
Episode #186
Why Nathan Kaplan Left Real Estate to Build Grotto Baths
Nathan Kaplan left his family's real estate business to build something closer to the life he wanted to live. That decision led to Grotto Baths, a social bathhouse preparing to open in Miami's Wynwood neighborhood. In this episode of The Hospitality Mentor Podcast, Steve Turk sits down with Nathan to explore how the idea became a business. Nathan shares how CrossFit changed his relationship with wellness and community, why he stepped away from a familiar career, and what it took to find a location, secure financing and bring the right partners together. They also get into the guest experience: sauna rituals, cold plunges, an outdoor café, and the challenge of growing a membership community while protecting access for the people who join. Nathan closes with a reminder for anyone building a business: approach the work with “I get to” instead of “I have to.” What you will learn Leaving a family business to pursue your own direction Turning an interest in wellness and community into a hospitality concept Finding a Miami location and financing the project Building a team with complementary skills How six parking spaces helped shape the café concept Balancing membership growth with the guest experience Staying grounded through the pressure of opening Grotto was preparing to open when this conversation was recorded in September 2026. Visit its website for the latest opening and membership updates. Chapters 00:00 Meet Nathan Kaplan of Grotto Baths 01:48 How CrossFit sparked a wellness shift 04:05 Growing up in a real estate family 05:09 Leaving the family business and finding support 08:16 How the Grotto Baths idea took shape 11:01 What makes a social bathhouse different 13:25 Finding a Miami location and financing the vision 15:58 Building the hospitality team and guest experience 19:51 Growing Grotto’s founding member community 21:09 Balancing membership growth and the guest experience 22:18 Sauna rituals, cold plunges and the outdoor café 25:06 Nathan’s advice on approaching the work Links Grotto Baths Nathan Kaplan on LinkedIn Presented by Lodgify . Subscribe to The Hospitality Mentor for conversations with the people building and leading hospitality businesses.

