The Interior Collective

A podcast for the business of beautiful living presented by IDCO Studio. The Interior Collective is equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey -- bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice from experts you already trust. Our star-studded lineup features industry-renowned names such as Heidi Caillier, Amber Lewis, Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Carley Summers, Gail Davis, Lindsey Borchard, Lauren Liess, Light & Dwell, Victoria Sass, Megan Grehl and so many more. We’ve assigned each guest a specific topic for truly actionable, inspiring and strategic takeaways from each episode.

The Interior Collective is a business podcast hosted by Anastasia Casey, with 130 episodes on record and a Required Pod Score of 80.

Anastasia Casey hosts The Interior Collective, a business show with 130 episodes published.

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  Episode #12

  Selling Without Selling: The Strategy Behind Growing Oho Interiors with Melissa Oholendt

  Oct 2, 20261h 12mS9

  Season 9 of The Interior Collective Podcast is brought to you by Materio . This episode is brought to you in partnership with Loloi. Welcome back to The Interior Collective . I'm your host, Anastasia Casey, and today Melissa Oholendt of Oho Interiors is back for her second conversation on this show. Melissa launched Oho Interiors in 2019 after a career that moved from corporate finance to wedding photography to interior photography to design. She has been featured in Architectural Digest , House Beautiful, Rue , Homes and Gardens , and the Wall Street Journal . She runs a nine-person studio spread across offices in Minneapolis and Black Forest, Colorado. We have covered trade vendor relationships and procurement with Melissa before, and I encourage you to go back and listen to that episode. But today we are talking about how she has grown this firm, the strategy behind it, what she has done well, what she has gotten wrong, and most importantly, the philosophy that underpins all of it: the idea that the best sales process is one the client never feels is happening. From her social media and marketing all the way through to the final client experience, Melissa has built a system that creates trust and buy-in at every touchpoint. Today she is going to walk us through exactly how that works.

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  Episode #11

  The Brand-Led Studio: How to Win Clients Before the Inquiry with Shea McGee

  Sep 25, 20261h 11mS9

  Season 9 of The Interior Collective Podcast is brought to you by Materio . This episode is brought to you in partnership with Loloi. Welcome back to The Interior Collective . I'm your host, Anastasia Casey, and today's guest needs absolutely no introduction - Shea McGee is back. For those of you who were with us in Season 1, you know we had Shea on back in 2022, and that episode remains one of the most listened-to conversations in the show's history. A lot has happened since then. McGee & Co. has grown into one of the most recognizable home furnishings brands in the country. There have been books, major brand collaborations with Kohler, Ann Sacks, Target, The Shade Store, and more. And her debut cookbook, Around the Table , just released this spring. But what I find most fascinating about Shea's story is not the scale of what she has built, it’s how she built it. Before there was a team, a Netflix show, or a product line, there was a blog with a consistent and deliberate way of showing up that made people feel like they knew her before they ever reached out. That instinct didn’t just build an audience, it built a brand where the right clients arrive already sold. That is exactly what we are unpacking today. What it means to build a brand-led studio, the editorial decisions that create authority before anyone picks up the phone, how the client conversation changes as your brand grows, and what Shea's return to writing on Substack says about the staying power of long-form content. There are lessons in Shea's evolution that apply to designers at every stage.

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  Episode #10

  Designing Across Residential and Boutique Hospitality with Hearth Homes Interiors

  Sep 18, 20261h 2mS9

  Celebrate a decade of IDCO Studio with 10 days of 30% off site-wide. Use code DECADE30 at www.idco.studio today to lock in your savings. Season 9 of The Interior Collective Podcast is brought to you by Materio . Welcome back to The Interior Collective . I'm your host, Anastasia Casey, and today I am sitting down with two people whose business model sits at the intersection of residential design and hospitality ownership. Katie Labourdette-Martinez and Olivia Wahler are sisters-in-law and co-founders of Hearth Homes Interiors, a full-service residential interior design studio based in Santa Barbara. They started together in 2017 in a staging business, developed a reputation for honoring the character of older homes, and eventually pivoted their business entirely to full-service design. In 2023 they founded Hearth Hospitality Group alongside Olivia's brothers Lucas and Julian and their longtime friend Jason. They now own and operate three historic inns and two restaurants across Santa Barbara, with Hearth Homes Interiors as the design arm for all of it. The Craft House Inn was included in Goop's best of Santa Barbara guide, named one of the Best Hotels in Santa Barbara in the 2024 Sunset Travel Awards, and their design work has been featured in Luxe , Sunset , Modern Luxury , and Rue . The Hearth philosophy is simple: honor what came before, and create spaces with an unmistakable sense of place. Today we are discussing what it means to design across both residential and boutique hospitality, and what other design studios can learn and implement into their own business.

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  Episode #9

  Collaborators, Craft, and the Path to Publication with Sean Anderson

  Sep 11, 20261 hourS9

  Celebrate a decade of IDCO Studio with 10 days of 30% off site-wide. Use code DECADE30 at www.idco.studio today to lock in your savings. Season 9 of The Interior Collective Podcast is brought to you by Materio . Welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today I am sitting down with someone I've really been looking forward to getting to know — Sean Anderson. Sean grew up in rural Mississippi, where his mother encouraged his love of art long before he ever thought of it as a career. He never went to design school. He started in Memphis in his thirties with a small circle of loyal clients and word of mouth, and he's said that he considers every day in this industry an education — that every install is still his final exam. Since founding his namesake studio in 2013, Sean Anderson has grown into offices in both Memphis and New York. His work has been featured in Architectural Digest, Elle Decor, Milieu, Garden and Gun, and Departures. He's been named to the 1stDibs 50 and the Wallpaper 400. And this fall, he's releasing his debut monograph with Rizzoli, Interior Narratives — with a foreword by architect Jeffrey Dungan, text by Sam Cochran, and photography by his longtime collaborator, Haris Kenjar. We are getting into all of it today. What it actually took to build a two-city practice from a standing start in Memphis. The creative partnerships — with an architect, a writer, a photographer — that shaped this book and his business. And for every designer who has a book on their vision board, the real, unglamorous path to publication from the inside. Seans Andersons book, Interior Narratives , is now available!

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  Episode #10

  The 100 Image Exercise: Tiffany Leigh's Client Discovery Process

  Sep 9, 202657 minS9

  Celebrate a decade of IDCO Studio with 10 days of 30% off site-wide. Use code DECADE30 at www.idco.studio today to lock in your savings. Tiffany Piotrowski is back, and this time we are digging into her studio’s 100 image exercise. This episode relies heavily on the video portion of it, as Tiffany generously shows us physical examples of what she’s explaining. If you are not already watching this on Patreon or YouTube, pause, and head over there. Subscribing on Patreon gets you access to not only the full video conversation to this and all episodes, it also gains access to 2 additional episodes per month, exclusive to Patreon subscribers. Supporting the podcast directly is what makes it possible to keep this show running, and we have a lot more of it coming. Tiffany is the founder of Tiffany Leigh Design, a full-service studio based in Barrie, Ontario, known for its English-inspired interiors, layered materiality, and a deeply thoughtful approach to understanding what home means to each client. Tiffany is a close personal friend, and in one of our industry group texts, she mentioned this concept of a 100 Image Exercise. Immediately I knew we needed to record a show about it. In her process, Tiffany has developed what she calls a Dream and Scheme Meeting, a structured first meeting with every new client that goes far beyond the standard questionnaire. It has four parts, it happens in person at her studio, and it is designed to surface the things a client would never think to write down. One of the centerpieces of that meeting is the 100 image exercise, something she learned from Melissa Oholendt of Oho Interiors and has since made her own. Today she is walking us through the whole thing, and she is doing a live demo on camera.

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