celebrates is often the worst possible outcome The practice you'd actually want — minimal viable setup, low overhead, high outreach What Nathan opened on in week one with zero ads two weeks before COVID lockdown Why street frontage is overrated and what actually matters when choosing a space Pricing mistakes — why discounting your care plan below your standard visit makes no sense The marketing mix — what external versus internal marketing looks like from day one Why two years of going hard means you never have to go that hard again

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  Episode #14

  A Couple of Whoopsie Posts

  Aug 4, 202654 min

  We pulled apart a few pieces of chiro advice going round this week. The $49 offer guy who runs a $49 offer. The whiteboard maths that takes an associate from 30 to 40 PVA with a red marker. The post about why niching is lazy that then describes a niche. Then we un-rip all of it. How to get over the fear of posting, why imposter syndrome is a good sign, why the haters were never going to book anyway, and the CORE Equation for working out who you're actually talking to. For the chiro who wants to post but keeps talking themselves out of it.

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  Episode #13

  If You Have To Sell, Your Marketing Failed

  Jul 28, 202655 min

  Naval Ravikant put it best. If you have to sell, the marketing was bad. If you have to market, the product was bad. Twelve adjustments over six weeks isn't a product stack. It's one product pulled into pieces and read back as a list. That's why the marketing runs dry, that's why the ROF feels like a sweat session, and that's why nobody wants to niche. Nathan and I get into what a real product stack looks like, why the fit-out is part of it, and why sales is just inviting the right person to work with you.

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  Episode #12

  You Don't Hate Chiro. You Hate The Model.

  Jul 21, 202651 min

  Everyone quoted the dropout stat for a couple of years. Nobody could ever find where the number came from. We can both see why it happens now. Most of the time it isn't the profession. It's an overcorrection, a model that was never yours, and an identity welded to being a chiropractor instead of the person who solves the problem. For the associate who almost quit and couldn't work out why.

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