The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

Some Etsy fixes work just enough to keep you stuck. You turn on ads and get a couple of sales. You run a discount and move a few products. You post on social and someone buys. So of course your brain goes, “See? That...

You know that thing where sales are slow, so you check your stats again. And again. Then maybe you make a Pinterest pin, reorganize your shop sections, redo a perfectly fine product photo, or spend 45 minutes reading...

Back-to-school season is about to change your schedule. The question is, what is it going to do to your Etsy shop? Whether you're about to get a whole lot of working hours back or lose every bit of flexibility you had...

I am going to admit something that sounds a little terrible…I love looking at a struggling Etsy shop. Not because I’m happy that they’re not succeeding, but because a slow shop is a puzzle, and finding the one thing...

Everyone keeps telling you to price one thing dirt cheap to pull in new customers. It works great at Costco. On Etsy, it just hands your money to a bargain hunter who never comes back. So if a cheap price is not how you...

In this episode I reframe what a view actually is on Etsy, why a click that doesn't convert is a flat no rather than a maybe, and why dumping more traffic on a page that doesn't sell just means more people leaving...

Summer hit and suddenly your Etsy shop feels like a project you'll "get back to in September." Sound familiar? This episode is for the seller who hasn't quit, but has quietly started coasting. Life got fuller, energy...

Favorites without sales is one of the most frustrating Etsy problems. Here's why it's harder to fix than it looks and how to actually figure out what's going on. If your favorites keep climbing but your sales aren't...

Getting your Etsy listings in front of the right buyers isn't just about one well-optimized listing. Here's what it actually takes. Sellers often approach keyword research as a single listing problem. In this episode...

<p>Is it really your products that are holding back your Etsy sales? Probably not…but here's how to know for sure.</p><p>Most sellers jump straight to blaming their products when sales slow down. But the majority of the...

<p>Summer is coming, and most Etsy sellers are about to make the same mistake they make every year. They slow down, they pull back, and then they wonder why they're not ready when Q4 hits.</p><p><br /></p><p>This is a...

<p>"My shop just can't rank on Etsy." </p><p>I hear this constantly. And then comes the reason. My prices are too high. My photos aren't good enough. I'm not selling the right product. My shop is too new. I don't have...

<p>Not enough time is the number one reason sellers don't invest in their Etsy strategy. But in my experience, the sellers who say they don't have time are usually spending a significant amount of it on things that...

<p>If you've ever talked yourself out of going after a product line because the niche felt too saturated, this episode is going to reframe that completely.</p><p>Saturation is one of the most common reasons sellers hold...

<p>You did the research and optimized your listings and your shop is still slow as heck. If that sounds familiar, this episode is for you.</p><p>A lot of sellers come to me frustrated with Etsy SEO because they feel...