The Green Note Show

Everyone needs a shoulder to cry on, especially podcast hosts.

After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?

<p>After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?</p>

<p>As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when...

As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing...

New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt? Citations : http://www.dolekemp96.org/main.htm...

<p>New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns...

If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...)...

<p>If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably...

<p>Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for...

Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding...

Disney sucks at streaming. Facebook sucks at customer service. We're here to meld all of the suckiness into one really sucky podcast episode.&nbsp; Links...

<p>Disney sucks at streaming. Facebook sucks at customer service. We're here to meld all of the suckiness into one really sucky podcast episode...

It’s said that no battle plan survives first contact with the enemy, and certainly no marketing plan survived the first week of the pandemic. Every day since has presented a new crisis or new (usually regulatory)...

<p>It’s said that no battle plan survives first contact with the enemy, and certainly no marketing plan survived the first week of the pandemic. Every day since has presented a new crisis or new (usually regulatory)...