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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's
Fexingo hosts The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy, a business show with 107 episodes published.
In Episode 133 of The Google Ads Podcast, Lucas and Luna dive into Google Ads' local campaign tools for brick-and-mortar businesses. They open with a specific case: a chain of three coffee shops in Austin, Texas, that us
In Episode 132 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into call-only campaigns—a powerful but often overlooked PPC format that prioritizes phone calls over clicks. They break down when call-only work
In this episode of The Google Ads Podcast, Lucas and Luna dive into Google Ads' Ad Strength score—a metric that evaluates the relevance, diversity, and quality of your responsive search ads. They unpack how Ad Strength a
In this episode, Lucas and Luna dive deep into Google Ads keyword match types as of mid-2026. With broad match now powered by machine learning and phrase match behaving like a hybrid, many advertisers are confused about
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna break down how Google Ads Smart Bidding handles seasonal demand shifts in 2026. They explore the Seasonality Adjustments feature, which lets advertis
Lucas and Luna break down Google Ads budget pacing in 2026—how shared budgets, delivery methods, and portfolio bid strategies keep campaigns from burning through spend before peak hours. They walk through a real example:
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna unpack how Google Ads Performance Max campaigns work in mid-2026. They break down the real mechanics behind the 'black box': how machine learning all
Episode 126 of the Google Ads Podcast at Fexingo unpacks the biggest change to Quality Score in a decade: Google now factors landing page loading speed and mobile interactivity directly into the keyword-level score. Luca
In this episode of The Google Ads Podcast, Lucas and Luna tackle a subtle but powerful lever in PPC optimization: ad rotation settings. As of mid-2026, Google has simplified the options to just three — Optimize, Rotate I
In this episode, Lucas and Luna dive into the specific tactics that make Google Ads call extensions work for small and medium businesses. They break down the difference between call-only campaigns and call extensions on
In this episode of The Google Ads Podcast, Lucas and Luna dive into one of the most underutilized features in paid search: audience exclusions. They explore how layering exclusions on top of your targeting—whether for Pe
Lucas and Luna break down how Responsive Search Ads (RSAs) have evolved in 2026, with Google's AI now dynamically assembling headlines and descriptions at auction time. They dive into a case study from an e-commerce bran
In this episode of The Google Ads Podcast, Lucas and Luna dive into brand suitability controls in Google Ads in 2026. They break down the difference between brand safety and brand suitability, how content adjacency setti
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Customer Match — the targeting feature that lets advertisers upload their own customer email lists to reach existing customers a
Lucas and Luna dive into Google Ads audience segments — not just targeting, but how they feed Smart Bidding signals. They break down the difference between your data segments (remarketing, customer match) and Google's af
In this episode of The Google Ads Podcast, hosts Lucas and Luna dive deep into Google Ads ad customizers, the built-in feature that lets advertisers insert dynamic text into ad copy based on audience, device, location, t
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into how Audience Insights can transform your PPC strategy. Using the example of a mid-sized outdoor gear retailer, they walk through interpreti
Lucas and Luna dive into the art and science of negative keywords in Google Ads — the unsung heroes of PPC efficiency. Using the example of a mid-market DTC brand that cut cost-per-acquisition by 18 percent in six weeks,
Episode 112 of The Google Ads Podcast digs into Google Ads Campaign Experiments (formerly Drafts and Experiments). Lucas and Luna break down how to set up A/B tests on bidding, audiences, and landing pages without riskin
In episode 111 of The Google Ads Podcast, Lucas and Luna explore how Custom Intent audiences let PPC advertisers target people actively researching specific products or services — without relying on third-party cookies.
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The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy has published 107 episodes.
The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy regularly covers business. It sits in the business category.
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The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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