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The Last Click

Hosted by Chris Parsons · business · EN

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About this Podcast:

The Last Click is a retail, ecommerce, DTC, and digital marketing podcast and newsletter focused on what actually drives customer decisions, conversion, and growth. Hosted by Chris Parsons, award-winning marketer and author of Retail Rewired, The Last Click shares real-world insights from the front lines of modern commerce. Each episode explores customer acquisition, ecommerce growth, retail media, performance marketing, brand building, conversion optimization, AI in retail, customer experience, loyalty, omnichannel strategy, SEO, paid media, content strategy, merchandising, retention, store traffic, and the final moments that influence a purchase. Built for retail leaders, ecommerce teams, DTC brands, founders, marketers, agencies, and growth-focused operators, The Last Click helps answer one simple question: what gets the customer to click, buy, visit, book, subscribe, or come back?

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

39%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Last Click

What is The Last Click about?

The Last Click is a retail, ecommerce, DTC, and digital marketing podcast and newsletter focused on what actually drives customer decisions, conversion, and growth. Hosted by Chris Parsons, award-winning marketer and author of Retail Rewired, The Last Click shares real-world insights from the front lines of modern commerce.

Who hosts The Last Click?

The Last Click is hosted by Chris Parsons. The show has published 25 episodes to date.

What has The Last Click covered recently?

Recent episodes include "Everyone has been trapped in a chatbot loop ft Darryl Mason | The Last Click Ep 13" (28 August 2026, 18 minutes), "Search Is Everywhere Now ft Neil Patel | The Last Click Ep 12" (25 August 2026, 32 minutes), and "Keywords vs. Context: The Future of Ecommerce Search ft Andrew AJ Desmarais" (20 August 2026, 7 minutes).

How often does The Last Click publish?

The Last Click publishes roughly a few times a week, with episodes averaging 20 minutes across 25 episodes.

How hard is it to get booked on The Last Click?

Booking probability for The Last Click is 39%, and the host is rated Selective on guests. The Last Click requires a Pod Score of 80 or higher. The Last Click's contact route on record: verified email.

Who should pitch The Last Click?

The strongest fits for The Last Click are Marketing, Advertising & PR. The Last Click has a business audience.

About the host

Chris Parsons hosts The Last Click, a business podcast with 25 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #13

    Everyone has been trapped in a chatbot loop ft Darryl Mason | The Last Click Ep 13

    Aug 28, 202618 minS1

    Can AI and automation actually make your e-commerce brand feel more human, or are frustrating chatbots driving your customers away? In this episode of The Last Click , host Chris Parsons sits down with Darryl Mason...

  • Episode #13

    Search Is Everywhere Now ft Neil Patel | The Last Click Ep 12

    Aug 25, 202632 minS1

    Search is not one place anymore. Neil Patel on the spaghetti buyer journey and what it takes to be found everywhere your customers are actually looking. Customers now bounce between Google, ChatGPT, Instagram, Reddit...

  • The Last Click

    Keywords vs. Context: The Future of Ecommerce Search ft Andrew AJ Desmarais

    Aug 20, 20267 minS1

    Search is moving from keywords to context, and ads have to move with it. Andrew Desmarais on AI product discovery and retail media done right. Sponsored listings have a bad reputation for a reason: most of them ignore...

  • The Last Click

    Content Is King Again ft Scott Oshman | etail Boston

    Aug 14, 202620 minS1

    Chris and Scotty discuss their upcoming conference in Boston, covering topics like personalization, earned media, loyalty, and sustainability. They share insights on AI, content, and the impact of industry trends on...

  • Episode #11

    How Warroad Builds Brand Loyalty and Scale ft Andrew Nichols | The Last Click Ep 11

    Aug 14, 202646 minS1

    Navigating Brand Evolution with Andrew Nichols Insights from the journey of Crocs, Biosteel to Warroad and beyond. Morning everyone! Today, I had the pleasure of chatting with Andrew Nichols, a seasoned leader in brand...

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  • The Last Click

    Retail AI Community Helping Stores Find the Right Fit ft Doug Weich | eTail Boston

    Aug 13, 20265 minS1

    Navigating AI in Retail: Insights from Doug at E-Tail Discover how the Retail AI Council is shaping the future of retail with AI solutions. At E-Tail, the energy is palpable as industry leaders gather to discuss the...

  • The Last Click

    The Kate Farms Pivot ft Catherine Hayden | eTail Boston

    Aug 13, 20264 minS1

    Nourishing Change: The Story Behind Kate Farms Discover how Kate Farms is transforming nutrition for those in need. Hey there, Today, we delve into the inspiring journey of Kate Farms, a company founded with a mission...

  • The Last Click

    How AI Is Reducing Wedding Stress at David’s Bridal ft Elina Vilk from David's Bridal | eTail Boston

    Aug 10, 202612 minS1

    Elina Vilk , President and Chief Business Officer at David's Bridal, discusses the convergence of retail and technology, the importance of design thinking in customer experience, and the innovative tools and technology...

  • Episode #10

    Building Cult Brand Loyalty ft Stephen Bailey from Fluevog Shoes | The Last Click Ep 10

    Jul 28, 202632 minS1

    Why do the most resilient brands focus on making people feel seen rather than just optimizing for clicks? In this episode of The Last Click , host Chris Parsons sits down with Stephen Bailey, Chief Marketing Officer at...

  • Episode #9

    From Burnout to Breakthrough ft Vivian McCormick from Wilet | The Last Click Ep 9

    Jul 15, 202641 minS1

    The conversation covers the journey of an entrepreneur navigating burnout, career shifts, and the challenges of retail. It also delves into the introduction of a linen essentials brand, the co-founding of a mahjong...

  • The Last Click

    Data-driven loyalty ft Paul Rivietz from Exchange Solutions | CommerceNext Ep 7

    Jul 14, 202613 minS1

    Paul Rivias from Exchange Solutions discusses the importance of data-driven loyalty programs and personalized offers in retail. He emphasizes the need for smart discounting and the impact of AI on customer experience...

  • The Last Click

    Authentic relationships ft Scott Silverman from CommerceNext | CommerceNext Ep 6

    Jul 14, 202612 minS1

    The conversation covers the importance of fostering relationships in the industry and the evolving landscape of AI in retail. It also delves into the changing landscape of retail technology, the future of events and...

  • The Last Click

    Digital transformation ft Vivian Chang | CommerceNext Ep 5

    Jul 10, 202610 minS1

    <p>Vivian Chang is a growth and e-commerce leader with more than 20 years of experience building and scaling consumer brands. She currently serves as Vice President of E-commerce at GNC, where she leads the company's...

  • The Last Click

    AI-Powered Inventory ft Mike Le | CommerceNext Ep 4

    Jul 10, 202611 minS1

    <p><b>primary goal </b>Educational</p><p><b>summary </b>In this episode, we explore how cognitive.ai leverages deep learning to revolutionize inventory forecasting for retailers and e-commerce brands, reducing overstock...

  • The Last Click

    Evolving landscape of international e-commerce ft Jim Okamura | CommerceNext Ep 3

    Jul 10, 202616 minS1

    <p><b>Summary </b>In this episode, Chris Parsons interviews Jim Okamura about the evolving landscape of international e-commerce, supply chain challenges, and community building in retail. They explore strategies for...

  • The Last Click

    Retail in the Age of AI ft. Lawrence Williams, PhD | CommerceNext Ep 2

    Jul 8, 202616 minS1

    <p># Navigating Retail in the Age of AI: Insights from Lawrence Williams</p><p>In today's fast-paced retail landscape, the integration of artificial intelligence (AI) has sparked both excitement and anxiety among...

  • The Last Click

    Revolutionizing E-Commerce ft. Alan Nowogrodski | CommerceNext Ep 1

    Jul 8, 202613 minS1

    <p># How to Enhance E-Commerce Conversion: Insights from Alan</p><p>The world of e-commerce is evolving rapidly, yet many businesses still struggle with conversion rates. In a recent conversation at Commerce Next 2026...

  • Episode #8

    The Multi-Brand Playbook ft. Manny Alamwala | The Last Click Ep. 8

    Jun 29, 202625 minS1

    <p>How do you manage e-commerce across a diverse portfolio of brands without breaking your operational workflow or ruining the customer experience?</p><p>In this episode of The Last Click, Manny (Director of E-commerce...

  • Episode #7

    The Omnichannel Maturity Framework ft. Josh Johnston | The Last Click Ep. 7

    Jun 29, 202628 minS1

    <p>How do you build a highly converting, seamless omnichannel experience without letting disconnected technology and legacy data tear your operations apart?</p><p>In this episode of The Last Click, Josh Johnston (VP of...

  • Episode #6

    Beyond the Endless Aisle ft. Tim Mayeur | The Last Click Ep. 6

    Jun 29, 202633 minS1

    <p>Here is a expanded, high-impact description built specifically to work as a powerful YouTube description and a compelling listener hook.<br /></p><p>Most brands treat massive marketplaces like Amazon or Walmart as an...

Recent guests

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