
The Guest Card (A Rent Roll Podcast)
Lisa Taylor: Same Renter, Different Priorities — Leasing Build-to-Rent vs. Apartments
<p>Lisa Taylor is on the clock! Greystar's head of property management for build-to-rent joins The Guest Card for a 10-minute conversation hosted by rental housing economist Jay Parsons. A second-generation industry professional who moved to a full-time BTR focus in 2023, Lisa oversees nearly 48,000 homes across 23 states, spanning single-family detached, townhome, and cottage-style rental units. Lisa and Jay talk about how the BTR differs from traditional multifamily—from leasing and marketing to resident expectations and operations. Lisa explains why BTR attracts the same renter with different priorities, how product type shapes staffing, lease-up costs, and community engagement, and how Greystar run...

