Hosted by Terry Cook · 🇺🇸 US · EN · 271 episodes
Established thought leaders with verified media credentials.
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.To accompany the podcast there's also a premium subscription feed:https://www.patreon.com/theinstructorHere you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
Terry Cook hosts The Instructor, a business show with 271 episodes published.
What happens when you take five specific problems from the driver training world and try to solve each one in just 15 minutes? In this episode, five mystery guests bring five very different challenges to the table. Some
Travel back to 2021 for a remastered edition of The Instructor Podcast Extravaganza: six hours of live conversations with six brilliant guests. Terry is joined by San Harper, Emma Morgan, Lee Spary, Keir Wotherspoon, Rob
Sign up here This episode is exactly what it says on the tin — a shameless plug. Terry explains why he’s launching the first-ever IPP Summit on Sunday, 2nd August, what makes it more than “just another webinar”, and why
Terry is joined by Peter Harvey, vice chair of the Motor Schools Association GB, to discuss the current state of the driving instructor industry. They unpack a massive list of challenges facing approved driving instructo
Donate to Brake In this special "From the Vault" episode, originally recorded in 2024 and newly remastered for 2026, Terry Cook sits down with Stewart Lochrie of Bright Coaching to look at road safety and instructor resp
Six top trainers. Six questions. Sixty seconds each. This Six 4 Sixty brings together a powerful panel to tackle some of the biggest challenges facing driving instructors right now, from test booking chaos and managing “
This From the Vault episode features Joe Wheatley and Zoe Hawkins from The Coaching Crowd, exploring the transformative shift from traditional instruction to a coaching-led approach. Discover the power of "Coaching the G
Five years ago, Terry Cook started with a microphone and a question. Today, after 250+ podcast hours and 1,000+ hours of private "brain-picking" with world-class experts, he’s distilling that journey into five essential
In this episode, Terry is joined by Rebecca Morris from Protect Young Drivers to explore one of the biggest challenges on our roads: young driver risk. Rebecca shares how Protect Young Drivers is evolving from a simple r
In this archive episode from 2021, Terry speaks with performance psychologist Simon Hartley about mindset, motivation, and what it really takes to perform at your best. Drawing on decades of experience working with elite
To mark International Women’s Day 2026, this special episode of The Instructor Podcast is hosted by Emma Fonnaland, who brings together Kate Monk, Diana Todd and Emma Cottington for an open and honest conversation about
The very first Instructor Boardroom brings together a panel of familiar voices from across the industry to tackle the big questions facing driving instructors today. Terry Cook is joined by Tom Stenson, Andy MacFarlane,
In this latest Six 4 Sixty, Terry’s joined by a proper Road Safety Justice League — six heavy-hitters from across the sector, for a fast-paced, insight-packed roundtable on what’s really going on in UK road safety right
The new Road Safety Strategy has landed. The reaction has been loud, emotional, and often misdirected. In this episode, Terry Cook doesn’t break down policy line by line or defend government decisions. Instead, he slows
Terry Cook is joined by Chris Bensted, Tom Stenson, and Stewart Lochrie to look back on 2025. Together they unpack the wins, the failures, and the frustrating feeling that change in the industry is happening… just not al
In the fourth and final instalment of In Conversation with Lee Jowett, Terry and Lee focus squarely on the DVSA, and a proposal that has sparked debate, frustration, and deep concern across parts of the industry. At the
In the third instalment of In Conversation with Lee Jowett, Terry and Lee take a hard, honest look at where the driving instructor industry actually is right now. Lee opens by describing an industry at a crossroads: full
In this second In Conversation session, Terry and Lee Jowett step back from techniques, tests, and trends to ask a much bigger question: What actually matters in our industry? The discussion centres on outcomes, not inst
In this in-person conversation, Terry sits down with Lee Jowett to explore what really shapes a driving instructor, beyond passing tests, ticking boxes, and collecting certificates. Lee discusses his journey into the ind
In this episode, Terry is joined by someone he’s been trying to pin down for years: Rachael Butler of Intelligent Instructor. And it was worth the wait. This is a conversation that goes well beyond the usual ADI chat. Ra
Adil Amarsi
Copywriting Masterclass
1 appearance on this show
Peter Harvey
Masters CrossFit Games Athlete · Motor Schools Association GB
1 appearance on this show
Rebecca Morris
Protect Young Drivers
1 appearance on this show
Simon Hartley
performance coach and sports psychology consultant · IBM Consulting
1 appearance on this show
Dan Hill
urbanist, designer, educator · Melbourne School of Design at the University of Melbourne
1 appearance on this show
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The Instructor is hosted by Terry Cook. The show is categorised under business (entrepreneurship) and has published 271 episodes.
The Instructor has published 271 episodes.
The Instructor regularly covers business, entrepreneurship, education. It sits in the business category, with a entrepreneurship focus.
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Episodes of The Instructor average 80 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
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