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The Leaky Bucket

Hosted by Ian Morgan · business · EN-GB

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About this Podcast:

Most service businesses are leaking profit — through costs they've stopped questioning, margins they've never properly tested, clients they've quietly lost, and revenue they've never asked for. The Leaky Bucket is the show where we open a real business file and find out exactly where the money is going. Each episode, Ian Morgan — Group CEO of MBS Accountants — works live through the finances of a real service business scenario. One company. Four sessions. Costs, margins, churn, average order value. Every leak identified. Running total revealed. No theory. No frameworks. Just numbers — and what they tell you when someone actually looks. If you're running a service business turning over £500k to £10m and your accountant has never shown you this, this show is for you. The numbers always reveal the leak.

Pitch Analysis

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Contact path

Verified email

Booking probability

34%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Leaky Bucket

What is The Leaky Bucket about?

Most service businesses are leaking profit, through costs they've stopped questioning, margins they've never properly tested, clients they've quietly lost, and revenue they've never asked for. The Leaky Bucket is the show where we open a real business file and find out exactly where the money is going.

Who hosts The Leaky Bucket?

The Leaky Bucket is hosted by Ian Morgan. The show has published 80 episodes to date.

What has The Leaky Bucket covered recently?

Recent episodes include "We Found £74,106 in a Recruitment Business Already Making £189,000" (10 June 2026, 41 minutes), "We Found £120,000 in a Business That Was "Doing Fine"" (13 May 2026, 49 minutes), and "We Found £138,000 in a £1.1m Creative Agency, Here's Exactly How" (29 April 2026, 42 minutes).

How often does The Leaky Bucket publish?

The Leaky Bucket publishes roughly every two weeks, with episodes averaging 23 minutes across 80 episodes.

How hard is it to get booked on The Leaky Bucket?

Booking probability for The Leaky Bucket is 34%, and the host is rated Selective on guests. The Leaky Bucket requires a Pod Score of 80 or higher. The Leaky Bucket's contact route on record: verified email.

Who should pitch The Leaky Bucket?

The strongest fits for The Leaky Bucket are Business & Management Consulting. The Leaky Bucket has a business audience.

About the host

Ian Morgan hosts The Leaky Bucket, a business podcast with 80 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Leaky Bucket

    We Found £74,106 in a Recruitment Business Already Making £189,000

    Jun 10, 202641 min

    A recruitment business in Leeds. £940,000 turnover. £189,000 net profit. 20% margin. Her accountant said the margins looked about right for recruitment. They did look fine. But fine isn't the same as optimised. In this...

  • The Leaky Bucket

    We Found £120,000 in a Business That Was "Doing Fine"

    May 13, 202649 min

    A commercial HVAC contractor had been in business for 12 years. £1.4 million turnover. £128,000 net profit — about 9p in every pound. Their accountant said the accounts looked fine. In this episode, Ian works through...

  • Episode #1

    We Found £138,000 in a £1.1m Creative Agency — Here's Exactly How

    Apr 29, 202642 minS2026

    Apex Creative Agency turns over £1.1 million and made £118,000 profit last year. Their accountant told them that was fine. In this episode Ian works through their numbers live across four sessions — a costs audit...

  • The Leaky Bucket

    Strategic Planning: The Secret Weapon for Business Growth

    Nov 6, 20246 min

    In this episode of The Leaky Bucket Podcast , host Ian Morgan dives into why strategic planning is essential for business growth and sustainability. Learn how a Virtual CFO goes beyond traditional accounting to help...

  • The Leaky Bucket

    Navigating the New Budget: What UK Business Owners Need to Know

    Oct 31, 20247 min

    In this timely episode of The Leaky Bucket Podcast , Ian Morgan breaks down the key announcements from the recent Labour Party budget and their implications for business owners. With changes like the employer’s NI...

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  • The Leaky Bucket

    What is a Virtual CFO and Why Your Business Needs One

    Oct 21, 202416 min

    In this first episode of The Leaky Bucket Podcast we dive into the power of a Virtual CFO and why it’s a game-changer for growing businesses. Whether you’re a business owner with a turnover between £1m and £10m or just...

  • The Leaky Bucket

    Why Investing in Your Finance Function is Critical for Business Success

    Sep 30, 202414 min

    In this episode, we explore the critical importance of investing in your finance function and how it can make or break your business. We discuss why allocating 1.5-2.5% of your turnover to financial management—including...

  • The Leaky Bucket

    Top 10 Things Business Owners Should Look for in Clear, Easy-to-Understand Management Accounts

    Sep 19, 202413 min

    In this episode, we dive into the top 10 things every business owner should know when it comes to making sense of their management accounts. These reports are key to understanding the financial health and performance of...

  • The Leaky Bucket

    Should You Put a Company Car Through Your Own Company?

    Sep 12, 202413 min

    In this episode, we explore the pros and cons of putting a company car through your business. We focus on two main types of vehicles: commercial vehicles and electric vehicles (EVs) . Key Points: • Commercial Vehicles...

  • The Leaky Bucket

    Choosing the right business structure for you

    Aug 6, 202412 min

    In this episode, we delve into the crucial topic of choosing the optimal business structure for tax efficiency. We’ll compare and contrast four main types of business structures: sole trader, partnership, Limited...

  • Episode #65

    Efficient Director/Shareholder Pay Strategies for 2024/25

    Aug 2, 202413 min

    Join Ian Morgan as he explores the most efficient ways for UK directors and shareholders to pay themselves in 2024/25. This episode covers the basics of dividends, outlines three key strategies for tax-efficient income...

  • Episode #65

    Effective Expense Tracking

    Jul 24, 202411 min

    In this episode of our Facebook Live series, Ian Morgan dives into the essentials of "Effective Expense Tracking" for business owners. Learn why keeping detailed and accurate records is crucial, discover the best tools...

  • The Leaky Bucket

    BONUS EPISODE of RANK 16: A Journey to Outstanding with Sonia Gill of Heads Up

    Dec 26, 202312 min

    In this bonus episode, we reflect on RANK 16: A Journey to Outstanding with Sonia Gill of Heads Up Delving into powerful lessons on navigating difficult conversations and adapting business strategies in times of crisis...

  • The Leaky Bucket

    BONUS EPISODE of RANK 12: How to Prepare a Business for Exit with Darryl Bates - Brownsword of Succession Plus

    Dec 22, 202310 min

    We are back tracking our Interview Episodes and share some insights from there. This one is from: RANK 12: How to Prepare a Business for Exit with Darryl Bates - Brownsword of Succession Plus Ready to dive in? Key...

  • The Leaky Bucket

    BONUS EPISODE of TOP 5: Designing a Plan for Success with Jess Williams of Designs in the Shires

    Dec 21, 202317 min

    We are back tracking our Interview Episodes and share some insights from there. This one is from: TOP 5: Designing a Plan for Success with Jess Williams of Designs in the Shires Join us as we navigate the challenges...

  • The Leaky Bucket

    BONUS EPISODE of TOP 1: Are you Fearless in Business? with Robin Waite

    Dec 20, 20235 min

    Hey there, business enthusiasts! 🎙️ We are back tracking our Interview Episodes and share some insights from there. This one is from TOP 1: Are you Fearless in Business? with Robin Waite The Fearless Business Coach In...

  • Episode #31

    TOP 1: Are you Fearless in Business? with Robin Waite The Fearless Business Coach

    Dec 19, 202357 minS1

    Robin Waite is a highly sought-after speaker and coach, with a reputation for delivering engaging and inspiring presentations that leave a lasting impact on his audiences. His talks are filled with practical advice and...

  • Episode #1

    TOP 2: Welcome To The Leaky Bucket Podcast!

    Dec 18, 202311 minS1

    Welcome to Episode 1 of The Leaky Bucket Podcast. In this introductory episode, I gave a fascinating glimpse into why I am so passionate about helping secretly struggling entrepreneurs. I'll explain the title of the...

  • Episode #17

    TOP 3: An Overnight Success Story That Took Years To Create! James Ashford Founder of GoProposal

    Dec 17, 20231h 29mS1

    James Ashford works exclusively with leading firms of accountants from around the world, helping them to become more profitable and to systemise their firms so they can deliver maximum value and incredible experiences...

  • Episode #2

    TOP 4: Creating the Right Mindset

    Dec 16, 202316 minS1

    Welcome to Episode 2 of The Leaky Bucket Podcast. In this episode, I talked about how secretly struggling entrepreneurs can develop their mindset to help change things for the better. I'll explain how changing one's...

Recent guests

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