Episode #34
Ask Jess: How Many Podcasters Are Using Video?
Episode Overview Discover the current state of video in podcasting—how many shows are recording with video, how many are publishing it, and what this means for your podcast guesting strategy. Host: Jessica Rhodes, Founder & CEO, Interview Connections Topic: Video Adoption in Podcast Recording Key Takeaways 1. Recording vs. Publishing Video Are Two Different Things Recording with Video: ~100% In Jessica's experience, virtually every podcast she appears on is recording with video Common platforms: Riverside, Zencastr, Zoom, Streamyard Reason: Enables hosts and guests to see each other, read body language, and capture content for clipping Publishing Video to YouTube: ~60-65% While most podcasts record video, only about 65% of podcasts actively upload full video interviews to YouTube This represents the actual publishing of videos, not just recording capability Growing YouTube Audiences: Much Smaller Percentage Of the podcasts publishing to YouTube, only a fraction have truly engaged YouTube audiences Not all YouTube views accurately reflect a show's actual listener base 2. Two Approaches to YouTube Strategy 1: YouTube as a Primary Platform Podcasters who treat YouTube as a full growth channel Create intro/trailer videos, optimize titles for views Invest intentional strategy in building a dedicated YouTube audience Actively grow views and engagement on the platform Strategy 2: YouTube as a Video Host Many podcasters use YouTube simply as a repository for video files Purpose: Enable repurposing of interviews into short-form clips Workflow: Upload video to YouTube → grab the link → use tools like Opus to create social media clips Not focused on YouTube audience growth 3. Where Your Real Audience Is Important Reality: YouTube view counts ≠ actual podcast audience size Your guest appearance reaches listeners across: Spotify (most popular audio platform) Apple Podcasts Direct MP3 players on podcast host websites Other audio platforms Key Insight: Most of a podcast's actual audience is listening via audio platforms, not watching YouTube videos. The Video Trend Over Time 2013: 100% audio-only podcasts → 2026: Most podcasts recording with video Direction: Upward trend toward video adoption, but primarily for quality and content repurposing rather than YouTube audience building. Call to Action Free Podcast Guesting Masterclass Ready to learn how to turn podcast interviews into dream coaching clients? Reserve your spot now: Visit: interviewconnections.com/masterclass Topics Covered Current state of video in podcasting Recording with video vs. publishing video How podcasters use YouTube Where your actual podcast audience listens 13-year trend of video adoption in podcasting Resources Interview Connections Website: interviewconnections.com Free Masterclass: interviewconnections.com/masterclass Show: Interview https://interviewconnections.com/podcast/ Mentioned Tools: Riverside, Zencastr, Zoom, Streamyard, Opus Interview Connections Opus Affiliate Link : https://interviewconnections.com/Opus


