Episode #9
S2 Ep9 - Season catch-up, site disasters, bookings & what's changing in glamping
The Glamping Business Roundup – Season 2, Episode 9 After a busy summer break, Vicki Jones and John Maddy are back to catch up on everything that's happened since the Glamping Summit. From floods and structural failures to packed festivals, changing booking patterns and the rise of hot tubs, this episode is an honest look at the realities of running a glamping business during peak season. They discuss how unexpected challenges can become opportunities, why data is becoming one of the most valuable tools for operators, and how guest behaviour continues to evolve across both camping and glamping. The episode also introduces Vicki's exciting new business venture, Tickle Tubs , bringing premium South African-made, wood-fired hot tubs to the UK market. Find out more at www.tickletub.co.uk . The conversation also explores why hot tubs continue to be one of the biggest booking drivers across the industry. In this episode: Why the podcast took a summer break while business operations took priority Reflections on the Glamping Summit and the value of industry networking Vicki's busy season, retreats and the importance of taking time off during peak season John's barn collapse, rebuilding the bar and creating new opportunities from disaster A holiday cottage flood and the challenge of turning accommodation around in just hours Managing wildfire risks and tightening campfire rules during hot weather Hosting camping and glamping for a 1,500-person festival How camping guests have changed since COVID and why older demographics are proving ideal customers Current booking trends, the growing role of OTAs and the increase in last-minute bookings Using operational data to reduce costs, improve purchasing and make better business decisions Why hot tubs have become a major booking driver, plus an introduction to Vicki's new Tickle Tubs venture GITA's ongoing work to improve hot tub standards and safety across the industry Emerging trends in international tourism and repeat guest behaviour Key takeaways This episode highlights the importance of resilience, adaptability and making decisions based on real data rather than assumptions. Whether it's responding to unexpected site disasters, understanding changing guest behaviour or investing in the facilities guests value most, successful operators continue to evolve with the market. Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk
