The Growth Show with Whitney Bateson

Tired of chasing big goals without the time or systems to reach them? The Growth Show with Whitney Bateson is where dietitians and health practitioners get practical strategies for building businesses that actually scale – so you can help more people without burning out. Each week, Whitney and her guests break down what's working right now, from packaging your 1:1 expertise into scalable offers to building marketing that works while you're offline. Get ready to learn, take action, and finally build the business and freedom you actually want. Hosted on Acast. See acast.com/privacy for more information.

The Growth Show with Whitney Bateson is a business podcast hosted by Whitney Bateson, with 141 episodes on record and a Required Pod Score of 80.

Whitney Bateson hosts The Growth Show with Whitney Bateson, a business show with 141 episodes published.

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  Episode #140

  Ep. 141 - What I Pay For (and What I Don't): My Software Stack, Two Years Later

  Sep 28, 202637 min

  This week we're bringing back episode five, one of the most downloaded episodes of the show, originally recorded in April 2024. Whitney walks through the software she uses to save time and make money: her scheduler, CRM, accounting and forecasting tools, Zapier, cart system, project management, Canva, and time tracking. Along the way, she shares how she decides whether a tool is worth paying for, including a simple frequency test and the eliminate, automate, delegate order for any task you're ready to stop doing. Then she comes back with a new intro and outro covering what's changed in two years. That includes the software she once said she didn't need and now pays for, and the tools that have joined the stack since, like Claude, LastPass, and Google Workspace. Takeaways: Use the frequency test before you subscribe. Whitney's rule: if she won't use a tool more than three times a year, there's no point paying for it. Look for something you already own that can do the job, or pay month to month and pause it between uses. Eliminate, then automate, then delegate. When a task is eating your time, first ask whether it needs to exist at all. If it does, see if software can handle it. Only then hand it to a person. Don't skimp on a scheduler. A booking link for discovery calls is part of your sales process. It lets people move forward with you when they're ready, without the back-and-forth. Get clear on your numbers before buying fancy tools. Whitney forecast in Google Sheets for years before investing in a forecasting platform. Start simple so you're learning your numbers, not learning software. Track your time to check your pricing. Time tracking shows whether your prices cover the hours a service really takes, overhead included. If they don't, go back to eliminate, automate, or delegate. Resources Mentioned Scheduling: Acuity, Calendly CRM and practice management: Dubsado, Practice Better Money: QuickBooks Online, Fathom, Google Sheets Automation: Zapier Selling digital products: ThriveCart, Payhip, Gumroad, WooCommerce Funnels: Deadline Funnel, Divi Project management: Wrike Design: Canva Pro Time tracking: Clockify AI: Claude, ChatGPT Course and membership platforms: Kajabi, Thinkific, Teachable, Circle, Practice Better Team tools: LastPass, Google Workspace, Slack, Notion, Airtable Connect with Whitney : Follow Whitney on Instagram @whitneybateson Subscribe & Review: If you’re enjoying the podcast, don’t forget to follow and leave a review! Your sup Hosted on Acast. See acast.com/privacy for more information.

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  Episode #140

  Ep. 140 - How to Run Meta Ads in Health & Nutrition (Without Getting Flagged) with Priscilla Zaehringer

  Sep 21, 202616 min

  If you've ever been told you can't run Facebook or Instagram ads because you work in health, this episode is going to change how you think about that. Priscilla Zaehringer — who writes the ads, builds the graphics, and submits the campaigns for Whitney's done-for-you funnel clients — takes over the show to explain the one Meta policy that trips up practitioners most: personal attributes. The rule isn't that you can't talk about menopause or GLP-1s or anxiety. It's that a cold ad can't behave like it already knows something private about a stranger. Priscilla walks through two ads running right now for clients, shows the "easy" version she rejected in each case and why, and then gets into the part most people skip — that she can write compliant hooks because by the time she reaches the ad, she's been inside that practitioner's business for weeks. Takeaways: Recognition, not identification. Priscilla's framing for the whole episode: you want the right person to recognize herself in your ad, without the ad assigning her a condition, a diagnosis, or a medication. "A guide to nutrition during menopause" is about a topic; "Struggling with weight gain in menopause?" is about a person. Ban lists of forbidden words miss the point. Priscilla doesn't like the "words you can't use in Meta ads" lists that circulate, because the word isn't the problem - the context is. The same term is fine describing a topic and a problem when it's aimed at the reader. Move the question from what she has to what she's dealing with. Instead of naming the condition, Priscilla asks what situation the person is in, what she's trying to figure out, and what question the practitioner hears over and over. That's where "the plate that works on a low appetite" came from, in place of a line naming a medication and a side effect. Friction can do the work a callout would have done. "Add food, don't take away" stops the right reader because it contradicts what she's been told for decades — no diagnosis, no scale number, no doctor's orders, and she still recognizes herself. The hook is the last five percent. Priscilla writes the ad last - after the half-hour onboarding intake, the client's old blog posts and guest appearances, the lead magnet, and the emails. By then she isn't hunting for a line, because the line is already sitting in that pile and she just has to dig for it. Which is also why she doesn't think a list of approved phrases would help anyone. Resources Mentioned Whitney's free live training, The List Building System That Brings in Clients While You're Off Social Media — Monday Sept 21 at 12pm ET / 9am PT, repeated Wednesday Sept 23 at 1pm ET / 10am PT: whitneybateson.com/training Connect with Priscilla: priscillazaehringer.com Connect with Whitney : Follow Whitney on Instagram @whitneybateson Subscribe & Review: If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #139

  Ep. 139 - How to Get Clients Without Social Media (Coaching Call Replay)

  Sep 14, 20261h 28m

  This one is a replay of Whitney's most recent free Open Coaching Call, and the questions were good enough that it earned its own episode. Nearly everyone who registered said the same thing when asked what they're working on — they want more visibility — so that's where most of the hour goes. Whitney is candid that her own social media does very little for her business, and walks through what she'd do instead: go into audiences other people have already built, reach out to local providers with an actual phone call rather than a brochure, run simple $5/day ads so you stay in front of people without posting, and use local SEO to catch the people who are already searching for a provider. Along the way she takes live questions on lead magnet automations and email platforms, the funnel pitfalls nobody talks about, whether a five-module course should be broken up and sold in pieces, how to move from ChatGPT to Claude without losing your context, and how to keep going when the motivation just isn't there. Takeaways: The most common funnel mistake is building it and then never driving traffic to it. A lead magnet linked in one spot on your website will not find people on its own. Whitney says the biggest pitfall she sees is treating the build as the finish line rather than the start. Borrowed audiences are the fastest route to visibility. Colleagues, bundles, a local doctor's office with a patient newsletter — these are people who have already built trust with your ideal client. Reaching out takes more research than writing a post, but the return per hour is far higher. With referral outreach, do all of it, and don't stop after one try. Whitney recommends email, mail and a phone call together, and reminds listeners that a non-response isn't a rejection: "silence doesn't mean no." Following up is doing the other practitioner a favor, not bothering them. $5/day ads keep you present on Facebook and Instagram without posting. Whitney frames this as the version of social media that runs whether you show up or not, and notes it doesn't replace networking and referrals... it just takes the manual posting off your plate. Local SEO usually pays back faster than broad SEO , because someone searching "dietitian near me" is close to booking, not fact-finding. That holds even for virtual practices - you can signal the states you're licensed in with a page for each service area. Content that's all tips and education trains people to collect advice. If nothing you publish speaks to someone who is getting ready to hire, they never get ready. Balance the educational content with posts and emails about what working with you is actually like. Resources Mentioned Free training: The List Building System That Brings in Clients While You're Off Social Media — Monday, September 21 at 12pm ET and Wednesday, September 23 at 1pm ET — whitneybateson.com/training Connect with Whitney : Follow Whitney on Instagram @whitneybateson Subscribe & Review: If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #138

  Ep. 138 - How to Build a Referral Network for Your Private Practice (Prompt + Scripts Included)

  Sep 7, 202627 min

  If you've been pouring your energy into email, SEO, and social while the phone stays quiet, this episode is the nudge to go work the channel that pays off fastest. Whitney revisits referral networking as a follow-up to her conversation with Alex Raymond in Ep. 111, and gets practical about the part most practitioners stall on: figuring out who to contact and what to actually say. She shares the AI prompt she'd use to assemble a list of 20 local practices in minutes, plus a cold email and a voicemail script that lead with how you support the other provider's patients rather than what you want from them. She's also honest about why this one gets skipped — a Canva tab feels a lot safer than a phone call to a doctor's office — and why the discomfort is the point. The whole system runs from a spreadsheet and five outreaches a week, no CRM required. Takeaways: A referral is borrowed trust, and that's why it's faster. Whitney's framing is that the trust a patient has in their current provider transfers to you when that provider says your name. Someone who found you through a blog post has to build that trust from scratch, which takes weeks or months. Use AI for the list-building, not the outreach. The prompt below assembles practice names, specialties, addresses, phone numbers, and websites into a table you can export. Whitney is explicit about telling the tool not to invent an email address, because it will happily guess one. Lead with their patients, not your services. The single biggest fix in the outreach is opening with how you support the people they already treat, and inviting them to a short call with a scheduling link right in the message. A brochure isn't outreach. Mailing a flyer or dropping off business cards doesn't put you in a provider's mind when they're sitting with a patient who needs you. A face-to-face conversation on Zoom does. Silence isn't a no, and five a week is enough. Reach out to five new practices weekly, then circle back to the previous week's five. Track it in a spreadsheet and only count it as a no when someone actually tells you no. Resources Mentioned Ep. 111 — The Networking System That Fills Your Practice With Aligned Referrals (Alex Raymond): https://whitneybateson.com/ep-111-the-networking-system-that-fills-your-practice-with-aligned-referrals-with-alex-raymond-rd-ld-ceds-c/ Free Open Coaching Call — Thursday, September 10 at 12 pm ET / 9 am PT: whitneybateson.com/coach Connect with Whitney : Follow Whitney on Instagram @whitneybateson Subscribe & Review: If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #137

  Ep. 137 - How to Find Your Brand Voice as a Clinician

  Aug 31, 202625 min

  How you write is how people decide who you are. Whitney has watched this play out twice now: first with dietitians, therapists, and doctors whose clinical training left them writing website copy like a textbook, and now with practitioners handing that same copy to AI and getting back something confident, punchy, and completely unlike them. The missing step in both cases is the same one a copywriter would have insisted on before writing a single line - defining the brand voice first. In this episode Whitney lays out a four-part brand voice summary, where to pull the raw material for it (old blog posts, podcast transcripts, your sent folder, a couple of voice memos), and how to hand it to AI so it organizes your voice instead of polishing it away. She also makes the case for the bucket most people skip: the list of things you refuse to say. Takeaways: Skip generic tone words. "Friendly" and "professional" describe every practitioner in your niche. Whitney's test is whether someone could still identify the writing as yours with your name covered up, which pushes you toward combinations like warm but blunt, or nerdy but approachable. Your "do not" list is as useful as your "do" list. Naming the jargon, the sales language, and the framing you refuse to use, fear-based marketing, hustle culture, make-a-million-dollars talk, is what keeps AI-assisted copy from drifting into the tone Whitney describes as cocky and sales-bro. You already have the raw material. Blog posts and website copy written before AI, transcripts from podcasts you have guested on, and your own sent email are all richer sources than staring at a blank page trying to describe yourself. Ask AI to sort, not to summarize. Whitney's instruction is to have it drop your raw content into the four buckets and give you plenty to react to, rather than collating and polishing — because polishing is exactly where your voice gets removed. Asking it to flag contradictions between your blog tone and your email tone is more useful than a frequency list of words. Read the finished summary out loud, and treat AI's version as a draft rather than a verdict. Resources mentioned Open Coaching Call: Thursday, September 10, 12:00pm ET / 9:00am PT, free on Zoom: whitneybateson.com/coach Wispr: voice-to-text transcription - https://wisprflow.ai/ Connect with Whitney Follow Whitney on Instagram @whitneybateson  If you're enjoying the podcast, don't forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

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