The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

The Global Sales Leader Podcast with Jason Cooper brings you powerful conversations with top sales, leadership, and performance minds. Each episode explores mindset, emotional intelligence, and relationship-driven strategies that drive actual results. From neuroscience to storytelling, we uncover what it takes to connect, influence, and perform at your best. Whether in sales, leadership, or growth, this show will inspire you to think differently and act with impact.

The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach is a business podcast hosted by Unknown Host, with 121 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach, a business show with 121 episodes published.

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  Episode #90

  Bob Burg's Million-Dollar Sales Philosophy Revealed Episide 90

  Jul 22, 202628 minS2

  In this episode of the Global Sales Leader Podcast, Jason Cooper sits down with Bob Burg, co-author of the international bestseller The Go-Giver, to explore why value, trust, and service—not pressure—drive sustainable sales success.Bob shares:The origin story behind The Go-GiverThe 24 publisher rejections before successWhy people buy based on value, not quotasThe real meaning of giving and receiving in salesThe balance between AI and authentic human connectionHow introverts can win in sales and leadershipIf you're serious about sales leadership, entrepreneurship, influence, relationship-building, and value-based selling, this conversation is packed with practical wisdom. Topics CoveredThe Go-Giver philosophyValue-based sellingRelationship selling vs transactional sellingThe Law of Reciprocity vs ReceptivitySmart calling vs cold callingAI in sales and leadershipBuilding trust in businessSustainable entrepreneurial success⏱️ Timestamps 0:00 – Welcome to the Global Sales Leader Podcast 1:18 – Introducing Bob Burg & The Go-Giver 2:45 – The Origin of The Go-Giver 5:34 – 24 Rejections Before Publishing Success 8:26 – The Biggest Lesson from Failure to Success 9:53 – Technology, AI & Human Connection in Sales 12:45 – How to Use AI Without Losing Authenticity 15:40 – Smart Calling vs Cold Calling 17:21 – The Core Philosophy Behind The Go-Giver 19:24 – Why People Really Buy 22:04 – Reciprocity vs Receptivity Explained 23:29 – The Benevolent Context for Success 24:12 – Introverts, Extroverts & Sales Success 26:05 – Bob Burg’s Books & Resources 26:48 – Where to Find Bob Burg Books Mentioned (Affiliate-friendly Links)The Go-Giver (Expanded Edition) https://www.amazon.com/dp/1591848288 The Go-Giver Leader https://www.amazon.com/dp/1591847788 The Go-Giver Influencer https://www.amazon.com/dp/0525539058 Endless Referrals https://www.amazon.com/dp/007163559X Adversaries Into Allies https://www.amazon.com/dp/1591844525 The Science of Getting Rich – Wallace D. Wattles https://www.amazon.com/dp/1585424331 Influence – Dr Robert Cialdini https://www.amazon.com/dp/0062937650 Connect with Bob BurgBob Burg Official Website: https://burg.com The Go-Giver Website: https://thegogiver.com About The Global Sales Leader PodcastThe Global Sales Leader Podcast steps away from hacks, gimmicks, and fluff — and dives into real conversations about:Sales psychologyLeadership performanceHuman behaviour & neuroscienceInfluence & persuasionEntrepreneurial growthHosted by Jason Cooper, a lifelong student of human behaviour, sales, and leadership. Don’t ForgetIf you enjoyed this episode: Like Comment on your biggest takeaway Subscribe for more conversations with world-class sales leaders

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  Episode #93

  Why Most Managers Fail at Coaching (And How to Fix It) | Keith Rosen | Global Sales Leader Podcas

  Jul 17, 202653 minS2

  What separates a manager who gets results from one who truly transforms people? In this episode of the Global Sales Leader Podcast, host Jason Cooper sits down for a third time with Keith Rosen — globally recognised sales leadership authority, pioneer of coaching culture, and author of the bestselling Coaching Salespeople into Sales Champions — to unpack his brand-new book Crucial Coaching Conversations. Keith and Jason go deep on the real reasons managers struggle to coach their teams, why urgency is silently destroying leadership, and how the rise of AI is widening the gap between good and great salespeople. This is a masterclass in the language of leadership. In this episode, you'll learn: Why 76% of companies have changed how they buy — and what that means for your sales teamThe "art of enrollment" and how to get your team genuinely bought into coachingHow to coach fear, uncertainty, and mindset — not just strategy and resultsWhy managers are the chief problem solvers (and why that's the biggest mistake they make)The simple 3-question pre-coaching form that replaces long prep documentsHow to break down departmental silos using the language of coachingWhy AI will never replace human connection — and how to stay ahead of itHow to align personal goals with business objectives so your team never quietly quitsChapters:00:00 – Introduction & Keith Rosen overview03:39 – From the first coaching book to the new era04:48 – How AI is reshaping sales leadership07:00 – The language of enrollment and setting positive intent09:00 – Manager burnout, cortisol, and firefighting culture10:40 – AI: tool or shortcut?15:36 – Why the dominant leadership strategy is care17:25 – Urgency vs leadership: the hidden crisis21:07 – Group and team coaching in practice26:30 – Enrollment: getting your team to want to be coached32:21 – What a true feedback culture actually looks like35:42 – Aligning personal goals with business objectives43:16 – How to coach fear (and what you can't coach)47:09 – The 3-question pre-coaching prep form50:10 – Final thoughts: invest in yourself, get a coachConnect with Keith Rosen: keithrosen.com LinkedIn: Keith Rosen NEVER MISS AN EPISODE — FOLLOW JASON COOPER: If this conversation helped you think differently about leadership, coaching, or how you show up for your team, here's how to stay connected and keep growing:▶️ Subscribe to the Global Sales Leader Podcast on YouTubeHit the Subscribe button and turn on notifications so you never miss a conversation with the world's leading sales and leadership minds.️ Listen on your favourite podcast platform: Spotify | Apple Podcasts | Google Podcasts | Amazon Music. Search: Global Sales Leader Podcast Jason's Website: www.jasoncooper.io. Book a coaching session, access free resources, and explore how Jason works with sales leaders and managers worldwide. Connect with Jason on LinkedIn:linkedin.com/in/jasoncooperJoin thousands of sales professionals in Jason's network — where he shares daily insights on leadership, coaching, and the human side of selling. Follow Jason on Instagram:@jasonacooperBehind-the-scenes content, short-form coaching tips, and highlights from every episode. Want Jason to speak at your event or coach your team? Reach out directly via his website or LinkedIn — Jason works with organisations across the globe, helping leaders build genuine coaching cultures that actually stick. Leave a comment below — What was your biggest takeaway from this episode? What's one coaching conversation you're going to have this week that you've been putting off? If this added value, please like and share — it helps more sales leaders and managers find these conversations, and that's exactly the ripple effect Jason talks about every episode. Always be coaching.

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  Episode #91

  TOO MUCH FIREFIGHTING? TIME TO LEAD, The Global Sales Leader Podcasts ep 91

  Apr 20, 202639 minS2

  In this episode of the Global Sales Leader Podcast, I sit down with Steven Rosen to explore one of the biggest challenges in business today: why sales managers lose focus under pressure.We dig into the reality of sales leadership, the pressure of constant firefighting, the importance of coaching culture, and why so many managers get pulled away from the work that actually drives performance.Steven shares powerful insights from his book Focused, including the Power of Three — a simple yet highly effective way for sales leaders to stay disciplined, coach better, and execute consistently.This conversation is packed with practical ideas for sales leaders, sales managers, business owners, and commercial teams who want to improve performance without getting buried in chaos.If you are interested in sales leadership, coaching, accountability, focus, human behaviour, sales psychology, and high performance under pressure, this episode will give you plenty to think about.In this episode, we cover:Why sales managers get trapped in reaction modeThe real role of a sales leaderHow to build a coaching culture from the top downWhy responsiveness is often rewarded over real leadershipThe difference between coaching and mentoringWhy prospecting is still one of the biggest weak spots in sales teamsHow to help salespeople think better instead of rescuing themWhat to look for when hiring strong salespeopleWhy attitude, drive, and coachability matter more than experienceTimeline / Chapters00:00 - Welcome to the Global Sales Leader Podcast00:14 - Jason introduces the show and its focus on psychology, behaviour, and sales leadership01:31 - Introduction to Steven Rosen and his book Focused03:11 - Steven’s journey from sales rep to sales leader04:39 - The origin of the “Power of Three”06:48 - The three things sales managers should focus on08:38 - Why organisations reward the wrong behaviours09:19 - Why coaching often breaks down in companies11:23 - The importance of a top-down coaching culture13:12 - Why coaching disappears when pressure rises14:31 - Responsiveness, overload, and manager fatigue15:49 - How sales managers can protect focus under pressure18:15 - Should sales managers also carry a sales target?20:08 - Coaching versus rescuing deals22:07 - The difference between coaching and mentoring23:03 - Powerful coaching questions that deepen thinking25:14 - How managers should challenge reps to think for themselves26:14 - Order takers vs proactive salespeople27:21 - Why prospecting still gets ignored29:37 - Why so many sales reps hate prospecting31:28 - Stress, pressure, and poor decision-making in sales32:34 - Performance drift and the slow erosion of standards33:23 - Questions Steven would ask in an interview34:30 - What to look for when hiring great salespeople35:30 - The role of psychometrics, drive, and self-management37:00 - Coachability, attitude, and growth mindset39:17 - Steven’s gift forward: focus on your three most important things41:05 - Where to find Steven Rosen and his book41:28 - Final reflections and closing thoughtsConnect with Steven Rosen:LinkedIn: Steven RosenWebsite: starresults.comBook: Focused is available on AmazonIf you enjoyed this episode, make sure to like, comment, and subscribe for more conversations on sales leadership, human behaviour, neuroscience, influence, communication, and high performance.👉 Subscribe here: https://www.youtube.com/@jasoncooper1970Connect with us:📧 Email: jcooper@jasoncooper.io 🌟 Website: www.jasoncooper.io/

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  Episode #89

  What Endurance Sport Teaches About Sales Consistency Ep 89

  Jan 20, 202635 minS2

  In this episode, I’m joined by a great friend and someone I had the pleasure of meeting in person in Dublin — Hamish Knox . Hamish is the Founder of Sandler Training Calgary , a leadership coach, author, and high-performance practitioner who doesn’t just talk about scalable sales and leadership — he builds it. We go deep into: The human side of sales performance Why preparation alone is never enough How adaptability under pressure separates average sellers from elite performers What endurance sport (cross-country skiing & trail running) teaches us about consistency, mindset, and resilience Why sales plans rarely survive first contact with another human being This is a conversation about congruence — how what we do in our personal lives directly mirrors how we show up professionally. ✔ Sales psychology & human behaviour ✔ Neuroscience and decision-making under pressure ✔ Adaptability in live sales conversations ✔ Scalable leadership without scripts or gimmicks ✔ Why mindset beats methodology when conditions change ✔ Lessons from elite sport applied to sales & leadership If you work in sales, leadership, coaching, or high-performance environments , this episode will challenge how you think about preparation, control, and results. You can have: The best sales process The best tech stack The perfect pre-call plan And still fail — because the moment you engage another human being, everything changes . Just like endurance sport, success in sales isn’t about perfect conditions. It’s about adjusting in real time while staying aligned with the outcome . That’s the real skill. 👉 If this episode resonates, subscribe , like , and share it with someone who’s serious about improving how they sell, lead, and perform under pressure. 00:00 Welcome to the Global Sales Leader Podcast 01:10 Meeting in person & the power of real human connection 02:40 Who is Hamish Knox? Background & philosophy 04:30 What Sandler really gets right about human communication 06:15 Understanding people beyond scripts & assumptions 08:45 Accountability, change & the human side of leadership 11:00 High-performance sport & professional congruence 13:30 Cross-country skiing vs trail running — shared discipline 16:10 Why preparation alone doesn’t guarantee success 18:45 Adapting in real time when conditions change 21:30 Sales conversations as live human environments 24:10 Why sales plans fail under pressure 26:40 Mindset, consistency & hitting the ‘mountaintop’ 29:30 Final insights on performance, psychology & leadership 🧠 Key Themes Covered🏔️ Why This Matters🎧 Listen, Learn & Apply⏱️ Timestamps The Global Sales Leader Podcast cuts through sales noise and leadership clichés to explore what actually drives performance — psychology, human behaviour, neuroscience, and real-world execution. Hosted by Jason Cooper , each episode delivers honest, practical conversations with global practitioners who’ve done the work, not just talked about it. If you’re serious about selling, leading, and performing under pressure, connect with Jason Cooper and join a global community focused on impact, consistency, and results that last.

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  Episode #87

  Introverts, Curiosity & Human Connection: The Sales Mindset That Outperforms Scripts Global Sales leader Podcast Episide 88

  Nov 28, 202536 minS2

  In this episode of The Global Sales Leader Podcast , Jason Cooper sits down with Colin Coggins and Garrett Brown , authors of the acclaimed book The Unsold Mindset , professors at USC, and two of the most insightful voices redefining how we think about selling. This conversation tears apart the old clichés of sales and replaces them with something far more powerful — human connection, curiosity, purpose, and authentic imperfection . 🔥 What we cover in this episode: • Why introverts often outperform extroverts in sales • The hidden superpower behind curiosity and “r • Why trying to act perfect kills trust • How the best sellers make prospects “see themselves” in them • The neuroscience behind relatability, mirror neurons, and human connection • The difference between goals and purpose — and why the best sellers avoid goal-obsession • Why vulnerability immediately builds credibility • How AI is shifting the value of authentic integrity • Storytelling, mindset, and the iconic “couch cushion” sales story • How to find your purpose (and how to help clients find theirs) • Falling in love with customers (the real meaning behind it) • Why caring differently is the true multiplier in sales This is one of those conversations that doesn’t just teach — it changes how you think. If you want to sell with more heart, more curiosity, more intelligence, and more authentic human presence , this episode will hit home. 00:10 – Introverts vs extroverts in sales 00:48 – Why introverts make exceptional sellers 01:11 – The self-selection myth in sales careers 01:22 – When introversion becomes a superpower 01:46 – The permission to sell your way 02:06 – Why copying “star sellers” doesn’t work 02:20 – Scripts vs authentic conversation 03:10 – Practice, personality, and finding your own sales voice 03:58 – The humour break (“I’m a Libra and a Scorpio…”) 04:13 – The concept of r and why it matters 04:34 – Curiosity as the No.1 skill in the age of AI 05:15 – Purpose-driven selling and self-buy-in 06:02 – Why sales isn’t about you 06:35 – Purpose vs goals — the mindset shift 07:25 – Magnetic sellers: why people gravitate to authenticity 08:11 – Human connection, perception & Joe Navarro 09:00 – Relatability, mirror neurons & the brain 09:22 – How to find your purpose 10:12 – Why people buy from people like themselves 11:00 – Imperfection as the only universal connector 12:04 – Why perfectionism kills sales 12:40 – Story: delivering workshops while sick & embracing imperfection 13:15 – AI & the rise of “authentic integrity” 14:05 – Showing your work (why imperfection builds trust) 15:25 – COVID, shared struggle & the rise of underperformers 16:22 – When sellers and prospects suddenly become a team 17:10 – The “too good to be true” venture capital mindset 18:02 – Transparency, feedback & co-creating solutions 18:40 – The mindset traps sellers create 19:10 – Using AI to uncover blind spots and self-stories 20:05 – The big question: What makes a great partnership? 20:44 – How the Unsold Mindset partnership succeeds 21:30 – How to find Colin & Garrett + where to get the book 22:30 – Jason wraps up (and shares his favourite insights) 🔔 Don't forget to subscribe to our channel to stay updated on the latest episodes and exclusive content! Hit the bell icon so you never miss out on valuable tips and advice from top sales leaders worldwide.👉 Subscribe here: https://www.youtube.com/@jasoncooper1970Connect with us:📧 Email: jcooper@jasoncooper.io 🌟 Website: www.jasoncooper.io/

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