the johnny renaissance files

stories about life, business and legacy that will inspire you to think different theashflash.substack.com

the johnny renaissance files is a business podcast hosted by John Ashworth, with 47 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

John Ashworth hosts the johnny renaissance files, a business show with 47 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  the johnny renaissance files

  The Old Story About AI Is Already Dead

  May 5, 20265 minS0

  <p>I had a conversation recently with one of the leading website providers in death care.</p><p>He told me they’re doing four months worth of platform development in two weeks. Directly because of AI.</p><p>Let that sink in.</p><p>Four months. Two weeks.</p><p>That’s a signal. And if you’re a funeral home owner and you’re not picking up on it yet, this post is for you.</p><p>Your website was never just a website.</p><p>When I first got to Frasier Consultants, I called it what it actually...

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  the johnny renaissance files

  The Time Integrity Code

  May 2, 20264 minS0

  <p>You don’t have a time problem.</p><p>You have a space problem. And until you understand the difference, no productivity app, no morning routine, no motivational quote pinned above your desk is going to save you.</p><p>Here’s what I mean.</p><p>Most people…funeral home owners, preneed agents, directors wearing seventeen hats, spend their days convinced that more time is the answer. If I just had one more hour. One more day. One less fire to put out. But time really isn’t the constraint. Space is. The mental and operational space to actually...

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  the johnny renaissance files

  Don’t Hire Me If You’re Going to Ignore Me

  Mar 27, 20264 minS0

  <p>Don’t Hire Me If You’re Going to Ignore Me</p><p>There are two versions of this work.</p><p>One produces results. Real ones. Pre-need appointments on the calendar, seminars filling up, sales happening consistently, year after year.</p><p>The other produces invoices, disappointment, and a slow cycle of blame that feeds itself until someone fires someone and nothing actually changes.</p><p>The difference has nothing to do with strategy. It has everything to do with the relationship between a funeral home owner and the expert they bring in to grow their pre-need program.</p><p...

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  the johnny renaissance files

  Everybody’s a Salesperson. Most Just Haven’t Figured That Out Yet.

  Mar 23, 20267 minS0

  <p>I was driving down to Chicago Saturday. West Loop. Going to see my kids. Seventy degrees, which in Wisconsin in the spring feels like somebody handed you a gift you didn’t ask for and couldn’t be more grateful to receive.</p><p>And as I’m cruising through Illinois, what am I thinking about?</p><p>Sales. Obviously. 🤓</p><p>Because over the last month I have run into an almost comical parade of bad salespeople. And before you hit me with the AI is going to replace everyone speech, let me stop you right there. You would not...

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  the johnny renaissance files

  You’re Fixing the Wrong Part of Your Marketing

  Mar 10, 20266 minS0

  <p>Most funeral homes are trying to fix their marketing at the top of the stack.</p><p>Campaigns. Postcards. Facebook ads.</p><p>All surface level stuff.</p><p>And I get it, because that’s where the visible problems are. Leads aren’t coming in. Pre-need contracts aren’t getting signed. So you go looking for the next campaign, the next vendor promise, the next silver bullet.</p><p>But the real opportunity isn’t up there.</p><p>It’s in the foundation underneath it.</p><p>Why Pre-Need Keeps Feeling Unfulfilling</p><p>Here’s the pattern I se...

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