Hosted by Lucia van den Brink · 🇺🇸 US · EN-US · 12 episodes
Established thought leaders with verified media credentials.
Lucia ran 1000+ A/B tests and worked for 20+ leading brands,together: we learn from mistakes made,the nitty-gritty of how brands started, and their unique perspectives.each episode is a candid convo with the people who build, break, and rebuild: product leaders, experimentation experts, founders, cmo’s, investors, analysts and morewe talk about their first experiment, when and how the company started,how they grew to be more data-drivenand where they are now
Lucia van den Brink hosts The Initial, a business show with 12 episodes published.
Get David's prioritization framework in this month's newsletter: https://increaseconversionrate.substack.com/ David Swinstead spent 10 years inside the Booking.com bubble, and came out with some of the sharpest, most
Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this month’s newsletter: https://increaseconversionrate.substack.c
How do you pitch 50 experiments a month? ...by making them impossible to refuse. Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month'
If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/ in this episode… Talia Wolf has been shaping the CRO industry since its
get Luiza's playbook in our newsletter: https://increaseconversionrate.substack.com/ apply to work with us: https://the-initial.com/ in this episode... Luiza de Lange has taken companies from zero to over 100 experiments
Maarten van Pijpen spent 15 years at Booking.com. a place where experimentation wasn’t a project. it was the culture. now he’s chief growth officer at Unravel. a travel app that feels like TikTok, but lets you book insta
the wrong Culture inside a company, kills even the best specialists. this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again: we need to create the right environment for CRO & Experimentatio
we unpack one of the fastest built experimentation engines i've seen!! In this episode, I sit down with Kameron Tanseli (Growth Engineering) and Rosie Hoggmascall (Growth & Product) from Fyxer.ai and we retrace the steps
as a Behavioral Psychologist, dr. Florien Cramwinckel has helped the CRO and Experimentation world increase sales for S*x Toys, Children's playhouses ánd Fintech. Florien shares how CRO, experimentation, finance, sex, an
in this episode, Lea Mattern shares hard-won tactics for driving experimentation adoption inside organizations. Based on her experience at Condor Airlines and German brands she worked with at Konversionskraft, we break d
In this episode, Alisa Antypova (ex-Preply & ADC Consulting) opens the door to her world of experimentation. She talks about her start in data science, building Preply’s experimentation platform from the ground up, and h
In this conversation, Giedrius shares his journey from academia to working on experimentation at Vinted. He talks about the messiness of testing in a marketplace, where every A/B test affects both sellers and buyers. We
In this conversation, Kevin Anderson (ex-Vista, ex-ING, now a consultant) shares his journey from web analyst to product manager at VistaPrint, and how he’s experienced experimentation from every angle. We talk about wha
Ioana
psychotherapist, researcher, lecturer · Artizine UK
1 appearance on this show
Grace Miller
Head of Experimentation and Failure at Diary of a CEO and Flight Story · The Diary of a CEO
1 appearance on this show
Talia Wolf
Conversion Optimization Expert · GetUplift
1 appearance on this show
Kevin Anderson
Acting Division Chief - Fire Prevention · University of Manchester's Tyndall Centre
1 appearance on this show
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The Initial is hosted by Lucia van den Brink. The show is categorised under business (marketing) and has published 12 episodes.
The Initial has published 12 episodes.
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