
The Leadership Corner
Change Your Culture, Change Your Company
<p>Keith Berns joins Scott this episode. Same question underneath all of it: what happens when your values only live in your head, not on paper?</p><p>Keith's team didn't have theirs written down. Not because nobody cared. Just because nobody had gotten around to it. And it cost them. The people they hired weren't bad people. They just didn't fit a culture nobody had ever defined.</p><p>Now the Core Values show up everywhere: on the team's shirts, on a hundred thousand shipped bags, in every resource guide that goes out the door. Keith and Scott get...


