Hosted by Assetmule · 🇺🇸 US · EN-US · 149 episodes
Established thought leaders with verified media credentials.
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
Assetmule hosts The GTM Pack Show, a business show with 149 episodes published.
Most “ABM programs” are just dressed-up demand gen with expensive tech on top. Lots of activity, lots of pipeline… and not nearly enough revenue. In this episode, Jorge Soto sits down with Kristina Jaramillo (President o
Pricing GenAI products is not “seats + shrug” anymore. In this episode of #TheGTMPack, host Justin Dorfman digs into AI pricing and packaging with Michael Hoy, Co-Founder & CEO of Atlas - the billing infrastructure purpo
Cold email is burning out, social is noisy, and buyers don’t follow a neat demo → proposal → close path anymore. In this episode, Jorge Soto sits down with Braydan Young (Co-Founder of Sendoso, now CEO at Slash Experts)
Product marketers are going solo in record numbers. In this #TheGTMPack episode, host Justin Dorfman sits down with Adam Smith (aka Adam Anthony Smith) to unpack what it really takes to build a successful product marketi
Shannon Kearns joins host Justin Dorfman on #TheGTMPack to unpack what great product marketing really looks like across B2B and B2C, how to shift from sales-led to product-led growth without face-planting, and why behavi
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Kenny Lee - veteran product marketer and demand gen leader (ex-Adobe, Twitter, Seismic) - to break down what “great GTM” really looks like when
In this episode of #TheGTMPack podcast, we sit down with Meenal Relekar, Career Coach & PMM Consultant, based in San Francisco, CA. In this conversation with Meenal, a seasoned product marketer with 16+ years of experien
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Sam Hillestad, Director of Product Marketing at Reprise — a self-proclaimed “demo nerd” and one of the sharpest voices in the interactive demo s
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Madhav Bhandari, Head of Marketing at Storylane — one of the most inventive minds in B2B SaaS marketing today.They dive into:How Storylane scale
AI, Org Design & Brand at Scale — with Koka Sexton, The Godfather of Social Selling 🎙️ From #TheGTMPack Podcast with Jorge Soto In this episode of #TheGTMPack, Jorge sits down with Koka Sexton, VP of Marketing at Interr
In this episode, Justin Dorfman is joined by Shoshana Kordova, Founder & Lead Product Marketer at Peel Product Marketing (based in Israel), and a 3x founding PMM. Together, they unpack why customer insights are the secre
In this episode of #TheGTMPack podcast, we sit down with Gaspard Pastural, a Paris, France-based positioning and messaging specialist whose company, Purple Oceans, helps early-stage B2B SaaS founders clarify their market
In this episode of #TheGTMPack podcast, we sit down with Aleksandra Mitroshkina , a product marketing leader based in Istanbul, who helps SaaS companies grow their share in saturated markets. Aleksandra brings a unique l
In this episode of #TheGTMPack podcast, we sit down with Hattie the PMM, Founder of productmarketers.com, based in London, UK. When budget cuts or layoffs hit, product marketers are often first on the chopping block—not
In this episode of #TheGTMPack podcast, we sit down with Mitchell Tan Co-Founder & CEO at Kondo, based in Los Angeles, CA.Mitchell shares his journey from frustrated go-to-market professional to successful SaaS entrepren
In this episode of #TheGTMPack podcast, we sit down with Sid Khaitan, Senior Product Marketing Manager at Beekeeper, based in Chicago, IL. Sid shares his career journey, highlighting how experiences in market research, c
In this episode of #TheGTMPack podcast, we sit down with Jeff Rezabek, Director of Product Marketing at Workyard, based in Austin, TX. A few key takeaways:🎯 How to partner with sales to gather real insights that shape m
In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.A few key takeaways:💡 Customer Success is evolving from churn mitigation to a strategic growth and insig
In this episode of #TheGTMPack podcast, we sit down with Mason Cosby, CEO & Founder at Scrappy ABM, based in Whitestown, Indiana.We loved unpacking what it really takes to build pipeline as a B2B brand—covering content,
Mark Roberge
founding CRO · Stage 2 Capital
1 appearance on this show
Craig Rosenberg
Chief Platform Officer at Scale Venture Partners · Scale Venture Partners
1 appearance on this show
Lloyed Lobo
Author "From Grassroots to Greatness" · Boast.ai
1 appearance on this show
Brandon Redlinger
Fractional VP of Marketing · Chili Piper
1 appearance on this show
Ethan Beute
Chief Evangelist · Follow Up Boss
1 appearance on this show
Chris Hood
AI strategist, author, keynote speaker, former Google leader · Google
1 appearance on this show
Natalie Marcotullio
Head of Growth and Product Marketing · Navattic
1 appearance on this show
Rosalyn Santa Elena
The RevOps Collective
1 appearance on this show
Phil Johnson
Executive Leadership and Emotional Intelligence Expert · The Master of Business Leadership Academy
1 appearance on this show
Carole Mahoney
Founder · Unbound Growth
1 appearance on this show
Mike Greene
Investor & Serial Entrepreneur · MG Product Marketing
1 appearance on this show
Mark Stiving
Ph.D. in pricing from U.C. Berkeley · Impact Pricing
1 appearance on this show
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The GTM Pack Show is hosted by Assetmule. The show is categorised under business (marketing) and has published 149 episodes.
The GTM Pack Show has published 149 episodes.
The GTM Pack Show regularly covers business, marketing. It sits in the business category, with a marketing focus.
The GTM Pack Show is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The GTM Pack Show hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The GTM Pack Show average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The GTM Pack Show's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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