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Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient?
Unknown Host hosts The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy.
Episode 34 of The Google Ads Podcast with Fexingo dives into Google Ads Enhanced Conversions — a first-party data tool that became essential after 2024's cookie deprecation. Lucas and Luna explain how a simple hashing la
Lucas and Luna explain how Google Ads uses real-time auction-time signals — device, location, time of day, browser, and more — to adjust bids dynamically. They dig into a case study: a mid-sized ecommerce brand that impr
Episode 32 of The Google Ads Podcast dives into a hidden flaw in Smart Bidding — it needs conversion data to optimize, and without it, your bids can go haywire. Lucas and Luna break down the real numbers: why Google's au
In this episode, Lucas and Luna dive deep into why broad match keywords are silently draining your Google Ads budget in 2026. Lucas explains how Google's automated bidding and broad match have evolved to prioritize ad sp
In Episode 30 of The Google Ads Podcast, Lucas and Luna dive into custom intent audiences—a targeting option that lets you reach people based on their recent search behavior rather than keywords alone. Lucas explains how
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into why audience-first targeting is outperforming keyword-first strategies in 2026. They discuss a real-world case: a mid-sized B2B SaaS compan
In Episode 28 of the Google Ads Podcast with Fexingo, Lucas and Luna dive into the hidden danger of broad match keywords. They unpack Google's 2021 shift to broad match as the default, how machine learning expands querie
Lucas and Luna dig into a problem many PPC managers are facing in mid-2026: Performance Max campaigns that silently steal traffic and budget from your well-optimized search campaigns. Using a detailed case study of a mid
Lucas and Luna dive into the power of audience segmentation in Google Ads, using a case study of a mid-market e-commerce brand that boosted ROAS by 34% by moving from keyword-focused campaigns to audience-first targeting
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the most underutilized tool in PPC management: experiment splits. They break down how to set up a valid A/B test in Google Ads, why most ad
Lucas and Luna dive into the art and science of negative keywords in Google Ads, revealing how a small e-commerce retailer cut their cost per acquisition by 22 percent in just two weeks by aggressively pruning irrelevant
Lucas and Luna dig into Google Ads assets (formerly called ad extensions) and why they matter more in 2026 than ever before. They break down how sitelinks, callouts, structured snippets, and image assets directly influen
In Episode 22 of The Google Ads Podcast, Lucas and Luna dive into ad customizers in Google Ads — a feature that dynamically inserts countdowns, prices, and location-specific text into responsive search ads. They break do
Episode 21 of The Google Ads Podcast digs into remarketing lists — the one feature almost every advertiser turns on and forgets. Lucas and Luna explain why default remarketing settings often serve ads to people who alrea
Lucas and Luna dig into the messy reality of brand bidding on Google Ads — when competitors bid on your own brand name, when you have to bid on your own brand just to hold position, and how the whole dynamic has shifted
In this episode of the Google Ads Podcast, Lucas and Luna dive into Google Ads scripts – a powerful but underutilized automation tool for PPC managers. They walk through a real-world example: using a simple script to pau
In this episode, Lucas and Luna break down why Responsive Search Ads (RSAs) now outperform the old Expanded Text Ads (ETAs) in Google Ads. They dive into a real-world case study from a mid-sized ecommerce brand that saw
Lucas and Luna dive into a common but costly mistake in Google Ads: relying on default location targeting. They break down how 'presence or interest' settings waste budget on people outside your service area, frame the d
In this episode, Lucas and Luna dive into the surprisingly high conversion rates of Google Ads call extensions. They break down the data: phone calls from ads convert at 30 to 50 percent, compared to 3 to 5 percent for c
In this episode, Lucas and Luna explore how adjusting ad schedules based on time-of-day and day-of-week performance can dramatically improve Google Ads ROI. They discuss a case study of a mid-size e-commerce retailer tha
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The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy regularly covers Business. It sits in the Business category.
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Episodes of The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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