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I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.
Unknown Host hosts The Grow Your Private Practice Show.
You’d think that after creating hundreds of blogs, podcasts and YouTube videos between us, my friend and counsellor Sarah Dosanjh and I would have this content creation thing pretty much sorted by now. You’d be wrong. Re
Why People Stop Going to Counselling – And Never Come Back Have you ever found yourself wondering why a client came to one or two sessions… and then never booked again? It's one of the hardest parts of being a counsellor
Have You Lost Your Mojo? Have you ever found yourself thinking, 'I just can't be bothered anymore' ? Perhaps you're putting things off, struggling to get motivated or wondering whether you've simply fallen out of love wi
Have you ever wondered whether your website makes as much sense to your future clients as it does to you? One of the things I've noticed after reviewing hundreds of counselling websites is that it's surprisingly easy to
You've spent time creating a professional website. It looks good, you've explained what you do, and you're proud of how it represents your practice. So why aren't more people getting in touch? In this episode, I'm explor
Running a private practice teaches us all sorts of practical things. We learn about websites, marketing, SEO, blogging, Google Business Profiles... the list goes on. But what if some of the biggest lessons have nothing t
Have you ever spent ages thinking about your homepage, your blogs or your directory profile... and then completely forgotten about your contact page? You're not alone. Most counsellors put a lot of effort into getting pe
Have you ever had that experience where you attend a training course, read a book or listen to a podcast and realise you already know most of it? That's what sparked this week's episode. It's easy to assume that if somet
Do you ever get the feeling that everyone else has somehow worked it all out? That they're more confident, more organised, more successful, and somehow managing to keep up with all the things you're convinced you should
If you've ever looked at another counsellor's website and thought: "That sounds really professional. Maybe I should say something like that." … you're not alone. Most counsellors learn how to be counsellors before they l
What if the reason marketing feels so hard… is because you’ve been trying to do it in a way that doesn’t actually fit you? Because so many counsellors believe they need to be: LouderMore visibleMore confident onlineOr co
There are some blogs you sit down and plan, and then there are the ones that keep coming back when you’re trying to switch off. This episode is about one of those. It started with something I kept noticing about counsell
If you’ve come across terms like E-E-A-T or YMYL recently and thought… “I feel like I should know what that means…” You’re definitely not alone. In this episode, I’m joined by Theo Ruby - someone I’ve worked with for yea
There are a few things I see on counselling websites all the time. They’re not big, obvious mistakes. In fact, they’re usually things you’ve added because you’re trying to do things properly - be clear, professional, and
How do you feel when you hear the word 'niche'? Because for a lot of counsellors, that’s the moment things start to feel… harder. What sounds simple on the surface can quickly turn into overthinking, second-guessing, and
There’s something that doesn’t quite add up in counselling... We’re trained to be a blank slate… and yet we’re also trying to build connection, trust, and a sense that someone feels understood before they even reach out.
There’s nothing wrong with most counselling websites. They’re thoughtful. Careful. Full of good intentions. And yet… people still leave. In this episode, I’m talking about something I see all the time, websites that are
There are a lot of counsellors out there. And if you’ve ever looked at your website and thought, this sounds fine… but it doesn’t really sound like me, this episode will likely hit close to home. Because clients aren’t c
Counsellor or Clone: Breaking Through the Monotony of Online Directories If your directory profile sounds like everyone else’s, this might be why... If your counselling directory profile isn’t bringing in enquiries, it m
I talk a lot about connection in marketing. How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out. But there’s another way of looking at this: one that doesn’t get tal
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